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1. v2. 2. 3. 4. 5. SCHOOLS AFTER TOMORROW. 6. 7. 8. Jaime Alfredo Cabrera. 9. 58 SLIDES: @12 MINUTES RUNNING TIME. EMERGING BUSINESS MODELS OF TRAINING & INSTRUCTION SERVICE PROVIDERS. 10. 11. 12. 13. 14. Image courtesy of Image courtesy of (interfaithharmony.wordpress.com). 15.
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1 v2 2 3 4 5 SCHOOLS AFTER TOMORROW 6 7 8 Jaime Alfredo Cabrera 9 58 SLIDES: @12 MINUTES RUNNING TIME EMERGING BUSINESS MODELS OF TRAINING & INSTRUCTION SERVICE PROVIDERS 10 11 12 13 14 Image courtesy of Image courtesy of (interfaithharmony.wordpress.com) 15 NEXT SLIDE END SHOW MAIN MENU
1 MAIN MENU 2 3 4 Emerging Business Models • Streamlined Status Quo • Niche Dominators • Transformers Emerging Strategies • Academic Quality & Excellence • Commercial Skills • Change Management • Speed to Market • Funding Relationships Emerging Challenges • Roles • Scenarios • Regulations • New Entrants • Products & Services Past Lessons for Futures • Lessons from Trailblazers • Hindsights • Foresights • Your New University Business Model 5 6 7 8 9 10 11 12 13 14 15 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
1 1 2 The world is changing. 3 4 5 6 7 8 9 10 11 12 13 14 Image courtesy of www.digital-photo-secrets.com 15 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
1 2 2 What’s your new school business model? 3 4 5 6 7 8 9 10 11 12 13 14 Image courtesy of www.digital-photo-secrets.com 15 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
1 2 3 4 5 6 7 INSTRUCTION & TRAINING INDUSTRY 8 9 10 EMERGING BUSINESS MODELS 11 12 13 14 Image courtesy of Image courtesy of zulqarnaingroup.com 15 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
“We’re not businesses… but we need to be run in a business-like way” - University Vice-President 1 2 3 4 5 6 7 EMERGING BUSINESS MODELS 8 9 10 11 12 13 14 15 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
Given the forces of changes affecting higher education today, school business models can transform into: 1 2 3 4 5 6 7 EMERGING BUSINESS MODELS 8 • Streamlined Status Quo • NicheDominators • Transformers 9 10 11 12 13 14 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools 15 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
1 2 3 4 5 6 7 STREAMLINED STATUS QUO 8 9 10 11 12 13 14 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools Some schools will continue as teaching, training and research institutions but will progressively transform the way they administer & deliver services. 15 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
1 In this model, the school: 2 3 4 5 6 7 STREAMLINED STATUS QUO 8 9 10 11 12 13 14 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools still serves a broad mix of student segments still offers a broad range of disciplines but discontinues a number of unprofitable disciplines 15 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
1 In this model, the school merges disciplines with another institution: 2 3 4 5 6 7 STREAMLINED STATUS QUO 8 9 10 11 12 13 14 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools to achieve scale to provide resources for maintaining international competitiveness in other disciplines 15 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
1 In this model, the school invests heavily in production, sales & delivery channels: 2 3 4 5 6 7 STREAMLINED STATUS QUO 8 9 10 11 12 13 14 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools digital channels multimedia channels multidelivery channels blended models 15 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
1 In this model, the school forms sales & delivery partnerships: 2 3 4 5 6 7 STREAMLINED STATUS QUO 8 9 10 11 12 13 14 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools with public & private higher education providers, secondary schools, industry partners, etc. to open new markets or more efficiently access & serve existing markets 15 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
1 In this model, the school outsources some back-office functions: 2 3 4 5 6 7 STREAMLINED STATUS QUO 8 9 10 11 12 13 14 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools to realise lower operating costs, and/or to drive efficiencies through shared services arrangements with like-minded institutions 15 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
1 A study reveals that most schools: 2 3 4 5 6 7 STREAMLINED STATUS QUO 8 9 10 11 12 13 14 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools have ample scope to streamline their business & operations have much higher support staff to academic staff ratios than other knowledge-based industries have some assets that are used for less 100 days per year 15 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
1 Some schools will: 2 3 4 5 6 7 NICHE DOMINATORS 8 9 10 11 12 13 14 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools reshape & refine their range of services & markets target particular ‘customer’ segments use tailored education, research & related services 15 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
16 In this model, the school focuses on particular customer segments: 17 18 19 20 21 22 NICHE DOMINATORS 23 24 25 26 27 28 29 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools such as mature age distance learning students, international mass market, industry professionals to enable the targeted development of course offerings, sales channels, delivery & related services 30 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
16 In this model, the school: 17 18 19 20 21 22 NICHE DOMINATORS 23 24 25 26 27 28 29 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools significantly reduces its range of education disciplines so as to focus on areas of genuine domestic & global strength & credibility 30 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
16 In this model, the school: 17 18 19 20 21 22 NICHE DOMINATORS 23 24 25 26 27 28 29 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools streamlines its back office by using outsourcing and/or shared services models to drive efficiency & economies of scale 30 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
16 17 18 19 20 21 • in domestic & international markets • across a broad range of disciplines & segments 22 NICHE DOMINATORS 23 24 25 26 27 28 29 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools The niche dominator model will be driven to maintain a competitive position: 30 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
16 17 18 19 20 21 22 NICHE DOMINATORS 23 24 25 26 27 28 29 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools Private providers & new entrants will create market positions using: niche dominator models buildings & facilities designed for specific purposes, and segment-focused businesses without the constraints of legacy assets & workforce structures 30 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
16 Some schools will carve out new positions in the traditional sector: 17 18 19 20 21 22 TRANSFORMERS 23 24 25 26 27 28 29 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools to create new market spaces that merge parts of the education sector with other sectors to include media, technology, innovation, venture capital to create new markets, new segments & new sources of economic value 30 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
16 In this model, innovators will redefine the education customer to include: 17 18 19 20 21 22 TRANSFORMERS 23 24 25 26 27 28 29 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools content wholesalers content consumers financiers, employers, sponsors, paying parents non-users underserved or previously ignored markets 30 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
16 Innovators will disaggregate the value chain to create new areas of specialisation such as: 17 18 19 20 21 22 TRANSFORMERS 23 24 25 26 27 28 29 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools content aggregation mass distribution assessment auditing certification 30 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
16 In this model, innovators will combine traditional education services with related industry services such as: 17 18 19 20 21 22 TRANSFORMERS 23 24 25 26 27 28 29 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools media entertainment financial services & venture capital 30 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
16 In this model, innovators will build: 17 18 19 20 21 22 TRANSFORMERS 23 24 25 26 27 28 29 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools predominantly digital sales models delivery models that combine digital services & sourced specialist face-to- face services 30 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
16 In this model, innovators will: 17 18 19 20 21 22 TRANSFORMERS 23 24 25 26 27 28 29 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools outsource learning products, assessment, testing & student support services retain ownership of their customer relationships use cloud-based customer relationship management tools & techniques 30 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
16 In this model, innovators will outsource their full suite of back-office functions, including: 17 18 19 20 • student advising • student tutorials • learning assessments • student grading • learning materials development • learning services development • marketing & promotion • auditing • accounting • support services 21 22 TRANSFORMERS 23 24 25 26 27 28 29 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools 30 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
16 In this model, innovators will be led by private providers & new entrants, not incumbent public schools. 17 18 19 20 21 22 TRANSFORMERS 23 • This level of ‘disruption’ is hard to lead from the inside. • However, savvy public institutions will seek opportunities to create value in this space in partnership with private providers & new entrants. 24 25 26 27 28 29 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools 30 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
16 Existing schools bring two critical assets to this model: credibility & academic capability 17 18 19 20 21 22 TRANSFORMERS 23 24 25 26 27 28 29 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools in crafting a deal that creates brand protection & a reasonable share of the created value in using a consortium approach (e.g., a prospective partner with the market weight of a global technology or media company) 30 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
16 For schools that get this right, rewards are high: TRANSFORMERS 17 18 19 • increased global reach of the core mission & brand • much needed incremental revenue • support for internationally competitive education & research programs 20 21 22 23 24 25 26 27 28 29 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools 30 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
31 32 33 34 35 36 37 INSTRUCTION & TRAINING INDUSTRY 38 39 40 EMERGING STRAGEGIES 41 42 43 44 Image courtesy of Image courtesy of inhabitat.com 45 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
Regardless of their chosen business models, future schools will need to use five strategies to address emerging challenges. 31 32 33 34 35 36 37 • FIVE STRATEGIES 38 39 40 41 42 43 44 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools 45 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
31 32 33 34 35 36 37 • FIVE STRATEGY AREAS 38 39 40 41 42 43 44 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools Quality & academic excellence Academic talent & workforce structure Commercial skills Change management & speed to market Relationship with government 45 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
31 ACADEMIC QUALITY & EXCELLENCE 32 33 34 Whatever the target market & financial pressure, schools must maintain academic excellence & deliver quality output. 35 36 37 Quality may suffer in a competitive market but those that can’t maintain quality will eventually lose market share & relevance. 38 39 40 41 42 43 44 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools 45 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
31 ACADEMIC TALENT & WORKFORCE 32 33 34 Universities will need to attract new talent to replace an ageing workers & at the same time build a new workforce structure that can: • support new business models • deliver increased productivity, & • accommodate non-traditional operating models 35 36 37 38 39 40 41 42 43 44 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools 45 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
31 COMMERCIAL SKILLS 32 33 34 As training & instruction service markets become increasingly competitive & consumer-driven, schools will deepen the commercial competencies of their faculty & staff. 35 36 37 38 39 40 41 42 43 44 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools 45 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
31 COMMERCIAL SKILLS 32 33 34 This will be needed to secure market share in various markets and enable schools to cut the right deals with private providers & new entrants. 35 36 37 38 39 40 41 42 43 44 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools 45 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
31 CHANGE MANAGEMENT 32 33 34 New school models will require significant change; leaders will need to find ways to • stay true to a mission or vision • maintain academic integrity & independence and • change business & operating models 35 36 37 38 39 40 41 42 43 44 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools 45 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
31 SPEED TO MARKET 32 33 34 As local & foreign markets increase competition, schools will need to be first to market with: • new learning products • new teaching services • new assessment methods • new research programs • innovative student experiences 35 36 37 38 39 40 41 42 43 44 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools 45 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
31 FUNDING RELATIONSHIPS 32 33 34 The next years will see increasingly fiscally constrained governments & sponsors, regardless of political persuasion. Funding for schools will likely decline. 35 36 37 38 39 40 41 42 43 44 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools 45 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
31 FUNDING RELATIONSHIPS 32 33 34 Universities will need to search for ways to move beyond the ‘fight for funds’ relationship. For example, schools might be in joint initiatives that build a national base for a globally competitive knowledge economy. 35 36 37 38 39 40 41 42 43 44 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools 45 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
31 32 33 34 35 36 37 INSTRUCTION & TRAINING INDUSTRY 38 39 40 EMERGING CHALLENGES 41 42 43 44 Image courtesy of Image courtesy of inhabitat.com 45 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
“Ambitious players will need to move fast to establish new models & secure partnerships with leading incumbents.” - Anonymous 31 32 33 34 35 36 37 EMERGING STRATEGIES 38 39 40 41 42 43 44 45 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
Universities are critical to a nation’s future. In planning a school for the future, five elements must be addressed. 31 32 33 34 35 36 37 EMERGING STRATEGIES 38 39 40 41 42 43 44 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools 45 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
31 3 32 Roles of schools in a country’s future 33 34 35 36 37 38 39 40 41 42 43 44 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools Image courtesy of Image courtesy of angeladavidsphotography.wordpress.com 45 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
46 4 47 Scenario modeling that anticipate emerging futures 48 49 50 51 52 53 54 55 56 57 58 59 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools Image courtesy of Image courtesy of angeladavidsphotography.wordpress.com 60 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
46 5 47 Regulation & choices in learning assessment and accreditation 48 49 50 51 52 53 54 55 56 57 58 59 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools Image courtesy of Image courtesy of angeladavidsphotography.wordpress.com 60 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
46 6 47 Roles of private sectors & new entrants to the industry 48 49 50 51 52 53 54 55 56 57 58 59 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools Image courtesy of Image courtesy of angeladavidsphotography.wordpress.com 60 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
46 7 47 Flexibility in pricing & delivery of products & services 48 49 50 51 52 53 54 55 56 57 58 59 Adapted from http://www.ey.com/AU/en/Industries/Government---Public-Sector/UOF_Future-challenges-for-schools Image courtesy of Image courtesy of angeladavidsphotography.wordpress.com 60 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE
46 47 48 49 50 51 52 INSTRUCTION & TRAINING INDUSTRY 53 54 55 PAST LESSONS for FUTURES 56 57 58 59 Image courtesy of Image courtesy of angeladavidsphotography.wordpress.com 60 END SHOW PRECEDING SLIDE MAIN MENU LAST SLIDE VIEWED NEXT SLIDE