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MKT 571 help Become Exceptional / mkt571genius.com

FOR MORE CLASSES VISIT<br>www.mkt571genius.com<br>1. The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________ stage. • test marketing • idea screening • product development • product soft launch 2. If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider? • Customer complaints • Effective reach • Share of shelf •

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MKT 571 help Become Exceptional / mkt571genius.com

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  1. MKT 571 help Become Exceptional / mkt571genius.com For More Tutorials www.mkt571genius.com

  2. MKT 571 help Become Exceptional / mkt571genius.com MKT 571 Final Exam Guide (New) MKT 571 Final Exam Guide • 1. The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________ stage. • test marketing • idea screening • product development • product soft launch 2. If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider? • Customer complaints • Effective reach • Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company? Technological Political Economic Cultural 2. Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?

  3. MKT 571 help Become Exceptional / mkt571genius.com MKT 571 Week 1 DQ 1 MKT 571 Week 1 DQ 2 • What have been the major marketing trends in the last decade? • What new marketing trends do you anticipate in the next 10 years? • UOP has been the darling of Wall Street during the last few years. They offer some of the highest profit margins of any company in America today. And UOP has had a fine record of growing both revenue and profits. They are, by far, the largest private university in the Country.

  4. MKT 571 help Become Exceptional / mkt571genius.com MKT 571 Week 1 Individual Assignment Qualitative Focus Group Research Discussion Guide (2 Papers) MKT 571 Week 2 DQ 1 • This Tutorial contains 2 Papers Select a local company and one of its products or services. Create a 1,400-word Discussion Guide for your selected product or service to be used during the course of a Focus Group that researches your product or services target market • This week we are reading about "branding". • Here is a recent article on the subject. • Comments please.

  5. MKT 571 help Become Exceptional / mkt571genius.com MKT 571 Week 2 DQ 2 MKT 571 Week 2 Individual Assignment Segmentation Techniques (2 Papers) • We are entering a real crowded and mature market with our CNN product. (Read class case introduction). Here is a two part DQ. • 1. Describe the overall strategy we should adopt to maximize our potential for success. • 2. In one sentence write your positioning statement for the product • This Tutorial contains 2 Papers Go to the Strategic Business Insights website. Take the VALS Survey. Have the results sent to you by email. The results are sent in a Microsoft® Word document showing your primary and secondary VALS segments.

  6. MKT 571 help Become Exceptional / mkt571genius.com MKT 571 Week 2 Team Assignment What Is A Marketing Plan? (2 Papers) MKT 571 Week 3 DQ 1 • This Tutorial contains 2 Papers Develop a 1,050-word marketing plan discussion which includes the following: • • Discuss what a marketing plan is and is not. • • Examine the elements that should be included in a marketing plan. • • Examine the importance of a marketing plan. • What do you think are the most important characteristics/attributes of successful sales people? Discuss BTW Sales is part of the marketing function.

  7. MKT 571 help Become Exceptional / mkt571genius.com MKT 571 Week 3 DQ 2 MKT 571 Week 3 Individual Assignment Career Connection: Customer Relationships and Satisfaction (2 Papers) • You are working at Johnson & Johnson and one of your responsibilities is to set prices for new drugs. The firm has invented a cure for Aids and is protected by patent. The cost for the one time injection that cures the disease is $100 and includes amortization of the development cost (The $1 billion cost to develop the product is included in the $100) and the cost raw materials. • This Tutorial contains 2 Papers You are a marketing manager for a local company and you are developing a plan to improve customer relationships and increase satisfaction. Select one of the following types of local companies: Florist Veterinarian Health/Natural Food Store Accounting/Tax Preparation Create a 2,100-word Customer Satisfaction Plan

  8. MKT 571 help Become Exceptional / mkt571genius.com MKT 571 Week 3 Team Assignment New Product Launch Marketing Plan, Part 1 MKT 571 Week 4 DQ 1 • Create a 1,400-word Product Launch Plan in a Microsoft® Word document. The Product Launch plan will be for two countries. Select your home (domestic) market and another for the international market. Do not select the U.S. and Canada, the U.S. and Britain, or Canada and Britain as your combinations. • Let's assume that our overall objectives for the ReCharge bar is to generate $300 million in year 1 sales and capture the #1 market share position in the U. S market. Describe your Distribution strategy to allow these lofty goals to be accomplished. 

  9. MKT 571 help Become Exceptional / mkt571genius.com MKT 571 Week 4 DQ 2 MKT 571 Week 4 team Assignment New Product Launch Marketing Plan, Part 2 • Let's assume that The Recharge Bar has been wildly successful and we have achieved all our major objectives in the U. S. market by the end of year three. Should we consider expanding our distribution globally? What are some of the major factors that we need to be aware of and plan for? In other words, what makes marketing on a global basis more difficult than simply distributing our product nationally? • Create a 1,400-word Market Segmentation Plan for the New Product/Service Launch Marketing Plan. Include the following for both the domestic and international markets based on the team's research: • Describe the target market (audience) profiles, key buying behaviors, and decision motivators for the consumer target market. Note: Do not pick different target markets for the domestic and international markets

  10. MKT 571 help Become Exceptional / mkt571genius.com MKT 571 Week 5 Career Connection Integrated Marketing Communication and Marketing Mix – Client Pitch (Part 1 and Part 2) MKT 571 Week 5 Career Connection Integrated Marketing Communication and Marketing Mix – Client Pitch (Part 1 Only) (2 PPT) • Select a current product or service with which you are familiar. This product will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product. Review the current marketing mix including the communication channels used. Part 1 Create a 12-slide presentation including detailed speaker notes that will act as the script of a presentation. • Select a current product or service with which you are familiar. This product will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product. Review the current marketing mix including the communication channels used.

  11. MKT 571 help Become Exceptional / mkt571genius.com MKT 571 Week 5 DQ 1 MKT 571 Week 5 DQ 2 • Let's assume our objective for ReCharge is to deliver $300 million in first year sales and to capture the #1 market share position in the category by the end of our first full year of operation. • (BTW. Setting marketing objectives prior to developing strategy is real important) • Instead you're going to get a chance to get your creative juices going and to hopefully have some fun doing it. • Each of you will demonstrate your creative approach to the ReCharge Bar by developing a TV commercial, radio spot or magazine ad. You don't need to get fancy with the graphics. You can verbally describe what is going on. But write the actual copy for your ad.

  12. MKT 571 help Become Exceptional / mkt571genius.com MKT 571 Week 5 Team Assignment New Product Launch Marketing Plan, Part 3 MKT 571 Week 6 Team Assignment Career Connection New Product Launch Marketing Plan – Final Project • Develop a 1,400-word Communication Plan including the following: • Discuss the marketing communication channels available for the domestic and international markets. • Evaluate the merits and drawbacks of the channel options in relation to the target audience, your product or service, and the timing of the launch phase. • Select the communication channel that is best for marketing your product or service in the domestic and international markets • Complete the final phase of your New Product Launch Marketing Plan. Consider your product launch to date, reflect on additional learning, and incorporate feedback to the Learning Team's Marketing Plan for your new product/service. Once all previous weeks' sections and the remaining parts of the Plan are compiled, it should be no more than 3,500 words.

  13. MKT 571 help Become Exceptional / mkt571genius.com For More Tutorials www.mkt571genius.com

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