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Social Networking

Social Networking. NCDA Winter Meeting Jan. 18, 2012 Sean Glennon Principal Planner Quincy, MA. Agenda. Video – What is Social Media? Overview of 8 popular Social Networking/ Social Media tools: Facebook; LinkedIn; Twitter; YouTube; Flickr; Skype; Constant Contact; HootSuite

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Social Networking

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  1. SocialNetworking NCDA Winter Meeting Jan. 18, 2012 Sean Glennon Principal Planner Quincy, MA

  2. Agenda • Video – What is Social Media? • Overview of 8 popular Social Networking/ Social Media tools: • Facebook; LinkedIn; Twitter; YouTube; Flickr; Skype; Constant Contact; HootSuite • Tips for using “traditional” media • Q&A; Peer-to-Peer suggestions

  3. Facebook • Category: Social Networking • The “face” or front door of your agency • Post tidbits of information • Link to articles, photos, video, podcasts • Create discussions • Example: City of Boston

  4. LinkedIn • Video – What is LinkedIn? • Category: Social Networking • “facebook for professionals” • Connects you to current colleagues, former colleagues, potential colleagues • NCDA “group”; “Answers” • Job postings; see changes in jobs • Contact info. more current than rolodex • Apps. enhance experience (events; pres.)

  5. Twitter • Video – What is Twitter? • Category: Microblogging • Short bursts of info = “tweets” • Connect you to what YOU find interesting • Connect your followers to what THEY find interesting • Messages – no more than 140 characters • “Details” pane - more info; embedding • Example – U.S. Conference of Mayors

  6. YouTube • Category: Video sharing • Upload videos of your CD Week events, PSAs, workshops, etc. • Watch other organization’s videos • Add “favorites” to watch again • Receive links to suggested videos • Create YouTube “channels” • Examples: City of Quincy & Great video

  7. Flickr • Category: Photo sharing • Upload photos of CD Week events, groundbreakings, etc. • Include descriptions such as titles, tags, location, people and more to give your photo context • Organize the way you want • Avoid web-posting; Enhanced security • Example: HUD

  8. Flickr • Category: Photo sharing • Upload photos of CD Week events, groundbreakings, etc. • Include descriptions such as titles, tags, location, people and more to give your photo context • Organize the way you want • Avoid web-posting; Enhanced security • Example: HUD

  9. Skype • Skype Intro Video • Category: Livecasting • Software application (download) • Allows users to make (video) calls over the Internet • Computer becomes a phone • Conference calling available • one-to-one = Free; Group = $8.99/mo. • Demo video of group call

  10. HootSuite “Dashboard” for all accounts Streamline various networks into 1 screen Offers many features of the official sites, including posting status updates, photos, videos. Pros: Shrinking web addresses; scheduling posts Cons: Does not offer all features of other tools

  11. ConstantContact • E-mail marketing: easy-to-edit, great-looking templates; e-mail list management; e-mail delivery; handles formatting; approved bulk mailer; tracking and reporting • Event marketing • Online surveys • $15/month for up to 500 e-mail contacts • Demonstration

  12. Traditional Media • TV – Network & Local (PSAs; bulletin boards; news programs; member-produced; classes for your staff) • Radio – Local stations are out there • Newspaper – Write your own press releases; 5 Ws in first paragraph; Know your local reporters; send by e-mail; follow-up with phone calls; “cc” the online Editors; send pictures w/ captions; distribution “strategy” (publish dates)

  13. Conclusion • These tools require a time commitment • Commit to logging on once/week • If using more than 1 social media tool, try to use the same username • Questions • Comments; Suggestions; Pros; Cons

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