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Predicting the Web. Web history . Sift, identify trends. R eaction. Reaction. Reaction. Inverted.
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New web developments are reactionary, based upon an existing condition at a given point in time and a driving desire to increase business. This results in a positive outcome for the end user. Theory. ORCurrent Situation + Business Driver = Web Result + Positive Client Result
What we hear about. The scuttlebutt. Web results. Micro and macro trends. Micro Large Photo Backgrounds CSS Transparency Circular Design Elements Macro Minimumweight Design Font Icons Multilingual Sites Parallax Scrolling Single-Page Design Retina Support • Multilingual Sites • Retina Support • Minimumweight Design • Font Icons • Large Photo Backgrounds • CSS Transparency • Parallax Scrolling • Circular Design Elements • Single-Page Design
Apply the theory to macro trends. I can make all of these feel reasonable based on our theory. We’re missing something…
Another factor. Good business decision. Micro Can you say MySpace… MySpace again! New, still a bouncing trend. Macro Big business. Alternatives. Fills design need. All time. Not for everyone, namely EDU. High PPI is coming. Required. Good business decision! • Micro • Large Photo Backgrounds • CSS Transparency • Circular Design Elements • Macro • Multilingual Sites • Parallax Scrolling • Single-Page Design • Retina Support • Minimumweight Design
New web developments are reactionary, based upon an existing condition at a given point in time and a driving desire to increase business, while make good business decisions. This results in a positive outcome for the end user. Theory updated... ORCurrent Situation + Business Driver = Web Result + Positive Client Result + IS Good Business Decision
Connect it to market barometers. We hear many people talk about new web technology every day. Who/what has a history of being correct and at-the-forefront. • Market Movement • iDevices between 220 to 326 PPI • Galaxy S4, 441 PPI • Ethan Marcotte • Coined the phrase Responsive Design in 2010. • Continues to talk about light weight design and multilingual sites to this day. • Focused on opening sites to new markets
Conclusion. • Micro • Large Photo Backgrounds • CSS Transparency • Circular Design Elements • Macro • Minimumweight Design • Multilingual Sites • Parallax Scrolling • Single-Page Design • Retina Support / High PPI Screen Density
Barometers. • Large tech • Adobe • Apple • Microsoft • External to web • Chevy • Ford • W3C • Smashing Magazine • Twitter • Ethan Marcotte @beep • Doug Bowman @stop • Dave Shea @mezzoblue • Related opensource • Bootstrap • JQuery • Many others!