Data Processing Capabilities (Quantum & Dimensions – TOM )

1. Data Processing Capabilities (Quantum & Dimensions – TOM)

2. Research & Analytics – Data Processing • Experienced programmers with extensive experience in Data Validation, Data Tabulation and Analytics solutions • Excellent knowledge of Market Research & Advanced analytics tools like: • Familiarity with most of the specialized research tools such as BPTO Simulator, Claims Optimization Simulator, Max-Diff Share Simulator, Discreet Choice Simulator, Jaccard Analysis and Brand Value Creator Analysis (BVC). • Multi-Step Quality assurance. Specialized and dedicated team of professionals who have in-depth expertise in working on simple to highly-complex project.

3. Data Processing Services (Quantum / Dimensions-TOM / SPSS) • Topline Report • Z-Test for Proportion • Data Conversion • Data Integration • Data Constructions • Data Validation & Cleaning • Cross Tabulation • Automation using VBA • T-Test for Mean • Paired Test

4. IBM SPSS Modeler About SPSS Modeler Graphical Interface • Build accurate predictive models quickly and intuitively, without programming • Discover patterns and trends in structured or unstructured data more easily, using a unique visual interface supported by advanced analytics • Automated data preparation and rich, interactive visualization capabilities • From this interface, you can easily access numeric, tabular data from a variety of sources – text, excel, SPSS, databases like SAS, Oracle and Microsoft Access CRISP – DM Methodology Cross-Industry Standard Process for Data Mining (CRISP-DM model), SPSS Modeler supports the entire data mining process, an industry-proven, nonproprietary methodology.

5. High level Process flow Customer Stage Scripting Stage Testing Stage Development/ Processing Stage Quality Assurance Stage Questionnaire Share Data Processing Testing on Sample 1st Level of Quality Check Questionnaire Review Defects found Data Tabulation Scripting / Programming 2nd Level of Quality Check Reports Shared with client Defects found Feedback Implementation The above diagram depicts a typical process flow for a project and this can be customized as per client’s requirements.

6. Other Capabilities in Analytics • Datamatics has proficiency in designing Analytics research tools for market research applications. • Examples: • BPTO Simulator • Claims Optimization Simulator • Max-Diff Share Simulator • Discreet choice simulator • Segments allocation tool • TURF Simulator

7. How are we different… • Experienced professionals • Change Management System • Independent Quality Process • Internal Quality Audits • Fastest turnaround time with Quality outputs • Market Research + Technology • 24/5 coverage

8. Value Proposition • End to End Analytics Capability • Data Management – Prescriptive Analytics – Predictive Analytics – Optimization. • Competency & Skill Set • Strong Domain Knowledge. • Technical Competency – Data/BI Architects, Statistical Modelers. • Thought Leadership in Business Intelligence, Data Management & Predictive Analytics. • Pre built analytical solutions. • Rapid Deployment process and robust proven delivery model. • Scalability – Ability to ramp up quickly.

9. Client Accolades Received several accolades from client. Few are… I would just like to thank you guys for all your hard work. It is truly a pleasure dealing with you guys and I hope our partnership grows. With service like this I see no reason why it shouldn’t. • XXX and team are very impressed with VM and JP- please acknowledge them. Client says these two individuals know what they are working on, come across confident and in control and their communication is good. They have solid background of tabulation which gives the client good comfort. Overall communication of rest of team has also improved and refined lot more (they still need to be conscious not to speak fast when talking on phone). Now we need to strengthen our servicing and visibility for their Europe projects. I would like to let you know that I am very pleased with the work you have performed. If you have any evaluation document you would like me to fill in, I would give you the highest possible scores. • Just want to chime in here and thank you for a quick and timeline fielding process. As you know, I was a little nervous about the short field term, but you guys delivered and made us look good to the client. Nicely done. And thank you. • Many thanks for getting this done over the weekend I really appreciate this! You are the champions!

10. Thank YOU www.datamatics.com