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Explore the white-label Group Buying Platform NimbleCommerce and learn about product offers, online coupon deals, and offline coupons. Discover key features such as advanced white-label service, integrated promotions engine, and dynamic ad units. Understand the roles like Administrator, Marketing, Sales & Franchisees, Finance/Accounting, Buyers, and Merchants using NimbleCommerce. Dive into workflows for designing the site, setting up payments, customizing deal pages, adding employees, and managing merchant accounts. Take advantage of this comprehensive guide to leverage NimbleCommerce effectively.
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Agenda • NimbleCommerce – overview • Key players and roles in organization using NimbleCommerce • Workflows • Sales Tools • Q&A
What Is NimbleCommerce? White label Group Buying Platform that leverages Collective Buying Power to promote Products & Services through Social Media!
National and Local Offers support • Product Offers – Deals that provide a specific physical product that will be packaged and shipped to customers who take part in the deal. • Online Coupon Offers – Deals that sell a unique coupon that unlocks stored value on website for a product or service. • (Local) Offline Coupon Offers – Deals that sell unique coupons that can be redeemed at a local merchant’s physical store for a product or service.
Single Offers or Bundles • Create deals for a single merchant or bundle together multiple merchants in a single deal • Creative approach to differentiate deals vs. other sites • Help merchants by piggybacking on more popular merchants • Revenue share can be split or weighted
Key Features • Advanced white-label service • Hosted, customizable, branded deal site • Reviews, competitive pricing, discussion board • Multi-modal • Web: Website, Facebook, twitter, ad units • Mobile: iPhone, Android, Rim in Q3/Q4 • Integrated Promotions Engine • Auto Tweet and update Facebook Fan page when new deal launches • Dynamic ad units for affiliate networks, partners or ad networks • E-commerce platform with group buying dynamics • Price Tiers, Buyer Floor, Limited Duration • Secure commerce, accept all major credit cards • Merchant payouts, commission tracking, auto-payments, buyer refunds • Reporting & Analytics • Track traffic, merchant reports, view customers, sales data – one dashboard • API platform for supporting enterprise customers
Roles/sub-accounts using the NimbleCommerce platform • Administrator – manages the overall nimble commerce account • Full permissions to the account • Can create sub-accounts with permission controls & commissions • Manages payment/billing setup, access to all reports • Marketing – employee account that creates and publishes deals • Responsible for designing and launching group deals • Responsible for doing the promotions also (unless you have a separate role for that) • Responsible for email campaigns (unless you have separate role for that) • May not have access Post sales (again depends on administrator) Note: Even though these are separate roles, it could be the same user account
Roles/sub-accounts using the NimbleCommerce platform • Sales & Franchisees – employee account that sources deals • Create group offers but may not publish (may be restricted to a city) • Have commissions associated with their deals (also is linked to a deal) • Access to status of their own group offers • Customer service • Access to post sale orders • Can issue refunds to customers • Can participate in discussion boards when deal is live • Finance/Accounting • Can pay merchants from the group offers • Access to all financial reports • Access to commission information for sales/franchisees to payout
Accounts/roles on the group-buying site • Buyers • Buy from group buying site or subscribe to deals • Have access to past deals and can print coupons • Can participate in discussion forums • Merchants – they fulfil the deals • Can login into a merchant account on group buying site • View the customers and coupons who bought their deal (they do not have access to email addresses or physical addresses) • Can verify/redeem coupons
Administrator workflows • Designing the site, email designs • Setting up paypal, payments • Setting up cities and customize deal pages for the cities • Adding employees with roles, permissions & commissions. • Creating merchant accounts with permissions
Design - Website • Modify your header & footer content or style • Change colors, fonts – all through CSS • Add or remove pages to the site
Design – Website – City Images • Add unique background images for each location you support • See an example: www.thecitydiscount.com
Design - Email • Modify email design and content for all emails • Daily alerts • Triggered/transactional emails
Account Settings - Payments • Manage your essential account information • Set up payment information for: • Paypal or Authorize.net
Merchant Accounts • Create and manage merchant accounts • Merchant information is appended to deals • GoogleMap can be auto generated from the address stored here • Also, manage merchant revenue split in this record
Setting up cities • You can add a new city in seconds and it will appear on the site right away • TIP: Need to create the city before the offer for that city
Employee Accounts • Create and manage individual employee accounts • Granular permissions management • Also, commission tracking for sales people, if needed
Marketing workflows • Creating deals and publishing deals • Promoting deals with banner ads (including designing ads) • Promoting deals on facebook/twitter • Email campaign management • Analytics and reports on offers
Creating Deals • Choose the city, the merchant, and how many can be sold if merchant wants a limit • Select the deal type, enter in the title, description
Creating Deals • Include fine print for the deal – terms etc… • Upload images, add reviews • Save as a draft, if desired or publish the offer
Creating Deals – Pricing, Preview & Scheduling • Set group buy pricing rules: • Minimum buyers required or • Drop the price per buyer towards a floor • Lastly, schedule the start date
Promotions overview • Promote via ad widgets, auto-Tweeting, or Facebook status update
Promotions – Dynamic Widgets • With ad templates, you can create an ad unit in seconds and copy the code to give to a 3rd party ad publisher or affiliate network • All ad units are tracked separately – clicks and sales
Promotions – Widget Templates • Design your own ad units, which pull in deal information dynamically
Promotions – Social Networks • Linka Twitter account and Facebook account • When deals are launched, the system will update followers and friends automatically • Also can install our Facebook App
Email Campaigns • Our platform includes an email campaign tool as well • Send alerts to users through a simple wizard • Import a list or to existing subscribed users
Email Campaigns • Modify email design if desired • Preview, schedule and send
Email Campaigns • You can see all campaigns and the results
Customer service workflow • Viewing order details • Refunding customers
Viewing order Details • View all customers for a deal or search for a customer • If you click on a customer, you can see their purchase history
Refunding Customers • Easily track customer history and refund a customer’s money
Finance and Accounting • Merchant payouts • Sales reports
Merchant Payout • View merchant detail after a deal has closed • Send a payment if merchant is PayPal enabled • View payments made to date, mark as paid
Sales Reporting • Offer reportscover: • Total sales • By city • By channel • Twitter • Direct • Email • Facebook • View by date • Can also see channel data in aggregate to determine effectiveness • Also track commissions earned by sales reps
Sales & Franchisee Process • Submitting a deal for approval • Managing existing deals
Submitting a Deal – Sales Person’s View • Sales people will fill out a form that captures essential deal information • This form and an email notification goes to the deal producer who works with the merchant to get images, background info, etc…
Admin Approval • Producer then approves, edits and schedules the deal.
Buyer workflows • Buying a deal – full workflow • Subscribing to deals • Redeeming a local offer at merchant • My purchases/My Account
Buyer Flow • Buyers view the deal and click the buy button • Login required or register
Purchase • Checkout is a single secure page • Buyers get a confirmation page and an email confirmation as well
Subscribing to Deals • Buyers indicate what cities that they want to receive notifications • Also, can get alerted when specific deals go live without full registration
Redeeming at Local Merchant • Buyers receive an email with a coupon attached they can print and take to their local merchant
My Account – My Purchases • Buyers can edit their account, change password, add a photo • Also, can view all purchases and reprint a coupon, if necessary
Cancellation • If the deal has not yet been processed, buyers can easily cancel the order
Merchant/Advertiser workflows • Login into account to view orders • PDF of buyer list • Checking and redeeming coupons
Merchant Login • Merchants have a dedicated login page and a means to contact you
Group Offer View-Merchant • Merchants can see all offers • Can also drill into an individual offer – see buyer information
PDF of buyer list • Merchants can also download and print a list of customers to “cross off” at the point of sale.