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Working with the International e-Buyer. STEFAN SWANEPOEL RealSure, Inc. Slide Legend. North America. Latin America. Africa. Europe. Pacific Rim. Many Flags – Global Stats. One Color – Specific Continent/Regional Stats. One Flag – Specific Country Stats. Global Internet Users.
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Working with the International e-Buyer STEFAN SWANEPOEL RealSure, Inc.
Slide Legend North America Latin America Africa Europe Pacific Rim Many Flags – Global Stats One Color – Specific Continent/Regional Stats One Flag – Specific Country Stats
Global Internet Users North America Latin America Africa Europe Pacific Rim 2001 – 352.2 million 2002 – 445.9 million 2003 – 529.9 million 2004 – 622.9 million 2005 – 709.1 million Source : eMarketer 2001
Internet Users by Region 2001 2002 2003 2004 2005 (In millions) 108.1 133.4 152.0 169.3 185.5 100.9 139.3 170.7 196.2 221.1 123.3 145.9 168.0 205.0 232.1 15.8 22.0 32.0 43.4 60.6 4.1 5.3 7.2 9.0 10.9 352.2 445.9 529.9 622.9 709.1 N.America Europe Pac. Rim Latin Amer. Africa Total Source : eMarketer 2001
Internet Users North America Latin America Africa Europe Pacific Rim Iceland 66.0% Estonia 35.7% USA 60.5% South Korea 34.9% UK 55.4% New Zealand 34.2% TOP 5 – 50%+ TOP 15 – 30%+ Hong Kong 54.2% Austria 32.9% Sweden 50.6% Germany 31.3% Norway 48.9% Singapore 30.2% Switzerland 46.6% Denmark 29.6% Canada 45.0% Taiwan 28.7% TOP 10 – 40%+ TOP 20 – 25%+ Netherlands 42.5% Belgium 26.2% Finland 38.5% Ireland 25.0%
Distribution of Traffic North America Latin America Africa Europe Pacific Rim USA – 42.65% China – 6.63% Japan – 5.24% UK – 3.94% Canada – 3.93% Germany – 3.60% Rest of the World – 33.97% Source : Computer Industry Almanac 2000/1
Marketing Activity North America Latin America Africa Europe Pacific Rim Source : Thomas Register August 2002
AFRICA North America Latin America Africa Europe Pacific Rim South Africa Egypt
Internet Overview North America Latin America Africa Europe Pacific Rim • Very Small market • Growing but will remain less than 1.5% of global market for next 3-5 years • IU • 2001 – 4.1m • 2002 – 5.3m • 2003 – 7.2m • 2004 – 9.0m • South Africa only real player • Pop. 43.6 – IU 1.5m – Active 0.6 • ISP’s 44
PACIFIC RIM North America Latin America Africa Europe Pacific Rim China Australia Japan India South Korea Thailand Russia Hong Kong Taiwan Malaysia
Internet Overview North America Latin America Africa Europe Pacific Rim • Largest market in the world – about 32% of global Internet User population • IU • 2001 – 123.3m • 2002 – 145.9m • 2003 – 168.0m • 2004 – 205.0m • China • Pop. 1.3 billion – IU 33.7m – ISP’s 3 • Japan • Pop. 126 million – IU 22m – Active 20m - ISP’s 73
Affluent and Online Japan North America Latin America Africa Europe Pacific Rim Source : Prudential Financial August 2002
EUROPE North America Latin America Africa Europe Pacific Rim United Kingdom Netherlands Sweden Germany Turkey France Italy Switzerland Spain Austria
Internet Overview North America Latin America Africa Europe Pacific Rim • Second largest market after Pacific Rim • Growing rapidly during last few years • IU • 2001 – 100.9m • 2002 – 139.3m • 2003 – 170.7m • 2004 – 196.2m
Internet Overview North America Latin America Africa Europe Pacific Rim • Pop. 59.6m – IU 33.0m – Active 13.0m • ISP’s 245 • 45% of UK households are connected • = 11 million homes • Most popular sites • MSN, Microsoft, Yahoo, Passport, Google
LATIN AMERICA North America Latin America Africa Europe Pacific Rim Brazil Mexico Argentina Chile Columbia
Internet Overview North America Latin America Africa Europe Pacific Rim • Relatively small market • About 8% the size of N.America or Pacific Rim or Europe • However 4 times larger than Africa • IU • 2001 – 15.3m • 2002 – 22.1m • 2003 – 31.0m • 2004 – 40.8m
Rest Total Internet Users by Country North America Latin America Africa Europe Pacific Rim 2001 2002 20032004 (In millions) 6.1 8.8 12.516.4 2.3 3.2 4.6 6.4 1.5 2.0 2.53.0 5.5 8.0 11.415.0 15.3 22.1 31.040.8 Brazil Mexico Argentina Source : eMarketer 2001
Rest E-Commerce Distribution North America Latin America Africa Europe Pacific Rim 2001 2004 (In billions) $0.87b $ 6.65b $6.55b $39.90b $1.54b $13.30b $0.67b $ 6.65b $9.63b $66.50b Brazil Mexico Argentina Total Source : eMarketer 2001
NORTH AMERICA North America Latin America Africa Europe Pacific Rim United States Canada
Internet Overview North America Latin America Africa Europe Pacific Rim • Pop. 31.6m – IU 14.2m – Active 8.8m • ISP’s 760 • Average family spends 32hours pw online • 37% have reconfigured home for PC/Web • 43% have 2 or more PC’s at home • 59% have purchased online • 57% bank online • Alberta & British Columbia highest 61% • Most popular: E-mail, travel, news, government sites, e-com, e-banking
Online Travel North America Latin America Africa Europe Pacific Rim • 21.8 million adults • 70% have internet access • 35% have used Internet for travel • 26% intend to use over next 12 months • Most popular sites • AirCanada • Travelocity • WestJet • Expedia Source : CyberAtlas
Internet Overview North America Latin America Africa Europe Pacific Rim • Pop. 278m – IU 168m - Active 102m • ISP’s 7,800 - world’s Internet capital • Because of content development, e-commerce & online marketing • Internet levels vary between regions • Consumer fairly affluent • Linguistically and culturally cohesive • Advance telecommunications infrastructure • Market is however fairly saturated
Internet Trends North America Latin America Africa Europe Pacific Rim • Multi-channel technology • Cost effective way to promote • Broadband just starting to take-off • Arrival of 3G wireless networks • Reduce in travel costs and time • B2B exchanges starting to grow • Earlier priority was on integrating internal IT – shift now to e-business Source : eMarketer 2002
E-Commerce Revenues North America Latin America Africa Europe Pacific Rim 2000 2001 2002 2003 2004 (In billions) B2C $ 8.1b $16.5b $ 37.1b $ 81.9b $182.5b B2B $36.2b $68.6b $120.3b $199.3b $300.6b People over 14 years old that bought something online • 64.1 million in 2000 • Estimated to surpass 100 million by 2003 • Drivers – convenience and choice Source : eMarketer 2002
E-Mail North America Latin America Africa Europe Pacific Rim 2001 2002 2003 2004 2005 (In billions) Marketing $ 1.3b $2.0b $4.6b $4.6b $6.1b In 2002 • 430 billion marketing emails expected to be sent • At an estimated total cost $2billion • Average cost of less than one half of one cent Source : Forrester Research 2001
Instant Messenger North America Latin America Africa Europe Pacific Rim Beginning 2002 • 48 million users • 20 million exchanging at work • 60% of above are medium to large companies • Time spent on IM • In 2000 – estimated 22.9 billion minutes • In 2001 – estimated 32.8 billion minutes Source : eMarketer 2002
Preferred Method of Contact North America Latin America Africa Europe Pacific Rim 17% 2% 3% 78% Source : Double Click October 2001
Most Important Web Features North America Latin America Africa Europe Pacific Rim Ease to Navigate - 80% Trust Information - 80% Easily Identify Sources of Info - 68% Info Updated Frequently - 65% Finding out Facts about Site - 50% Knowing who Owns Site - 32% Who Supports the Site - 24% Seals of Approval - 19% Awards/Certificates - 9% Source : Princeton Survey Research Jan 2002
Most Important Trust Barriers North America Latin America Africa Europe Pacific Rim Uncertainty re Confidentiality - 59.4% Uncertainty re Secure Info - 57.8% Lacking clear Terms - 56.3% Uncertainty of Dispute Settlement - 50.0% Uncertainty of Online Payments - 48.4% Lack of info re Contract Conclusion - 42.2% Lack of info re Participating Owners - 37.5% Lack of info re Contract Withdrawal - 35.9% Lack of info re Product Returns - 34.4% Source : Princeton Survey Research Jan 2002
Stages of the Internet North America Latin America Africa Europe Pacific Rim Traditional WEB Entertainment WEB Computing WEB 1 2 3 4 5 6 e-Commerce WEB Pocket WEB Voice Activated WEB Source : RealSure, Inc. 2002
Evolving Technology North America North America Latin America Africa Europe Pacific Rim e-Business is t-business online Traditional Business m-Business is wireless e-business e-Business v-Business is voice enabled m-business m-Business Wireless, voice enabled online business v-Business Source : RealSure, Inc. 2002
New Business Models North America North America Latin America Africa Europe Pacific Rim • Buyers Agency • Integrated One-Stop • Menu or Fee for Service Models • Discount Depot’s • Online or Virtual Brokerages • Employee Based or Salaried Models • Superstores Source : RealSure, Inc. 2002
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