The Power of Social Media for Counselors!

1. The Power of Social Media for Counselors! Shauna Lane slane@esc17.net @ESC 17 Counselors

2. Today’s Focus… • Explore the nature and need for and personal and professional social media • Explore examples of how it is used in current schools/counselors/organizations • Develop a professional Facebook, Twitter, or possible blog to help communicate to your audience

3. Getting ready… • Please take out your computer or get one from the mobile cart • Please turn on and login • ESC Computer login is… • Please open an internet browser (i.e. Internet Explorer) • ESC Guest Wifi agreement-Accept • Should bring up the ESC 17 Homepage

4. Getting Organized… • www.symbaloo.com • Organize your frequently used websites! • Create an account • Add a Webmix • Choose a Webmix from the Gallery • Add Tiles • Delete Tiles • Move Tiles • You can access your Symbaloo from any browser…Set it as your homepage or as a favorite for easy access!

5. What is Social Media… • Facebook • Twitter • Blogs

6. Social Media Impulse Here are 7 reasons you should be using social media:1. Traffic generation2. Competitive advantage 3. Brand building4. Cultivating a community5. Exposure6. Establish authority 7. Growth of influence

7. You Think Social Media is a Fad? • http://www.youtube.com/watch?v=rLXegacAnwE&feature=related&safety_mode=true&persist_safety_mode=1&safe=active • Communicating & Connecting With Social Media, William M. Ferriter, Jason T. Ramsden, Eric C. Sheninger , May 19, 2011

8. The Future of Social Media in Education • http://georgecouros.ca/blog/social-media-for-administrators • 140 Characters of Kindness • Tweeting for Schools • Brand You • Twitter Hashtags in the Classroom • The Power of Twitter • More Mindset than Skill Set • http://www.educationworld.com/a_issues/issues/issues423.shtml • Internet Safety Concerns…

9. Policy… • What is your current school policy in regards to accessing Facebook and Twitter for professional use/student use?

10. School Level Branding • Standardized test scores • Teacher and administrator quality • Interesting instructional practices • Extracurricular activities Communicating & Connecting With Social Media, pgs 6-7

11. Learning From the Business World • Authenticity • Bravery • Consistency Communicating & Connecting With Social Media, pgs. 9-10

12. Facebook • Facebook does allow for posting and discussion. • It does have features that allow you to control posting from unwanted guests. • Allows events to be advertised. • Allows for more text and larger messages than Twitter. • You can link your Twitter and Facebook so that what you post on Facebook, Tweets… http://www.youtube.com/watch?feature=player_embedded&v=XKTfCjMsUNc&safety_mode=true&persist_safety_mode=1&safe=active

13. Exploring Facebook Usage In Region 17 • Muleshoe ISD • Ralls ISD • ESC 17 Instructional Leaders • http://www.facebook.com/pages/Region-17-Instructional-Leaders/204792002878635#!/pages/Region-17-Instructional-Leaders/204792002878635 • Lubbock ISD Professional Development • ESC 17 Science

14. Airport High School Guidance • https://www.facebook.com/AHSGuidance • Odessa High School • https://www.facebook.com/#!/pages/Odessa-High-School/133283471534 • School Counselor Blog • https://www.facebook.com/#!/schcounselor?fref=ts • Savy School Counselor • https://www.facebook.com/#!/SavvySchoolCounselor?fref=ts • School Counselors Rock • https://www.facebook.com/#!/SchoolCounselorsRock?fref=ts • School Counselor Central • https://www.facebook.com/#!/pages/School-Counselor-Central/102489186503748?fref=ts

15. Twitter • To Tweet or Not to Tweet • Tweeting is safer than Facebook • Tweets become obsolete fast • Twitter Stats • http://www.mediabistro.com/alltwitter/social-networks-media-attention_b20919 • http://www.mediabistro.com/alltwitter/twitter-demographics-2012_b23387 Basic Walkthrough of Twitter! • http://edudemic.com/guides/guide-to-twitter/

16. Exploring Twitter Usage In Region 17 • Lubbock ISD • https://twitter.com/#!/LubbockISD • Frenship High School • https://twitter.com/#!/FrenshipHS • Abernathy Elementary • https://twitter.com/#!/AES_Lopes • Ralls ISD • https://twitter.com/#!/Ralls_ISD • Shallowater ISD • https://twitter.com/#!/shallowaterisd

17. Twitter… • https://twitter.com/#!/PearlCounselor • https://twitter.com/#!/RHSWarriorGuide • https://twitter.com/#!/TCHSCounselors • https://twitter.com/#!/GarrardGuidance • https://twitter.com/#!/Counselingviews • https://twitter.com/#!/Counselor_SHS Other Examples…

18. #Hashtags • #GenTXperts • #staartest • #STAAR • #Txed • #Txlege • Google….Using Hashtags on Twitter

19. Blogs • There are an infinite amount of bloggers out there with every point of view. • Find blogs that that might be off interest to your position. • http://www.esc17.net/default.aspx?name=blog.instructionalleaders • http://www.thehelpfulcounselor.com • http://www.schcounselorschronicle.com/ • BLOG YOURSELF!!!!!!! Your stakeholders value your thoughts!! • www.blogspot.com

20. Personal Learning Networks • Follow people with similar interests • Share knowledge and resources • Monitor educational news sources • Gather instant feedback • Mentor others Communicating & Connecting With Social Media, pgs. 37-38

21. Wrapping Up… • Questions? • Break! • Hands on-Getting Started!

22. Getting Started… • Create Your Page • Ask students, parents, administrators, etc. to LIKE it! • Search for others to LIKE! • Post statuses and keep it current!

23. Getting Started… • Create your Twitter account • Start following others with same interests, etc. • Get students, parents, administrators, to follow YOU!

24. People You Need to Follow • ESC 17 Counselors • https://twitter.com/#!/ESC17Counselors • Guidance and Counseling • https://twitter.com/#!/ASCAtweets • https://twitter.com/#!/USASCA.org • https://twitter.com/#!/CWL_Counselor • https://twitter.com/#!/ACA_CTOnline • https://twitter.com/#!/SPGenTX • https://twitter.com/#!/finaidforum • https://twitter.com/#!/STAARtest

25. Thank you! Go forth and post and tweet! Evaluations!