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HAMA 2 October 2009. Bobby Bowers Smith Travel Research / STR Global. Global / U.S. Overview Chain Scales Markets Pipeline 2009 / 2010 Forecast. Presentation Outline. Want a copy of the presentation? Have questions about the presentation?. bobby@smithtravelresearch.com
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HAMA2 October 2009 Bobby BowersSmith Travel Research / STR Global
Global / U.S. Overview Chain Scales Markets Pipeline 2009 / 2010 Forecast Presentation Outline
Want a copy of the presentation? Have questions about the presentation? bobby@smithtravelresearch.com www.strglobal.com 615.824.8664 x3321
Global RevPAR % Change August 2009 YTD Europe € H1 08 YE 08 09 YTD -0.4% -5.1% -19.4% UK £ H1 08 YE 08 09 YTD 2.5% -0.4% -11.1% Asia Pacific $ H1 08 YE 08 09 YTD 12.5% 1.8% -28.4% United States $ H1 08 YE 08 09 YTD 1.6% -1.9% -18.3% ME & A $ H1 08 YE 08 09 YTD 25.7% 17% -15.9%
Total United StatesKey Performance Indicators Percent ChangeFull Year 2008 / August 2009 YTD
Total United StatesWeekday / Weekend Percent ChangeAugust 2009 YTD Weekends = Friday / Saturday
Total United StatesQuarterly RevPar Percent Change / 2007 - 2Q 09
Total United StatesRoom Supply/Demand Percent ChangeTwelve Month Moving Average – 1989 to August 2009 3.1% -1.1% - 4.8% -6.6% 2008 Smith Travel Research, Inc.
Total United StatesOccupancy/ADR Percent ChangeTwelve Month Moving Average – 1989 to August 2009 0.1% -3.4% -4.7% -6.3% -6.8% -9.5%
Total United StatesRevPAR Percent ChangeTwelve Month Moving Average – 1989 to August 2009 - 15.1% -10.5% 2008 Smith Travel Research, Inc.
Luxury – Four Seasons, Ritz Carlton, Fairmont Upper Upscale – Marriott, Hilton, Hyatt, Sheraton Upscale – Courtyard, Springhill Suites, Crowne Plaza Midscale with F&B – Holiday Inn, Best Western, Quality Midscale no F&B – Hampton, TownePlace, H.I. Express Economy – Days Inn, Red Roof, Econolodge STR Chain ScalesSelected Brands by Category
United States – Upper Tier Hotels28 Day Moving Average Group & Transient Demand % ChangeJan 31, 2008 – September 26th, 2009
United States – Upper Tier Hotels28 Day Moving Average Group & Transient ADR % ChangeJan 31, 2008 – September 26th, 2009
Total U.S. RevPAR - Monthly Percent ChangeJanuary 2008 – September 2009 2008 2009 September based on reporting through 9.26
Total U.S.Average Daily Rate - Monthly Percent ChangeJanuary 2008 – September 2009 2008 2009 September based on reporting through 9.26
Total U.S.Occupancy - Monthly Percent ChangeJanuary 2008 – September 2009 2008 2009 September based on reporting through 9.26
Top 25 Markets versus rest of U.S.Key Performance Indicators Percent ChangeAugust 2009 YTD
Key 15 MarketsRevPar Percent ChangeAugust YTD 2009 Excludes Las Vegas
15 Markets outside the Top 25RevPar Percent ChangeAugust YTD 2009
Total United StatesActive Development Pipeline - RoomsChange From Prior Year Aug 2009 Aug 2008 Change % Chg In Construction 130,471 195,947 -65,476 -33.4% “Planned” Pipeline 345,050 463,843 -118,793 -25.6% Planned Pipeline includes projects in Final Planning and Planning phases Source: STR / TWR / Dodge Construction Pipeline
Total U.S.Hotel Rooms Under Construction and Percent ChangeJanuary 2003 –August 2009 Under Construction room percentage change measured against same month, prior year.
Total United StatesRooms Under Construction by Scale – In ThousandsAugust 2009 Source: STR / Dodge Construction Pipeline
Top Brands – Rooms Under ConstructionAugust 2009 – in Thousands Top 10 brands = 45% U.S. under construction rooms
Top 10 MSAs – Rooms Under ConstructionAugust 2009 – in Thousands 39% of all under construction rooms
Top 10 MSAsRooms Under Construction - % Existing SupplyAugust 2009
20082009F2010F Real GDP +0.4% -2.6% +2.4% CPI +3.8% -0.5% +1.8% Corporate Profits -11.8% -8.1% +9.8% Disp Personal Income +0.5% +0.8% +1.7% Unemployment Rate 5.8% 9.2% 9.8% U.S. Economic OutlookBlue Chip Economic Indicators – September 2009
Total U.S.Hotel Rooms Sold vs. Real GDP ChangeQuarterly Change – 1988 to 2009 2Q Real GDP and Lodging Demand measured against same quarter, prior year. Real GDP left scale / Rooms sold right scale.
Real GDP Growth ForecastQuarterly Percent Change vs. Same Quarter Prior Year Source: Blue Chip Economic Indicators – 10 September 2009
Total United StatesKey Performance Indicators Percent ChangeFull Year 2009 & 2010 Forecast
Total US Industry Consecutive Quarterly DeclinesKey Indicators
Total United StatesSupply, Demand & Occupancy ForecastQ3 2009 – Q4 2010 2008 Smith Travel Research, Inc.
Total United StatesADR, RevPar and Room Revenue ForecastQ3 2009 – Q4 2010
Total US Room Rates Actual vs. Inflation Adjusted 2000 – 2010E If year 2000 ADR had increased by CPI each year…
STR Chain Scale Forecast 2009 2010 SegmentRevPar ChgRevPar Chg Luxury -25.0 / -28.0 -7.0 / -10.0 Upper Upscale -18.0 / -21.0 -1.0 / -4.0 Upscale -16.0 / -19.0 -5.0 / -8.0 Midscale with F&B -12.5 / -15.5 -3.0 / -6.0 Midscale without F&B -10.5 / -13.5 +1.0 / -2.0 Economy -13.0 / -16.0 Flat / -3.0 Forecast produced August 2009
Decline is global Supply growth still an issue Demand declines may be near bottom ADR weakness continues “Less Worse” 2H 2009 Moderate improvement 2010 Meaningful growth anticipated 2011 Takeaways