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Sport Shooters’ and Archers’ Attitudes Toward Shooting and Appropriate Behavior on Public Lands

Sport Shooters’ and Archers’ Attitudes Toward Shooting and Appropriate Behavior on Public Lands. Presented to the National Rifle Association September 12, 2008 Martin Jones Responsive Management. Methodology.

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Sport Shooters’ and Archers’ Attitudes Toward Shooting and Appropriate Behavior on Public Lands

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  1. Sport Shooters’ and Archers’ Attitudes Toward Shooting and Appropriate Behavior on Public Lands Presented to theNational Rifle Association September 12, 2008 Martin Jones Responsive Management

  2. Methodology • Recreational shooters aged 16 years or older who shot on federal public lands in the past 2 years • Sample selected from five different states: • California (n = 202) Arizona (n = 211) • Virginia (n = 206) Oregon (n = 200) • Colorado (n = 207) Total n = 1,026 • Focus groups conducted in Phoenix, AZ, and Denver, CO • Survey and focus groups conducted May - June 2008

  3. The Recreational Shooter

  4. The Recreational Shooter • Typically male • Average age is 49-56 years old • Split in area of residence (urban vs. rural) • Typically are members of a sportsman’s or conservation organization • Typically have hunted in the past 2 years

  5. The Recreational Shooter • Average years shooting on federal lands is 25-36 years • Average days per year shooting on federal lands is 10-15 days • Typically shoots with friends and family • Typically shoots on Forest Service or BLM lands

  6. Survey Results

  7. Communications Implications • Most shooters have experienced trash, litter, and environmental damage at shooting sites and areas • For focus group participants, emphasis on enforcement and fines are as important as education and communication • Messages best when kept simple, positive, and when enlisting the help of shooters • Messages may be successful when paired with a visual (firearm or cartridge case)

  8. Popular Messages Tested • “Keep it clean, keep it open” • “Keep it safe, keep it open” • “You can be fined for not cleaning up your shooting debris and litter” • “Protect public sport shooting. Respect the land. Respect the sport.”

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