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Surf 98.3

Surf 98.3. WILMINGTON’S NEW ROCK ALTERNATIVE. Liz Fulghum Will McEachern Morgan Rogers Media Mgmt. COM 492 March 30, 2006. http://www.surf983.com/home.php. Surf Report. Mad Max Morning Show. Babe of the Day. What Surf is All About…. 4:20news. Music News @ 4:20. MUD. The Scene

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Surf 98.3

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  1. Surf 98.3 WILMINGTON’S NEW ROCK ALTERNATIVE Liz Fulghum Will McEachern Morgan Rogers Media Mgmt. COM 492 March 30, 2006. http://www.surf983.com/home.php

  2. Surf Report Mad Max Morning Show Babe of the Day What Surf is All About…. 4:20news Music News @ 4:20 MUD

  3. The Scene (Sun. 6-8pm) 98.3 March Maddness Rate My Ink (sponsored by Jade Monkey) Major Giveaways and Promotions

  4. Audience Demographics • Target audience being white males • Age 18-34 • Party lifestyle, “life on the edge”, hardcore atmosphere • Music mix of new rock and “Seattle rock” (grunge music) • Reach out to the beach goers. 98.3 is owned byNext Mediahttp://www.nextwilmington.com/directory.asp

  5. The Music Mix • Audioslave, The Strokes, Papa Roach, Beck, Sum 41, Korn, Linkin Park, Foo Fighters, Green Day, Avenged Sevenfold, STP, My Chemical Romance, Peral Jam, Coldplay, Weezer, Incubus, Taking Back Sunday, Rage Against the Machine, Blink 182, Red Hot Chili Peppers, P.O.D., Nickelback, 311, etc…..

  6. Legal station identification at the top of the hour every hour Song # 1 Front sell Song # 2 Sweeper (surf 98.3) Song # 3 Front sell Song # 4 Break Promotions and Advertisement spots Spot exit Weather (15-30 sec.) Song # 5 (and it repeats every hour only with different ads as well as different music) The Overall Format

  7. Maybe not the overall format • The previous format is the one that Mud uses when he does his afternoon drive block • The DJs that do the morning and the night block are going to have similar, but slightly different formats from the one Mud uses. • There might not be as many ads, and more music for one block, while there will be more ads and less music in another block. • Having a good format is very important, essential for good ratings.

  8. Stuff Mud Forgot to Share with the class on Tuesday • 6. What dead rock ‘n roll legend would you want to have a few beers with? Jimmy Hendrix  • 7. Would you rather be pant-less or shirtless? Pant-less • 8. What is your favorite place in the world? New York. • 9. Name the best concert you've ever been to? Tool - Hands down! • 10. What's one word to describe you? Simple. • It is important to see how well Mud’s personality fits the SURF 98.3 profile. That is important in finding and keeping that hard image. 1. What is your stripper name? Hannible Pin Oak 2. Name your top 3 favorite artists/bands: Tool , Incubus, Pantera 3. What is your favorite alcoholic beverage? New Castle  4. Where do you get your news? rockdirt.com; Rolling Stone; Alternative.com (If you are talking music news.) 5. What's your cereal of choice? Capt N' Cruch - It takes special skills to eat.

  9. 10:15- song: Green Day (older alt. rock) 10:19- sweeper song: Paralyzed (hard and fast) 10:23- sweeper--short song lineup--break 10:24- Jeff Gordon Chevrolet March madness sale 10:25-O2 Fitness 10:26-Mitchelin Tires Blue Monkey bar/22 North bar 10:27- Rent-A-Center sweeper 10:28- song: STP (new alt. rock song) 10:31- song: Pearl Jam “World Wide Suicide” (older alt. rock) 10:35- song: 311 (softer alt. rock)) 10:38- 15 sec. promo for J. Michael’s Philly Deli song: Foo Fighters (alt. rock) 10:42- sweeper song: Red Hot Chilli Peppers (softer alt. rock) 10:44- sweeper song: Transplants “Flaming Lips” (loud and hardcore) 10:48- self promotion: The Love Line 10:49-self promotion: Wild Wednesdays from 9-11 at Wild Wing Cafe 10:51- Pure Gold Bikini Finals 10:52-improve your vision- “See Clearly Method” 10:53-Hustler Z lawn mower 10:54-On-Star 10:55-Sci-Fi Channel “Dark Kingdom” sweeper 10:56- song: Nirvana (older alt. rock) 11:00- OFFICIAL STATION ID song: U2 (normal alt. rock) 11:05- song: Sum 41 (normal alt. rock) 11:08- song: The Bravery (alt. rock) 11:12- weather report sweeper 11:13- song: Slipknot (more loud and hardcore) 11:16- sweeper morning block 10:15-11:15 AM

  10. 5:00 Station ID & Drive at Five Sweeper 5:00 Song: (New Rock) 5:04 Song: Artic Monkeys “Bet you look good on the Dance Floor” (Emo Rock) 5:06 Station ID 5:07 Song: Red Hot Chilly Peppers 5:10 Station ID 5:10 Song: “King without a Crown” 5:15 Station ID 5:16 Song: “Rescue Me” 5:18 Song: Demon (New Rock) 5:24 Station ID 5:25 Caller request 5:26 Surf & MD promotion 5:27 Toyota of Wilmington ad 5:28 Home Buying Solutions ad 5:29 Jeff Gordon ad 5:30 O2 Fitness ad 5:31 Dixie Chopper Lawn Mower ad /NC Turf & equipment 5:32 On Star ad 5:33 Surf 98.3 Sweeper 5:33 Song: “Far from lonely & its all I got” (Pop/ Emo Rock) 5:36 Station Id & Front Sell 5:36 Song: Ya Ya Ya’s “Gold Lions” (Pop Rock) 5:39 Station ID (Way Back Wed) 5:40 Song: Special Request (90s pop Rock) 5:43 Station ID & Front Sell 5:43 Song: “Blue October” (Emo Rock) 5:47 Surf 98.3 Sweeper 5:47 Song: U2 (New Rock) 5:51 Station ID 5:51 Song: Nine Black Elves (Emo/ New Rock) 5:54 Station ID: Caller/ News 5:55 Love Line Promotion 5:56 Wild Wild Wed Promotion 5:57 Stevenson Honda ad 5:58 Rox night club ad 5:59 Baskin Robbins ad 5:59 NBC “What a Wed” ad 6:00 Offical Station ID The afternoon block (afternoon drive) 5-6 PM

  11. The Night Block 9:00-10:00 pm 9:00 System of a Down “Loneliest Day” (Heavy Rock) 9:04 Contest: caller question: 58% of Americans Have Sex Where? Answer- OUTSIDE 9:08 “Headstrong” (pop rock) 9:14 Shinedown “Fly From the Inside” (Heavy Rock) SWEEPER 98.3 Promoting New Music Monday 9:17 “Break You Down So Badly” Taking Back Sunday (New Rock) SWEEPER and caller 9:20 Commercial Block • CVS • Stevenson Honda • The Rox • NC Turf Equipment • TBS.com Contest Promo 9:35 Incubus “Pardon Me” (Rock) 9:40 Nickelback “Photograph” (Pop Rock) 9:43 “Lost This Time” (Edgey Rock) 9:46 Rage Against the Machine “Renegade of Funk” (Old Edgey Rock) SWEEPER 9:50 “Saying Sorry” (Pop Rock) SWEEPER and Promo 9:53 “Be My Angel” (Slow Rock) SWEEPER and Rate My Ink Promo 9:56 “Hate Me” (slow) 10:00 Diet Mountain Dew Contest Promo

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