Yes, we can – Social and Collaborative Search

Yes, we can – Social and Collaborative Search כן, אנחנו יכולים – חיפוש חברתי ושיתופי אריאל פרנק מחלקה למדעי המחשב אוניברסיטת בר-אילן ariel@cs.biu.ac.il טלי שרון Sharon-IT taly@sharon-it.com A. Frank & T. Sharon

Contents • Ways of Search?! • Web 1.0, Web 2.0, Web 3.0, Web X.0… • Social (Networking) Search • Collaborative Search A. Frank & T. Sharon

Googlism  A. Frank & T. Sharon

Nowadays: Solitary Search! A. Frank & T. Sharon

Option: KibitzerSearch?! A. Frank & T. Sharon

Option: Same Room Search?! A. Frank & T. Sharon

Option: CollocatedSearch?! A. Frank & T. Sharon

Option: Video ConferenceSearch?! A. Frank & T. Sharon

Focus: Social (Networking) Search A. Frank & T. Sharon

Focus: Collaborative Search A. Frank & T. Sharon

“The good, the bad and the …” A. Frank & T. Sharon

Web 2.0 , Open Gardens blog, AjitJaokar http://opengardensblog.futuretext.com/archives/2005/12/mobile_Web_20_w.html A. Frank & T. Sharon

Web 1.0, Web 2.0, Web 3.0, Web X.0… A. Frank & T. Sharon

Where are we headed?! A. Frank & T. Sharon

Social (Networking) Search • Web search based on social (networking) information and cues gleaned from friends or friends of friends, etc. • We will review: • SideStripe • AdaptiveBlue Glue • SemantiNet/headup A. Frank & T. Sharon

SideStripe SideStripe is a great new way to find and share information with your friends. SideStripe search is a lot like Google, but rather than focusing on the worlds copious amounts of random information, it focuses on information that is relevant to the searcher by putting a face behind the search result. Every search result is from someone that you know from your social network; you can trust the results because you know the source. You can use SideStripe in Facebook and on Google to improve your search experience. A. Frank & T. Sharon A. Frank & T. Sharon

SideStripe A. Frank & T. Sharon A. Frank & T. Sharon

Works in Google and Facebook A. Frank & T. Sharon A. Frank & T. Sharon

SideStripe on FaceBook A. Frank & T. Sharon Direct search for useful information No need to search profiles, etc. Example: wine A. Frank & T. Sharon

SideStripe on Google Example search: acura cars (full image in next slide) Search Results will also include a SideStripe Widget – provides a taste of the social results that your friends have provided. A. Frank & T. Sharon A. Frank & T. Sharon

SideStripe A. Frank & T. Sharon A. Frank & T. Sharon

SideStripe Actions Write a Review: Share reviews of anything with friends. Write a Note: Post a note that will be searchable by your network. Bookmark a Link: Make a bookmark, write a post about the selected link (the page that you are on will be automatically loaded into the bookmark app), rate the link, and then post it. A. Frank & T. Sharon A. Frank & T. Sharon

AdaptiveBlue Glue • Firefox add-on that automatically connects you with friends around things you (and them) visit. • Appears on your current page to show you friends who looked at the same things you are looking at and what they thought! • It uses semantic recognition technology that automatically identifies things – books, music, movies, wines, stocks, movie stars, recording artists, and more. • Active on Amazon, Netflix, Last.fm, Wine.com, Yahoo! Finance and others. A. Frank & T. Sharon

Glue Interface A. Frank & T. Sharon

Invite your friends to Glue! A. Frank & T. Sharon

A. Frank & T. Sharon

Glue Tour (1) A. Frank & T. Sharon

Glue Demo • http://www.getglue.com/ • View Glue Video A. Frank & T. Sharon

SemantiNet Brings relevant online content to the user (rather than the user to the content). Relevant personal information can be: entered on their Web site provided by users through use of SemantiNet or extracted from "traffic data" generated by browser use. Provides a customized contextual browsing experience by collecting relevant information from common social networks and established Web sites. A. Frank & T. Sharon

SemantiNet Interface A. Frank & T. Sharon

SemantiNet Demo A. Frank & T. Sharon

Example of Social Graph A. Frank & T. Sharon

SemantiNet headup • headup is a Firefox add-on. • It shows you how your social circle relates to your interests. • Involves and enriches your interactions by: • Finding you content created and discussed by your friends. • Suggesting materials that relate to your friends' discussions and creations. A. Frank & T. Sharon

headup Interface A. Frank & T. Sharon

headup Settings A. Frank & T. Sharon

headup Rational • You can use headup to identify people, companies, places, bands, movies, books and more; it has a basic understanding of the relationships between them. • Examples: • Discover which of your friends like a particular band and gain access to the band's videos and lyrics. • Find blog posts and stock news about a company and discover which of your contacts work there. • Get alerted about your friends’ birthdays and see which books they’re likely to enjoy as a gift. A. Frank & T. Sharon

headup Dynamics • headup displays discoveries and recommendations on most popular Web services. • Displays the information and rich media content it discovers in an overlay interface that appears above your Firefox’s active tab. • Accessed by highlighting a word on a page and using right-click menu option to “headup this”. • This way you can enjoy the relevant content headup discovers for you without ever having to lose focus on your point of origin. A. Frank & T. Sharon

headup Demo • www.headup.com • http://www.youtube.com/watch?eurl=http%3A%2F%2Fwww.headup.com%2Findex.html&feature=player_embedded&v=sZnwOKvtQ6M&gl=IL • Watch headup – The Semantic Web Firefox addon A. Frank & T. Sharon

Collaborative Search • Web search based on collaborative efforts of (groups of) people with similar interests that: • explicitly vote for search results relevancy to directly influence search rankings. • undertake together an exploratory search (long-term information seeking). • We will review: • Google SearchWiki • Yoople! • Microsoft SearchTogether A. Frank & T. Sharon

Yes, we can – Social and Collaborative Search