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THE WORLD

THE WORLD. The World, Dubai [Island/Islands] - TEN Guide [UAE] Presented by: Laura Keller. Al Nakheel Properties has created a chain of man-made islands off the coast of Dubai. The Islands description. The world will consist of 250-300 small, private, artificial islands

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THE WORLD

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  1. THE WORLD The World, Dubai [Island/Islands] - TEN Guide [UAE] Presented by: Laura Keller

  2. Al Nakheel Properties has created a chain of man-made islands off the coast of Dubai.

  3. The Islands description • The world will consist of 250-300 small, private, artificial islands • Each island is 250,000-900,000 Square Feet in size, with 50-100 meters of water between them • There are breakwaters to protect the islands

  4. Description continued… • The islands will be accessible solely by marine transport to enhance privacy • The project is estimated to cost $1.8 billion and will be completed later this year

  5. Sales Price • Each island will be sold to a private developer starting at $6.85 million

  6. Target Market • The World will cater to an elite residential and tourist market • The ideal customer is someone with a busy urban life looking for privacy and seclusion • In 2004, a company specializing in selling private islands saw interest double

  7. A nation’s marketing plan • The World is the newest ploy Dubai has used to market itself • Other ways Dubai has marketed itself include: Emirates Towers Hotel and Palm island • Tourism is already growing. It is currently at 5 million, should be 10 million by 2007 and 40 million by 2015

  8. ANY QUESTIONS?

  9. Sources • Emirates Towers Hotel Dubai • Dubai Property Guide- The World • Best Private Islands 2004 - Forbes.com • INSOMNIA - Dubai's World Project

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