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Investigative News Network & Impaq.Me

Investigative News Network & Impaq.Me. Kevin Davis, CEO, INN. The INN Nonprofit 100. INN Programs. Training & Educational Resources CJET, Legal Guide Fiscal Sponsorship & Insurance A “fiscal home” for orgs that don’t have their 501(c)3 yet E&O & D&O insurance Revenue opportunities

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Investigative News Network & Impaq.Me

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  1. Investigative News Network & Impaq.Me Kevin Davis, CEO, INN

  2. The INN Nonprofit 100

  3. INN Programs • Training & Educational Resources • CJET, Legal Guide • Fiscal Sponsorship & Insurance • A “fiscal home” for orgs that don’t have their 501(c)3 yet • E&O & D&O insurance • Revenue opportunities • Syndication, Impaq.me • Collaborative Investigations • Data Journalism & Newsroom collaboration • Technology • Largo, site development, & more

  4. Innovation in Funding Combines social sharing with fundraising to boost engagement and revenue Provides a new way to engage both donors and audience Built for funders who want to support more nonprofits and tie funding to attributable action Aimed at nonprofits who want to raise money & awareness online

  5. We have raised $45,000+ for community information nonprofits in only two test campaigns And we’ve delivered 100,000+ shares and 800,000+ clicks

  6. Impaq.me makes sharing more effective Number of clicks per shared item

  7. How does an Impaq.me campaign work?

  8. Funder grants money to INN for administration.Money goes into a “campaign.” 1. Start with a campaign fund

  9. Earn-to-Cap All-or-nothing Matching drives – coming soonChallenge campaign – coming soon 2. Choose a Campaign Type

  10. Do you want to ask a user to donate $?Do you want info like an email address?Do you want to sell them something? 3. Choose a Secondary Action

  11. - Shares and clicks start to roll in. - $1 gets credited to the nonprofit from the campaign fund for each share andeach click-back. 4. Launch the Widget on the Nonprofits’ Site

  12. Every campaign yields TONSofDATAon what was clicked, what was shared, what articles were the MOST INFLUENTIAL, the most popular, how content performs on different platforms & much more. 5. Dig Into the Data

  13. Thank you Kevin Davis Kevin.Davis@investigativenewsnetwork.org @KLJDavis

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