Bret and Haley report

1. Bret and Haley report

6. How do the LAF ‘pen drivers/Pavement prowlers’stack up?

10. What is news?

11. What is news? • No one agreed upon definition

12. What is news? • No one agreed upon definition • “I know it when I see it” Supreme Court Justice Potter Stewart, 1964

17. What is news? • No one agreed upon definition • “I know it when I see it” Supreme Court Justice Potter Stewart, 1964 • In every newsroom and website, people are constantly deciding what is news: “the ability to determine which stories are most interesting and important to readers.”

22. What is news: Inside Reporting

23. What is news: Inside Reporting • It all depends on the outlet: contrast between daily newspaper, student newspaper and community newspaper

24. So know your audience! • An elderly driver loses control of his Cadillac and plows into the classroom at LAF. There are no injuries but the car is destroyed and class is cancelled for the day

25. So know your audience! • An elderly driver loses control of his Cadillac and plows into the classroom at LAF. There are no injuries but the car is destroyed and class is cancelled for the day • Will this be news for the Sarasota Herald-Tribune?

26. So know your audience! • An elderly driver loses control of his Cadillac and plows into the classroom at LAF. There are no injuries but the car is destroyed and class is cancelled for the day • Will this be news for the Sarasota Herald-Tribune? NBC network news?

27. So know your audience! • An elderly driver loses control of his Cadillac and plows into the classroom at LAF. There are no injuries but the car is destroyed and class is cancelled for the day • Will this be news for the Sarasota Herald-Tribune? NBC network news? The New York Times?

28. So know your audience! • An elderly driver loses control of his Cadillac and plows into the classroom at LAF. There are no injuries but the car is destroyed and class is cancelled for the day • Will this be news for the Sarasota Herald-Tribune? NBC network news? The New York Times? New College radio station?

29. So know your audience! • An elderly driver loses control of his Cadillac and plows into the classroom at LAF. There are no injuries but the car is destroyed and class is cancelled for the day • Will this be news for the Sarasota Herald-Tribune? NBC network news? The New York Times? New College radio station? Drudge Report?

30. So know your audience! • An elderly driver loses control of his Cadillac and plows into the classroom at LAF. There are no injuries but the car is destroyed and class is cancelled for the day • Will this be news for the Sarasota Herald-Tribune? NBC network news? The New York Times? New College radio station? Drudge Report? • What if the driver is of the car is Hillary Clinton?

31. So know your audience! • An elderly driver loses control of his Cadillac and plows into the classroom at LAF. There are no injuries but the car is destroyed and class is cancelled for the day • Will this be news for the Sarasota Herald-Tribune? NBC network news? The New York Times? New College radio station? Drudge Report? • What if the driver is of the car is Hillary Clinton? What if the driver is a six-year old boy?

32. What is news: Inside Reporting • It all depends on the outlet: contrast between daily newspaper, student newspaper and community newspaper • IR lays out seven items to consider: impact

33. What is news: Inside Reporting • It all depends on the outlet: contrast between daily newspaper, student newspaper and community newspaper • IR lays out seven items to consider: impact, immediacy,

34. What is news: Inside Reporting • It all depends on the outlet: contrast between daily newspaper, student newspaper and community newspaper • IR lays out seven items to consider: impact, immediacy, proximity,

35. What is news: Inside Reporting • It all depends on the outlet: contrast between daily newspaper, student newspaper and community newspaper • IR lays out seven items to consider: impact, immediacy, proximity, prominence,

36. What is news: Inside Reporting • It all depends on the outlet: contrast between daily newspaper, student newspaper and community newspaper • IR lays out seven items to consider: impact, immediacy, proximity, prominence, novelty,

37. What is news: Inside Reporting • It all depends on the outlet: contrast between daily newspaper, student newspaper and community newspaper • IR lays out seven items to consider: impact, immediacy, proximity, prominence, novelty, conflict

38. What is news: Inside Reporting • It all depends on the outlet: contrast between daily newspaper, student newspaper and community newspaper • IR lays out seven items to consider: impact, immediacy, proximity, prominence, novelty, conflict and emotions

39. “If you don’t have the goods, nobody’s going to look. That’s never going to change.”

40. Journalism pros: part III

42. TTS v IR • Impact Impact • Conflict Conflict • Novelty Novelty • Prominence Prominence • Proximity Proximity • Timeliness Immediacy Emotions

44. Ican never prepare pancakes in England

45. Two points to consider • News is not all ‘life and death’

47. Two points to consider • News is not all ‘life and death’ • News is more than a collection of facts

48. “The University of Florida defeated Toledo University on Saturday by a score of 24-6 in a football game played in Gainesville.”

50. Let ‘er rip!!!!!!!!!!!!!