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Generation Z

Generation Z. Generation Z is poised to transform the way we learn, buy, work, and live. How can our schools best prepare these individuals now, as students? And how can we take advantage of the opportunities their generation will usher in?. The Basics.

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Generation Z

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  1. Generation Z

  2. Generation Z is poised to transform the way we learn, buy, work, and live. How can our schools best prepare these individuals now, as students? And how can we take advantage of the opportunities their generation will usher in?

  3. The Basics • Also referred to as post-Millennials, Centennials, iGen, the Founders, and the Sharing Generation • Born starting in mid-1990s, still being born today • Make up a quarter of the U.S. population • By 2019 will represent more than 20% of workforce • By 2020 will account for 40% of all consumers

  4. The Basics Think and act more like Boomers than Millennials • “Gen Z is smarter with money than Millennials.…12% are already saving for retirement and… 21% had a savings account before the age of 10. • “Generation Z is shaping up to be a true ‘throwback generation.’ … 77% currently earn their own spending money through freelance work, a part time job, or earned allowance. • “Gen Z is primed to become more influential than Millennials. …Their practical and fiscally conservative behavior is making them part of businesses and our economy even at their young age.” The Center for Generational Kinetics, The State of Gen Z 2017

  5. The Basics • Faring well in education and • health, despite families’ growing economic instability • FROM 2008 TO 2014: • 40% drop in teen birthrates • 38%drop in teen abuse of drugs and • alcohol • 28% drop in teen failure to graduate • on time Most diverse generation yet “Generation Z is the most diverse yet, and children of color are already the majority in 12 states. By the end of the decade, children of color will be the majority of all children in the United States.” Annie E. Casey Foundation, “Who Is Generation Z?” (June 21, 2016)

  6. The Basics Influenced by parenting style and environment “Raised by Gen-X parents [in diverse social circles] during a time [of] economic distress, student debts, increasing socio-economic tensions, and wars, Gen Z carries a less idealistic, more pragmatic perspective on the world.” Alexandra Broennimann, “Generation Z,”www.thegeneration-z.com(2017) • Supportive of equality • 73% agreed that everyone should have • right to marry regardless of sexual orientation. • 74% said transgender people should have equal rights. • 55% said all people should have the right • to become a U.S. citizen, regardless of • where they were born/how they came to the country.Northeastern University, “Innovation Imperative: Meet Generation Z” (2014)

  7. As Learners “Searching for authentic and meaningful experiences, Gen Z is…turning online to research their options, yet interacting with others for insight, but ultimately…making their own decisions. “They’re more practical and financially-driven than their Millennial counterparts, and their preference for self-learning fuels a curiosity and concern about personal fulfillment and social impact.” Barnes and Noble College, Getting to Know Gen Z: Exploring Middle and High Schoolers’ Expectations for Higher Education (2016) Independent, practical, and active as learners “Generation Z … have got a lot to say and a lot to spend.… [They] have grown up in tough times and… have watched millennials and learned from their mistakes. They know education needs to be active rather than passive and that unemployment is a real risk.”JWT Intelligence, Generation Z (May 2015)

  8. As Learners Learn by doing, collaborating, and integrating “Their ability to process massive amounts of information quickly qualifies them to be excellent students…. [They] thrive when challenged and allowed to be more fully engaged in their education…. More than half … learn best by being hands-on, while 38 percent learn by seeing [and 12% by listening]. “Although they are very independent and technologically savvy, Gen Zers value face-to-face interaction and collaboration. “They also make no distinction between devices or online territories…learning is one continuous, multi-faceted, completely integrated experience— connecting social, academic and professional interests.” Barnes and Noble College, Getting to Know Gen Z: Exploring Middle and High Schoolers’ Expectations for Higher Education (2016)

  9. As Learners (Views on College) “The individualism of Generation Z does not appear to be at odds with achieving their goals through a traditional higher education framework. 81% said obtaining a college degree is important to having the career they want. 65% say the benefits of a college degree outweigh the costs.” “Their biggest reason for heading to campus is a practical one: many see college as the means to securing a good job. In fact, their number one concern related to college is whether or not they will be able to find a good job after graduation.” Barnes and Noble College, Getting to Know Gen Z: Exploring Middle and High Schoolers’ Expectations for Higher Education (2016) Invested in college, primarily as career preparation Northeastern University, “Innovation Imperative: Meet Generation Z” (2014)

  10. As Learners (Views on College) Concerned about cost 67% said they are concerned about being able to afford college. 64% said they are concerned about being able to get a job. 60%expressed concern about having enough money. Northeastern University, “Innovation Imperative: Meet Generation Z” (2014)

  11. As Learners (Views on College) • Want an immersive educational experience. • Expect digital learning tools deeply integrated into their education and available on demand with little barrier to access. • Career-focused earlier in their college experience; access to unlimited new information has created a more self-reliant and career-driven generation.Sieva Kozinsky, “How Gen Z Is Shaping the Change in Education,” Forbes (July 24, 2017) Expect customization, integration, and career training 72% say colleges should allow students to design their own course of study/major. 79%say that colleges should integrate internships and other professional experience into their programs. Northeastern University, “Innovation Imperative: Meet Generation Z” (2014)

  12. As Learners (Views on College) Desire to co-create their education “While they define themselves in digital terms, Gen Z also craves an environment where they can share with and co-create their education with their peers. These traits offer colleges greater opportunities to connect with their students in even more exploratory and meaningful interactions in everything from their recruitment outreach to the development of stronger career preparation programs.” Gen Z’s “ability to discover, self-educate and process large amounts of information quickly, makes now the perfect time for the education industry to embrace and implement the next level of innovation.” Barnes and Noble College, Getting to Know Gen Z: Exploring Middle and High Schoolers’ Expectations for Higher Education(2016)

  13. As Learners (Views on College) How they look for and choose colleges Top 5 ways Gen Z research colleges: Use online resources (College Greenlight, MyMajors, College Board) Use specific schools’ websites Get advice from teachers/counselors Consult with parents/family members Talk to friends Top 3 factors in choosing a college: Career preparation Interesting coursework Professors who care about students Barnes and Noble College, Getting to Know Gen Z: Exploring Middle and High Schoolers’ Expectations for Higher Education (2016)

  14. As Consumers • 10 findings that inform Gen Z’s consumer habits • 1. Are the most ethnically diverse generation in U.S. history. • 2. Are digital nativesbut, even more so, mobile first. They are twice as likely to want to shop on a mobile device as Millennials. • 3. Watch 2-4 hours of YouTube and under an hour of traditional TV per day. • 4. Have an8-second attention span (vs.Millennials’ 12seconds). • 5. Think email is an outdatedcommunication method and are 3 times more likely to open a chat message received through a push notification. • 6. Spend and care less about material items than they do experiences they can share on social media. • Rachel Arthur, “Generation Z: 10 Stats From SXSW You Need To Know,” Forbes (March 16, 2016) • Generation Z; 10 Stats from SXSW You Need to Know

  15. As Consumers 10 findings that inform Gen Z’s consumer habits • 7. Have different influencers: 63% say they prefer to see real people than celebs in ads. • 8. Have fluid personal identities: They manage multiple online personas, and many will have three careers by the age of 30. • 9. Don’t adhere to rigid definitions of identity. Only 48% identify as exclusively heterosexual (vs. 65% of Millennials), and only 44% say they always buy clothes designed for their own gender. • 10. Are pluralistic in their beliefs. They have conviction in diverse races and religions and believe people can coexist in society. • Rachel Arthur, “Generation Z: 10 Stats From SXSW You Need To Know,” Forbes (Mar. 16, 2016) • Generation Z; 10 Stats from SXSW You Need to Know

  16. As Consumers • A nuanced understanding of Gen Z as consumers • “It’s not an attention problem, it’s an 8-second filter.Gen Z have adapted to quickly sorting through and assessing enormous amounts of information…. [They] have a carefully tuned radar for being sold to and a limited amount of time and energy to spend assessing whether something’s worth their time. • “They’re not screen addicts, they’re full-time brand managers.[Gen Z] need social media to build their personal brands but resist being defined by it. On a professional level, Gen Z are hyperaware of the negative stereotypes that have plagued millennials [and] want to be known for their ability to work hard and persevere offline.” They also see as important the “ability to communicate clearly in person.” • “They’re not all entrepreneurs — they’re practical pragmatists.Gen Z have been strongly shaped by their individualistic, self-reliant Gen X parents and they’re committed to avoiding the mistakes their meandering millennial predecessors made.” They are “aiming for jobs in growing, less-automatable fields like education, medicine, and sales… [and] are biased in favor ofcareer and financial stability.” • Jeremy Finch, “What Is Generation Z, and What Does It Want?” Fast Company (May 4, 2015)

  17. In the Workplace • What will drive Gen Z in the workplace • “Customization of Careers62% of Generation Zers would rather customize their own career plan than have the organization lay one out for them. • “Gripped by Gaming Infusing gaming elements into your training, recognition program, onboarding process, and/or marketing will … engage Generation Z. • “Motivated by Meaning 30% of Generation Zers would take a 10% to 20% pay cut to work for a company with a mission they deeply care about. • “Committed to ContributionContributing early and often and weighing in on big decisions at work will come natural.” Ryan Jenkins, “The Similarities Between Gen Z and Millennials—Are You Prepared?” HR Daily Advisor (Oct. 2, 2017)

  18. In the Workplace • What will drive Gen Z in the workplace (continued) • “Devoted to Development: Generation Zers are committed to continuous learning… because they know their careers will be [long and diverse]. • “Transformation of Training: Generation Zers share Millennials’ distaste for … today’s [mundane and outdated] workplace trainings. • “Compelled by Coaching: Generation Zers will pursue coaching relationships because they … want leaders to coach them through … learning, decisions, and actions. • “Empowered by Entrepreneurship63% of Generation Zers want colleges to offer courses in founding or running a business… • “Freed by Feedback Generation Zerswant feedback more often and for communication [to be swift and mobile].” Ryan Jenkins, “The Similarities Between Gen Z and Millennials—Are You Prepared?” HR Daily Advisor (Oct. 2, 2017)

  19. In the Workplace • Reasons to believe they’ll be “joiners” • They experienced economic collapse, so professionally they will seek job security through networking and associations. They look at issues with a worldwide view and tend to have a self-guided, entrepreneurial spirit, and so will network and take opportunities for leadership roles and certifications. Tim Ebner, “Will ‘Gen Z’ Be a Generation of Joiners?” Associations Now (Jan. 25, 2017) How a wave of homeschooled Gen Zers will affect workplace “A huge wave of homeschooling will create a self-directed workforce .… Homeschooling as kids will become ‘unschooling’ as adults…. Self-learning will take center stage … they will be great at synthesizing information… they will know how to figure out what skill to learn next.” Penelope Trunk, “Generation Z Will Revolutionize Education,” Blog (March 30, 2011)

  20. Readying Gen Z for the emerging workplace… and learning from them how to thrive in it

  21. The Emerging Workplace Will smart machines cause reconfiguring of jobs or widespread displacement? “While the full impact of smart machines in the workplace is not yet clear, we can anticipate that their rise will force us to reevaluate the role of people in the workplace, either almost entirely or in regard to the kinds of skills we need to thrive and the frequency at which we need to acquire new ones.” Knowledge Works,The Future of Learning: Redefining Readiness From the Inside Out (2017) Changing structure of work “[Due] to the lower coordination costs afforded by the Internet and the access to an expanded labor pool resulting from globalization… by 2040, we will likely see a significant decline in full-time employment, with more people piecing together career mosaics comprised of a variety of jobs .… As [Gen Z]enters the workplace, they will view short-tenure employment, project-based work, and taskification [as] the new normal.”

  22. The Emerging Workplace Predictions from experts on jobs and job training “A key idea emerging from many conversations, including [the 2016] World Economic Forum, is that changes in educational and learning environments are necessary to help people stay employable in the labor force of the future. … At the same time, recent IT advances offer new and potentially more widely accessible ways to access education.” “Educators have always found ways of training the next generation of students for the jobs of the future, and this generation will be no different.”— Justin Reich, Executive Director at the MIT Teaching Systems Lab “The skills needed to succeed in today’s world and the future are curiosity, creativity, taking initiative, multidisciplinary thinking, and empathy.” — Tiffany Shlain, filmmaker and founder of The Webby Awards Lee Rainie and Janna Anderson, “The Future of Jobs and Jobs Training,” Pew Research Center (May 3, 2017)

  23. The Emerging Workplace Predictions from experts on jobs and job training “The experience of being a student, now confined to grade school, secondary school, and university, will expand to include workers, those looking for work, and those who want or need to retrain.” — Barry Chudakov, Founder and Principal at Sertain Research and Streamfuzion Corp. “Educational institutions that succeed will use the tools of social media and game design to grant students’ access to teachers from all over the world and increase their motivation to succeed.” — Dana Klisanin, Psychologist/Futurist at Evolutionary Guidance Media R&D “As basic automation and machine learning move toward being commodities, uniquely human skills will become more valuable.” — Devin Fidler, Director at the Institute for the Future Lee Rainie and Janna Anderson, “The Future of Jobs and Jobs Training,” Pew Research Center (May 3, 2017)

  24. Readying Gen Z Developing the uniquely human “Redefining readiness at the K-12 and postsecondary levels will focus more on helping people develop uniquely human aptitudes and practice resilience than on training them for specific jobs or skills. Without a focus on the inner human core, rapid skill development will be very difficult.” Preparing learners to reskill and upskill “The K-12 sector will no longer push students toward post-secondary options that might not adequately prepare them for the new world of work. Instead, education at all levels will prepare learners continually to reskill and upskill and to know how to partner constructively with machines.” Knowledge Works,The Future of Learning: Redefining Readiness From the Inside Out (2017)

  25. Readying Gen Z Core social-emotional skills needed to help students thrive in an uncertain future Core skills that promote the social/emotional awareness needed to become resilient, reflective, and able to form positive connections in the future workplace: “Deep self-knowledge: Individuals will need to … discover their personal and professional strengths, weaknesses, passions,… emotional patterns. “Emotional regulation: Workers will need to be able to recognize their own emotions; understand the triggers that create them; and move to more productive emotional states. “Empathy and perspective taking: People will need to be able to recognize others’ emotions and perspectives to help build inclusive, collaborative work environments.” Knowledge Works, Redefining Readiness from the Inside Out Knowledge Works, The Future of Learning: Redefining Readiness From the Inside Out (2017)

  26. Readying Gen Z • Foundational cognitive and metacognitive practices to help students adapt in a fast-changing environment • Thrive in ambiguity and uncertainty • Communicate and create with numbers • Learn anything, anywhere • Cultivate inclusive communities • Make friends with people and machines • Take initiative and self-advocate • Think differently; solve problems • Knowledge Works, Redefining Readiness from the Inside Out Knowledge Works, The Future of Learning: Redefining Readiness from the Inside Out (2017)

  27. Readying Gen Z Combining technical ability with passion, people skills, and a probing mind “As technology reshapes the labor market, experts are sharply divided over how disruptive the long-term impact will be for future workers. With so much uncertainty, what will give today’s students the greatest chance to thrive? The best guess is to combine technical ability with passion, people skills, and the probing mind of a scientist.” Benjamin Herold, “The Extraordinary Education of an Elite, 13-Year-Old Problem-Solver,” Education Week (Sept. 26, 2017)

  28. Facing the Forces That Are Reshaping Society FORCE 1: “Breaking Generations” Strategic Questions for Schools: What opportunity does a world of intergenerational learners present for schools? How can students of all ages partake of our services at different stages of their lives? How can we enrich the learning environment by thinking about grouping learners differently?Donna Orem, “Transforming Our World Through the Lens of Gen Z,” Independent Ideas blog (October 2017) Due to technology and a nearly equivalent number of people in all age bands, age will no longer be a major shaper of attitudes and behaviors. Rather, people will be defined by their connections in communities. Also, as people embrace lifelong learning, education will not be seen as occurring only at specific times in a person’s life. Thomas Koulopoulos and Dan Keldsen, The Gen Z Effect: The Six Forces Shaping the Future of Business (2014)

  29. Facing the Forces That Are Reshaping Society FORCE 2: “Hyperconnecting” The Internet of Things has pushed connectivity even further by creating a world of machine to machine connections. In addition, the lines between online and offline are blurring, changing the ways we live, work, and play. Navigating this new hyperconnected world can be aided by “reverse mentoring”—a digital native can guide learning and usage of new technologies. Thomas Koulopoulos and Dan Keldsen, The Gen Z Effect: The Six Forces Shaping the Future of Business(2014) Strategic Questions for Schools: Could launching both mentoring and reverse mentoring programs in schools promote creativity and team work among five generations learning and working together? How can we use the principles of hyperconnecting to enhance learning? Donna Orem, “Transforming Our World Through the Lens of Gen Z,” Independent Ideas blog (Oct. 2017)

  30. Facing the Forces That Are Reshaping Society FORCE 3: “Slingshotting” Strategic Questions for Schools: What opportunities are there for using technology to increase effectiveness and efficiency across the workforce now that user-friendly technologies are driving technology acceptance across generations? How can we leverage this force with our parent communities? For fund-raising and friend-raising purposes? Donna Orem, “Transforming Our World Through the Lens of Gen Z,” Independent Ideas blog (Oct. 2017) Techusers who were left behind previously areslingshotting forward, skipping multiple generations of technology and arriving at the same place as those who suffered through technology’s evolution. Thomas Koulopoulos and Dan Keldsen, The Gen Z Effect: The Six Forces Shaping the Future of Business(2014)

  31. Facing the Forces That Are Reshaping Society FORCE 4: “Shift From Affluence to Influence” Communities of influence can now drive fame and fortune and movements. This shift has changed the way advertisers market, moving from paid media (ads, billboards, etc.) to owned media (creation of a community-owned, company-branded experience: think Apple stores) to earned media (influencers taking on your cause in social media). Thomas Koulopoulos and Dan Keldsen, The Gen Z Effect: The Six Forces Shaping the Future of Business(2014) Strategic Questions for Schools: How can schools make use of social communities to drive influenceand of influencers to create awareness of schools’ unique value propositions? What if schools created owned spaces on campus for families and community? Donna Orem, “Transforming Our World Through the Lens of Gen Z,” Independent Ideas blog (Oct. 2017)

  32. Facing the Forces That Are Reshaping Society FORCE 5: “Adopting the World as My Classroom” Educators are already keenly aware of this force in education, with technology driving the concept of anytime, anywhere education. The adoption of competency-based education on the college level continues to grow, and some speculate that Gen Z may be the first generation that looks to alternative educational paths post high school. Thomas Koulopoulos and Dan Keldsen, The Gen Z Effect: The Six Forces Shaping the Future of Business(2014) Strategic Questions for Schools: How might we think about school beyond the classroom? How essential will a brick-and-mortar school be in the future? How will this shift change the way we prepare students for — and counsel them about — college? Donna Orem, “Transforming Our World Through the Lens of Gen Z,” Independent Ideas blog (Oct. 2017)

  33. Facing the Forces That Are Reshaping Society FORCE 6: “Lifehacking” Strategic Questions for Schools: How can we use new processes/emerging technology to do things more efficiently and effectively? How can we apply lean start-up principles to the school context? How can we leverage this innate ability of Gen Zers to drive the learning process? Donna Orem, “Transforming Our World Through the Lens of Gen Z,” Independent Ideas blog (Oct. 2017) Gen Z has a propensity to work around, or “hack,” systems. Today, three types of hacking are changing the marketplace: crowdfunding, 3D printing, and changing attitudes about intellectual property. Hacking is about breaking through barriers and connecting people, mobilizing communities, and driving outcomes that otherwise would not be possible. Thomas Koulopoulos and Dan Keldsen, The Gen Z Effect: The Six Forces Shaping the Future of Business(2014)

  34. References • Ryan Jenkins, “The Similarities Between Gen Z and Millennials—Are You Prepared?” HR Daily Advisor • Tim Ebner, “Will ‘Gen Z’Be a Generation of Joiners?” Associations Now • Penelope Trunk, “Generation Z Will Revolutionize Education” • Knowledge Works, The Future of Learning: Redefining Readiness From the Inside Out • Lee Rainie and Janna Anderson, “The Future of Jobs and Jobs Training,” Pew Research Center • Benjamin Herold, “The Extraordinary Education of an Elite, 13-Year-Old Problem-Solver,” Education Week • Donna Orem, “Transforming Our World Through the Lens of Gen Z,” Independent Ideas blog • Thomas Koulopoulos and Dan Keldsen, The Gen Z Effect: The Six Forces Shaping the Future of Business • The Center for Generational Kinetics, The State of Gen Z 2017 • Annie E. Casey Foundation, “Who Is Generation Z?” • Northeastern University, “Innovation Imperative: Meet Generation Z” • Alexandra Broennimann, “Generation Z” • Barnes and Noble College, Getting to Know Gen Z: Exploring Middle and High Schoolers’ Expectations • JWT Intelligence, Generation Z • Sieva Kozinsky, “How Gen Z Is Shaping the Change in Education,” Forbes • Rachel Arthur, “Generation Z: 10 Stats From SXSW You Need to Know,” Forbes • Jeremy Finch, “What Is Generation Z, and What Does It Want?” Fast Company

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