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5 SEO Mistakes

Learn how to avoid costly SEO mistakes such as bad title tags, lack of schema markup, duplicate content, poor internal linking, slow load times, and non-mobile-friendly websites. Improve your website's ranking and user experience to increase traffic and revenue.

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5 SEO Mistakes

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  1. 5 SEO Mistakes that are costing you millions. #travelseo

  2. #1 SEO Mistake: Bad Title Tags &Meta Descriptions

  3. Title Tags

  4. Meta Descriptions

  5. Why Do Title Tags & Meta Descriptions Matter? • Show up in browsers • Show up in search engine results pages • Show up on external websites (Facebook)

  6. Good Title Tags: Are under 55 characters in length Are written for humans (appealing to emotions) Have primary keyword in them Are specific to what the user wants to find

  7. Good Meta Descriptions: Are under 150 characters in length Are written to have buyers take action Have primary keyword in them (bolded in results) Are specific to what the user wants to find

  8. Good Example Bad Example

  9. #2 SEO Mistake: Lack of Schema & Microdata Markup

  10. What is Schema & Microdata Markup? There are literally 100s of different markup combinations.

  11. Why Schema Markup is Important: Eye-catching, outperforms higher ranking listings Quality results that help buyers make decisions Captures valuable virtual real estate (knowledge-graph) Up to 30% more clicks & better search rankings

  12. Schema Markup

  13. We ran a test, and 100 other users agreed.

  14. #3 SEO Mistake: DuplicateContent

  15. What is Duplicate Content? Duplicate Content can KILL any site’s SEO.

  16. Hilton Hotels

  17. g adventures

  18. #4 SEO Mistake: Poor Internal Linking

  19. What is Internal Linking? Pages can be invisible due to poor internal linking

  20. g adventures

  21. Google Trusts Great Internal Linking

  22. Why Internal Linking is Important: Allows users to discover relevant content Helps Google understand content relationships Improves your rankings by establishing context Fixing 404s alone can generate 10-20% traffic increases

  23. #5 SEO Mistake: Slow load time & Not having mobile friendly websites

  24. People & Google Hate Slow Websites 95% of users abandon shopping carts. This is the #1 reason.

  25. You Are Losing Millions with a Slow Website You can never have a fast enough web experience.

  26. Speed This Up

  27. Is Your Site Mobile Friendly?

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