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Chilled

Chilled. Why?. This is a good name because people come out on the weekends to “chill” with friends and the drinks are all pre-chilled so they are even cooler with ice. Location!. My bar/lounge is located on H arlem and Lake street

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Chilled

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  1. Chilled

  2. Why? • This is a good name because people come out on the weekends to “chill” with friends and the drinks are all pre-chilled so they are even cooler with ice.

  3. Location! • My bar/lounge is located on Harlem and Lake street • This is a good location because the average income of River Forest is $107,000 and Oak Park has an average of $82,000

  4. Location continued! • Lake is a primarily busy street, so is Harlem, so this makes the intersection a popularly driven area

  5. OUTSIDE

  6. TOP FLOOR (cheaper)

  7. BOTTOM FLOOR

  8. Target Market • Women and men ages (13-18) every other Friday 6:00-10:30pm • Women and men (21-30) • Middle-upper income • Ethnicity dose not matter

  9. Why? • This target market is the most likely to party and spend cash while doing it. • Also there is a high teenage population in oak park hence the teen nights

  10. Promotion • Facebook page • Web site • Big sign because we’re on a main street • Local business deals(we advertise them they advertise us for free)

  11. Ads. • http://www.bluelinemedia.com/train-rail-advertising • Train Interior Display (Horizontal Format): $50 - $100/unit/4 week period. • mall $750 - $2,500/unit/4 week period. • Billboard $300 - $750/unit/4 week period.

  12. Schedule/pricing • CLUB HOURS • Monday-Thursday:10pm-3am • Every other Friday: age(13-18) 6pm-10:30pm • Friday 9pm-3am • BAR OPEN ALL WEEK 12pm-8pm

  13. Pricing • Girls/Guys Sunday- Thursday:$15 reg. VIP:$30 • Guys:$25 Girls:$20 extra $15 VIP for Friday/Saturday • BAR OPEN EVERYDAY EXCEPT SUNDAY SPECIALS • First Friday girls get $5 off • First Saturday if guys bring 2+girls half off VIP access • Every other Friday TEEN night $15 reg. price $20 VIP

  14. Why • This pricing is so everything invested is eventually renewed to be reinvested in the business and the specials bring in even more business on busy nights

  15. Ticket

  16. Competition • Bar Louie • Wineberies

  17. Competition • Having two bars on the same street with cheaper pricing is hard but those bars only being bars and not clubs allows for much more of a rapport

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