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Life Fest Fall 2012

Sponsorship Opportunities for the “Rock For Your Life” Music Festival. Life Fest Fall 2012. Introduction and Overview.

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Life Fest Fall 2012

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  1. Sponsorship Opportunities for the “Rock For Your Life” Music Festival Life FestFall 2012

  2. Introduction and Overview • The Rock For Your Life Music Festival is an Oneonta based festival to fundraise for the fight against cancer and other diseases. All profits go to a charity of choice; this year the charity is the Susan G. Komen Foundation. • Oneonta has a rich music scene and the Rock to Cure group at Oneonta has raised funds with similar events in the past. Life Fest is attempting this on a bigger scale for bigger results. • Life Fest plans to be in the town, reaching the market of the local townspeople and students at both SUNY Oneonta and Hartwick, reaching out to over 10,000 people, and hoping to see at least 1500 for the event. • Sponsors of similar events in the past who would be likely to rejoin this effort include Oneonta Auxiliary Services, Tino’s Pizzeria, Ruffino’s Pizzeria, and Wal-Mart, Hannaford, and other local organizations. • Life Fest plans to launch this year with backing of groups with similar aspirations and experiences

  3. Testimonials • “As a group, we look to help with as many charitable donations as we can. We are looking forward to working with Life Fest to help make this event a success!” -Jane Smith, OAS Campus Relations Coordinator • “This is a great cause and I can’t wait to see what it will do! I’m excited to get behind this and help.” -Joe Ruffino, Owner of Ruffino’s Pizzeria

  4. Demographics • Life Fest: • 16-25 years old • Over 10,000 in area • Born in the innovative 90s and raised in the technology turn of the century • Charitably driven • Supporting new acts and startup groups

  5. Life Fest 2012 Samurai Pizza Cats Crisco Fist Our Own Reality Galleries Chester Lights on the Horizon

  6. Life Fest 2012 Dates September 15 Big Main Street Venue, Oneonta Tickets $20

  7. Life Fest 2012 Sponsorship Platforms Level 1 – Lifesaver Level 2 – Nurturer Level 3 – Helping Hand

  8. Life Fest: Lifesaver Sponsor • Exclusivity in category • Official Product designation • Prominent placement in print and signage • VIP tags will feature your logo • Prominent program Ads • Mention on Facebook Pages • Mention on Radio, TV and print spots • PA announcements • Main stage signage • Booth with representative for information • Prominent entrance signage • Official Certificate presented on main stage

  9. Life Fest: Nurturer Sponsor • Logo featured in selcect print and signage • Mentions on Facebook page • Mentions on TV, radio, and print spots • PA announcement • On stage recognition • On site signage • Program Ad • Stage skirt signs • Table with representative for information

  10. Life Fest: Helping Hand Sponsor • Logo on select print and signage • Mention on Facebook page • PA Announcement • On site signage • Info table available

  11. Life Fest: Marketing Internet Marketing • Facebook Page for information and updates • Facebook event for hype and reminders • Twitter account for further updates Traditional Media Marketing • College TV interviews • College radio interviews • Press releases and advertisement in print media • Posters in town and on both local campuses Word of Mouth • Plugging through clubs and classes directly to target market

  12. Contact • For sponsorship opportunities or further information, Contact • Drew Ladew at: • Life Fest • 123B Huntington Hall SUNY Oneonta Oneonta, NY 13820 drewladew@gmail.com (315) 558-3691

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