1 / 46

Developing a Strategic Communications Plan for Enhanced Security Awareness

Learn the systematic approach to creating and implementing a strategic communications plan to increase security awareness. Understand audience analysis, key messages, communication channels, and evaluating effectiveness.

amberwhite
Download Presentation

Developing a Strategic Communications Plan for Enhanced Security Awareness

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Engage! Creating a Meaningful Security Awareness Program Ben Woelk Rochester Institute of Technology Cherry Delaney Purdue University Powerpoint Templates

  2. Introductions • Speakers • Seminar Participants

  3. Seminar Overview Planning Integrating Formalized Training Implementation Workshop

  4. Marketing communications are foundational to increasing your department’s reach and energizing your fan base.

  5. Communications planning

  6. Why plan? • Systematic approach • Repeatable • Set and achieve goals • Be proactive • Be strategy driven, not event driven • Strategic plan drives marketing/communications plan

  7. Components of a Plan • Audience analysis • Key messages • Communications channels • Calendar of promotions • Develop relationships

  8. Audience Analysis • Who are your audiences? • How do they communicate now?

  9. Key Messages • What you’ll communicate • Value proposition • Vectors of differentiation • Why should they care about your community? • How you’ll communicate • Use credible sources • Keep your messages short and simple

  10. Communications Channels • What’s the best vehicle?

  11. When to Deliver the Message • Timing is important • Leverage opportunities • Reuse content • Calendar of promotions

  12. Key Relationships • Build relationships • Establish partnerships

  13. Implement the Plan • Get feedback • Follow calendar of communications, but don’t miss opportunities. • Develop processes

  14. Evaluate and Make Mid-Course Corrections • You will make mistakes • Don’t be afraid to make a change • Did it make a difference? • Ways to evaluate • Surveys • Analytics From austinevan

  15. Integrating Social Media: • Which channels and for what purposes • Facebook • Google+ • Twitter • Blogs • Social media plugins • ??

  16. Integrating Social Media Administrative requirements for using social media • Policies? • Branding? • Automation • Dashboards • HootSuite • Tweetdeck

  17. Facebook • Characteristics • Timeline • Need admin • How to get followers • Decisions • Page or Group? • Examples

  18. Twitter • Characteristics • Decisions • Examples

  19. Blog • Characteristics • Decisions • Examples

  20. Google+ • Characteristics • Decisions • Examples

  21. Other options • FourSquare • Pintrest? • Email

  22. Managing Social Media • Dashboards • Tweetdeck • HootSuite • “Auto-tweets”

  23. Integrating Formalized training

  24. Integrating Formalized Training • Analysis: Is the performance problem a training problem? • How will implementing training positively impact a business need or goal? • What must the learners be able to do in order to ensure the required change in performance?

  25. Basic Design Principles http://www.nwlink.com/~donclark/hrd/learning_environment_framework.html

  26. Assessment • Determine where is the gap in knowledge • What is the goal of the training • Who is the audience • What needs to be taught/learned • Who needs to be at the table discussing the training • Important to schedule the training time for employees • Audience analysis – what are the preferred learning styles of the students • How will instruction occur? Instructor led- where/when? Online tutorials – where will you host/manage/record?

  27. Course Objectives • What key things need to be taught? • Will there be pre-instructional activities? What are they? • How many sessions will you need to present the material? How will you chunk the material? • When will the training occur – daytime, nighttime, on their “own” time?

  28. Design Instruction • Instructor led • Tutorial – online style • Distance learning – combination of the above

  29. Instructional Material Development • If instructor led training – will you use PowerPoint, media, duct tape, computer cards? • If online? what tools to use - Captivate, InDesign, PowerPoint, YouTube? • Text materials - what is most important- make it concise, easy to read, clear to understand - think about how easy updating it will be, who will own the materials? • Will you need to use a subject matter expert to define content and evaluate structure of learning?

  30. Development • What activities will best bring about the required performance? • How do you engage the students? • What will transfer the learning best to the students in the most efficient manner?

  31. Implementation • It is best to pilot the training to make sure it flows, is clear and tested for effectiveness. See what works, what doesn’t. Make changes and test again. • Schedule the implementation with key stake holders – good training, bad timing, not so effective

  32. Evaluation • How will you evaluate the success of the training? • How do you test the transfer of knowledge as a result of training? • Test students or make them perform specific actions?

  33. Five Main Purposes of Evaluation • Feedback- linking learning outcomes to objectives – providing quality control • Control – consider organizational culture and most effective means to transfer information • Research – determine relationship between training and transfer of training to the job • Intervention- the results of the evaluation influence the context in which it is occurring • Power Games – manipulating evaluative data for organizational politics.

  34. Managing the Training • Who updates it, schedules it, registers folks or makes sure they completed training if online? • Do you have an Learning Management System? How will you integrate your training into it?

  35. Integrating Video • Topics – event driven, seasonally driven • Costs - $3000 - $4000 for professional product • Resources needed – iPhone has video, video cameras widely owned

  36. Integrating Video continued • Branding – keep the professional image of the university/department • Timeline – plan in advance • Creative control – micro manage or give creative license to artists

  37. Educause Video/Poster Winners

  38. Educause Video/Poster Winners

  39. Educause Video/Poster Winners

  40. Educause video winners http://www.youtube.com/watch?v=XrIPZi4fnRc&list=PLCD6AD23B84CAC75A&index=1&feature=plpp_video

  41. http://security.rit.edu/dsd/awareness.html

  42. http://www.purdue.edu/securepurdue/

  43. http://www.baylor.edu/its/index.php?id=39967

  44. Resources https://wiki.internet2.edu/confluence/display/itsg2/Cybersecurity+Awareness+Resource+Library https://wiki.internet2.edu/confluence/display/itsg2/Security+Awareness+Quick+Start+Guide https://wiki.internet2.edu/confluence/display/itsg2/Security+Awareness+Detailed+Instruction+Manual http://www.educause.edu/SecurityVideoContest Thank You!

  45. Resources continued • https://wiki.internet2.edu/confluence/display/itsg2/Model+IT+Security+Training+Materials • https://wiki.internet2.edu/confluence/display/itsg2/Organizing+Your+Campus+IT+Security+Website

More Related