CET4 Week 12

1. CET4 Week 12 Emma’s Class

2. Quiz Mid-term exam Reading Homework 1 2 3 4 Outline

3. Quiz • 听写：阅读-财经商业类文章-相关单词 • 来源： • 《60天》p141 高频词汇 • 《60天》p142-p144 文章内的词汇

4. 看英文写中文----财经商业类 • bargain • promotion strategy • boom • depression • market-oriented • consulting firm • market share • ad campaign • assembly line • fluctuate • survey sheet • enterprise • leasing fee • controversial issue • reduce the import • secure • consumption • tax revenues • frontline staff • chain stores

5. write from memory • It is evident that the causes of this phenomenon are diverse.II In the first place, some customers’emotional need is the root cause. These packages bring the sense of beauty, arouse people's enthusiasm to buy, and help companies to promote sale.II In the second place, it is these packages that enable shops to build up a foundation for advertising. As a matter of fact, industries in increasing numbers have come to realize the necessity of packaging for sale. • 显然，该现象原因是多方面的。II 首先，顾客的心理需求是本质原因。这些包装给顾客带来美感，激发他们购买的热情，帮助了商家提升销量。II 此外，也正是这些包装使商店能给商品做宣传广告。事实上，越来越多的产业明白包装对于销售的必要性。

6. keys

7. 财经商业类 • bargain • promotion strategy • boom • depression • market-oriented • consulting firm • market share • ad campaign • assembly line • fluctuate • 讨价还价 • 促销策略 • 快速增长 • 市场低迷 • 以市场为主导 • 咨询公司 • 市场份额 • 广告活动 • 装配线 • 波动

8. 财经商业类 • survey sheet • enterprise • leasing fee • controversial issue • reduce the import • secure • consumption • tax revenues • frontline staff • chain stores 调查问卷 企业 租赁费 有争议的事件 减少进口 保卫，保护 消费 税收收入 一线员工 连锁店

9. Reciting--中间段：原因分析 • It is evident that the causes of this phenomenon are diverse.II In the first place, some customers’emotional need is the root cause. These packages bring the sense of beauty, arouse people's enthusiasm to buy, and help companies to promote sale.II In the second place, it is these packages that enable shops to build up a foundation for advertising. As a matter of fact, industries in increasing numbers have come to realize the necessity of packaging for sale. • 显然，该现象原因是多方面的。II 首先，顾客的心理需求是本质原因。这些包装给顾客带来美感，激发他们购买的热情，帮助了商家提升销量。II 此外，也正是这些包装使商店能给商品做宣传广告。事实上，越来越多的产业明白包装对于销售的必要性。

10. Mid-term Exam

11. Translation

12. concept responsibility compete dominant poverty individual community virtual fantasy distinguish • 概念n • 责任n • 竞争v • 占优势的，统治的adj • 贫穷n. • 个人、个人的 • 社区n. • 虚拟的adj • 幻想n. • 分辨v

13. report to Mr. Fleagle for discipline • I 've always postponed it • a democratic society • animal-intelligence experiments and the controversy • there is a danger of exaggerating creative breakthroughs • friends and acquaintances • how important daily routine is • three decent job • I did not hesitate • allows no leisure for such luxuries

14. Reading Comprehension (Skimming and Scanning) (20%) • How Do You See Diversity? • 《60》P195

15. How Do You See Diversity? • Hire Advantage • Blinded by Gender • Year of the Know-It-All • A better Bottom Line

16. What bothered Tiffany during an interview with her candidate? • He just wouldn’t look her in the eye. • He was slow in answering her questions. • His resume didn’t provide the necessary information. • His answers to some of her questions were irrelevant .

17. 1. As a manager, Tiffany is responsible for interviewing applicants for some of the positions with her company .During one interview, she noticed that the candidate never made direct eye contact. She was puzzled and somewhat disappointed because she liked the individual otherwise. • 2. He had a perfect resume and gave good responses to her questions, but the fact that he never looked her in the eye said “untrustworthy,” so she decided to offer the job to her second choice.

18. 2. Tiffany’s misjudgment about the candidate stemmed from. • A) Racial stereotypes. • B) Invalid personal bias • C) Cultural ignorance D) Emphasis on physical appearance

19. misjudment • 3.“It wasn’t until I attended a diversity workshop that I realized the person we passed over was the perfect person,” Tiffany confesses. What she hadn’t known at the time of the interview was that the candidate’s “different” behavior was simply a cultural misunderstanding . He was an Asian-American raised in a household where respect for those in authority was shown by averting(避开) your eyes.

20. 3. What is becoming essential in the course of economic globalization according to the author? • A) Hiring qualified technical and management personnel. • B) Increasing understanding of people of other cultures. • C) Constantly updating knowledge and equipment. • D) Expanding domestic and international markets.

21. 5.Many of us have had similar encounters with behaviors we perceive as different. As the world becomes smaller and our workplaces more diverse, it is becoming essential to expand our under-standing of others and to reexamine some of our false assumptions .

22. 4. What kind of organization is Mindsets LLC? • A) A real estate agency. • B) A personnel training company. • C) A cultural exchange organization. • D) A hi-tech company

23. Hire Advantage • 1.At a time when hiring qualified people is becoming more difficult ,employers who can eliminate invalid biases(偏爱) from the process have a distinct advantage .My company, Mindsets LLC ,helps organizations and individuals see their own blind spots . A real estate recruiter we worked with illustrates the positive difference such training can make . • 2 “During my Mindsets coaching session ,I was taught how to recruit a diversified workforce. I recruited people from different cultures and skill sets .The agents were able to utilize their full potential and experiences to build up the company .When the real estate market began to change, it was because we had a diverse agent pool that we were able to stay in the real estate market much longer than others in the same profession.” • 是company，不可能是cultural organization • 没有提到hi-tech company

24. 5. After one of the workshops ,account executive Dale realized that . • A) He had hired the wrong person. • B) He could have done more for his company. • C) He had not managed his workforce well. • D) He must get rid of his gender bias.

25. Blinded by Gender • 1. Dale is an account executive who attended one of my workshops on supervising a diverse workforce . “Through one of the sessions ,I discovered my personal bias ,” he recalls . “I learned I had not been looking at a person as a whole person , and being open to differences .” In his case , the blindness was not about culture but rather gender. • 2. “I had a management position open in my department ;and the two finalists were a man and a woman . Had I not attended this workshop , I would have automatically assumed the man was the best candidate because the position required quite a bit of extensive travel . My reasoning would have been that even though both candidates were great and could have been successful in the position , I assumed the woman would have wanted to be home with her children and not travel .”Dale’s assumptions are another example of the well-intentioned but incorrect thinking that limits an organization’s ability to tap into the full potential of a diverse workforce .

26. 跟上一题归属于同一个小标题的查找范围 • 6. What did Dale think of Mindsets LLC’s workshop? • A) It was well-intentioned but poorly conducted. • B) It tapped into the executives’ full potential. • C) It helped him make fair decisions. • D) It met participants’ diverse needs.

27. 3. “I learned from the class that instead of imposing my gender biases into the situation , I needed to present the full range of duties, responsibilities and expectations to all candidates and allow them to make an informed decision .” Dale credits the workshop , “because it helped me make decisions based on fairness .”

28. 7. How did Doug, a supervisor, respond to a Chinese-American employee’s request for leave? • He told him to get the dates right. • He demanded an explanation. • He flatly turned it down • He readily approved it.

29. Year of the Know-It-All • 1. Doug is another supervisor who attended one of my workshops .He recalls a major lesson learned from his own employee. • 2. “One of my most embarrassing moments was when I had a Chinese-American employee put in a request to take time off to celebrate Chinese New Year . In my ignorance , I assumed he had his dates wrong , as the first of January had just passed . When I advised him of this , I gave him a long talking-to about turning in requests early with the proper dates .

30. 8. Doug feltwhen he realized that his assumption was wrong. • 3.“He patiently waited , then when I was done , he said he would like Chinese New Year did not begin January first , and that Chinese New Year ,which is tied to the lunar cycle ,is one of the most celebrated holidays on the Chinese calendar . Needless to say , I felt very embarrassed in assuming he had his dates mixed up . But I learned a great deal about assumptions , and that the timing of holidays varies considerably from culture to culture .

31. A better bottom line • 9. After attending Mindsets’ workshops, the participants came to know the importance ofto their business. • 1. An open mind about diversity not only improves organizations internally , it is profitable as well . These comments from a customer service representative show how an inclusive attitude can improve sales .”Most of my customers speak English as a second language . One of the best things my company has done is to contract with a language service that offers translations over the phone . It wasn’t until my boss received Mindsets’ training that she was able to understand how important inclusivenesswas to customer service . As result , our customer base has increased .”

32. 10. When we view people as individuals and get rid of stereotypes , we can achieve diversity and benefit from the between us. • Once we start to see people as individuals . and discard the stereotypes , we can move positively toward inclusiveness for everyone . Diversity is about coming together and taking advantage of our differences and similarities . It is about building better communities and organizations that enhance us as individuals and reinforce our shared humanity .

33. Vocabulary

34. As a manager, Tiffany is responsible for interviewing applicants for some of the positions with her company .During one interview, she noticed that the candidate never made direct eye contact. She was puzzled and somewhat disappointed because she liked the individual otherwise. • He had a perfect resume and gave good responses to her questions, but the fact that he never looked her in the eye said “untrustworthy,” so she decided to offer the job to her second choice. • “It wasn’t until I attended a diversity workshop that I realized the person we passed over was the perfect person,” Tiffany confesses. What she hadn’t known at the time of the interview was that the candidate’s “different” behavior was simply a cultural misunderstanding . He was an Asian-American raised in a household where respect for those in authority was shown by averting(避开) your eyes.

35. “I was just thrown off by the lack of ye contact; not realizing it was cultural,” Tiffany says. “I missed out ,but will not miss that opportunity again.” • Many of us have had similar encounters with behaviors we perceive as different. As the world becomes smaller and our workplaces more diverse, it is becoming essential to expand our under-standing of others and to reexamine some of our false assumptions .

36. Hire Advantage • At a time when hiring qualified people is becoming more difficult ,employers who can eliminate invalid biases(偏爱) from the process have a distinct advantage .My company, Mindsets LLC ,helps organizations and individuals see their own blind spots . A real estate recruiter we worked with illustrates the positive difference such training can make . • “During my Mindsets coaching session ,I was taught how to recruit a diversified workforce. I recruited people from different cultures and skill sets .The agents were able to utilize their full potential and experiences to build up the company .When the real estate market began to change, it was because we had a diverse agent pool that we were able to stay in the real estate market much longer than others in the same profession.”

37. Blinded by Gender • Dale is an account executive who attended one of my workshops on supervising a diverse workforce . “Through one of the sessions ,I discovered my personal bias ,” he recalls . “I learned I had not been looking at a person as a whole person , and being open to differences .” In his case , the blindness was not about culture but rather gender . • “I had a management position open in my department ;and the two finalists were a man and a woman . Had I not attended this workshop , I would have automatically assumed the man was the best candidate because the position required quite a bit of extensive travel .

38. My reasoning would have been that even though both candidates were great and could have been successful in the position , I assumed the woman would have wanted to be home with her children and not travel .”Dale’s assumptions are another example of the well-intentioned but incorrect thinking that limits an organization’s ability to tap into the full potential of a diverse workforce . • “I learned from the class that instead of imposing my gender biases into the situation , I needed to present the full range of duties, responsibilities and expectations to all candidates and allow them to make an informed decision .” Dale credits the workshop , “because it helped me make decisions based on fairness .”

39. Year of the Know-It-All • Doug is another supervisor who attended one of my workshops .He recalls a major lesson learned from his own employee. • “One of my most embarrassing moments was when I had a Chinese-American employee put in a request to take time off to celebrate Chinese New Year . In my ignorance , I assumed he had his dates wrong , as the first of January had just passed . When I advised him of this , I gave him a long talking-to about turning in requests early with the proper dates .

40. “He patiently waited , then when I was done , he said he would like Chinese New Year did not begin January first , and that Chinese New Year ,which is tied to the lunar cycle ,is one of the most celebrated holidays on the Chinese calendar . Needless to say , I felt very embarrassed in assuming he had his dates mixed up . But I learned a great deal about assumptions , and that the timing of holidays varies considerably from culture to culture . • “Attending the diversity workshop helped me realize how much I could learn by simply asking questions and creating dialogues with my employees , rather than making assumptions and trying to be a know-it-all ,” Doug admits . “The biggest thing I took away from the workshop is learning how to be more ‘inclusive’ to differences.”

41. A better Bottom Line • An open mind about diversity not only improves organizations internally , it is profitable as well . These comments from a customer service representative show how an inclusive attitude can improve sales .”Most of my customers speak English as a second language . One of the best things my company has done is to contract with a language service that offers translations over the phone . It wasn’t until my boss received Mindsets’ training that she was able to understand how important inclusiveness was to customer service . As result , our customer base has increased .”

42. Once we start to see people as individuals . and discard the stereotypes , we can move positively toward inclusiveness for everyone . Diversity is about coming together and taking advantage of our differences and similarities . It is about building better communities and organizations that enhance us as individuals and reinforce our shared humanity . • When we begin to question our assumptions and challenge what we think we have learned from our past , from the media, peers , family , friends , etc , we begin to realize that some of our conclusions are flawed(有缺陷的) or contrary to our fundamental values . We need to train our-selves to think differently , shift our mindsets and realize that diversity opens doors for all of us ,creating opportunities in organizations and communities that benefit everyone .

43. Reading comprehension (Reading in depth) Section B (30%) • 《60》P145 • If you want to teach your children how to say sorry, you must be good at saying it yourself, especially to your own children. But how you say it can be quite tricky. • 《60》P150 • “Humans should not try to avoid stress any more than they would shun food, love or exercise.” Said Dr. Hans Selye

44. Reading comprehension (Reading in depth) Section A (10%) • 《60》P155 • It came as something of a surprise when Diana, Princess of Wales, made a trip….

45. 选词填空 • Suggestions • 1. 先做完两篇仔细阅读再看选词填空 • 2.选词填空尽量不要超过 7 mins

46. 解题步骤 将15个单词按词性归类 根据上下文，在相应词类中找出合适的词 阅读文章，弄清楚空格中所需单词的词性 阅读<60>p178-179

47. Step 1:词性归类 adj. n. v. adv.

48. Step 1:词性归类 v v n n v n adj v adj adv v/n v/n v n n • assuming • brushing • campus • campaign • declared • destruction • difficult • emerged • excellent • immediately • offers • press • regarding • statistics • victim

49. Step 1:弄清楚空格中所需单词的词性 It came as something of a surprise when Diana, Princess of Wales, made a trip co Angola in 1997, to support the Red Cross's 11 for a total ban on all anti-personnel landmines. Within hours of arriving in Angola, television screens around the world were filled with images of her comforting 12 injured in explosions caused by landmines. "I knew the 13 ," she said. "But putting a face to those figures brought the reality home to me; like when I met Sandra, a 13- year-old girl who had lost her leg, and people like her." v v n n v n adj v adj adv v/n v/n v n n • assuming • brushing • campus • campaign • declared • destruction • difficult • emerged • excellent • immediately • offers • press • regarding • statistics • victim n n n

50. But, back in London, her views were not shared by some members of the British government, which refused to support a ban on these weapons. Angry politicians launched an attack on the Princess in the 14 . They described her as "very ill-informed" and a "loose cannon.” The Princess responded by 15 aside the criticisms: "This is a distraction we do not need. All I'm trying to do is help." v v n n v n adj v adj adv v/n v/n v n n • assuming • brushing • campus • campaign • declared • destruction • difficult • emerged • excellent • immediately • offers • press • regarding • statistics • victim n v-ing