FAIRTRADE FORTNIGHT 2006

1. FAIRTRADE FORTNIGHT 2006

2. The FAIRTRADE Mark The FAIRTRADE Mark is the only independent consumer guarantee of a fair deal for producers in the developing world. Five million people – farmers, workers and their families – now benefit from Fairtrade.

3. Why Fairtrade? • The FAIRTRADE Mark guarantees: • Farmers receive a fair and stable price for their products • Producers have the opportunity to improve their lives through a social premium • Greater respect for the environment • Small farmers have a stronger position in world markets • and, • A closer link between shoppers and producers

4. Knowing the FAIRTRADE Mark

5. Fruits & Juices Confectionery & Snacks Hot Beverages Fairtrade Sales 1999-2004 2004: 51% Increase from 2003

6. Over 1,300 Fairtrade products!

7. Fairtrade guarantees…A Fair and Stable Price ‘Without our co-operative and selling to the Fairtrade market, our life would have been terrible. Fairtrade gives us hope and courage, we are able to earn a higher wage and better provide for our families.’ Matthew Matoli, Coffee Farmer, KNCU, Tanzania

8. Fairtrade guarantees…A Social Premium ‘I am a member of the Joint Body which decides how to use the Fairtrade Premium. We have used it to help get electricity for all workers houses – my children can now study at night. Loans allow workers to start small businesses such as rearing cattle for their milk and growing vegetables to sell to local traders.’ Muthusamy Sivapackiam, Tea Plucker Stockholm Estate, Sri Lanka

9. Fairtrade guarantees…Greater Respect for the Environment ‘Now that we farm with natural pesticides and fertilisers the soil quality has improved. The soil repays us by giving us a greater yield from our land.’ Jethanda Patel, Cotton Farmer,India

10. Fairtrade guarantees…A Stronger Position in World Markets ‘Fairtrade has been the saviour of the farmers in Dominica – of agriculture and the whole economy. With Fairtrade, small farmers have been transformed from marginalised farmers into businessmen.’ Amos Wiltshire, Banana farmer, Dominica

11. Fairtrade guarantees…A Closer Link “I want to be sure that farmers get a fair price and benefit directly from my purchase…I know how important Fairtrade is to small producers. With more shops stocking more great quality products carrying the FAIRTRADE Mark, it’s a win-win situation…” Adjoa Andoh, Actress Cocoa growers from Ghana with the Mayor of Lewisham – a Fairtrade campaigner

12. From Breakfast to Bedtime • Make Fairtrade Your Habit throughout the day. • Find out more! • Pass on your Fairtrade Habit

13. Pass on the Fairtrade Habit! • Tell your friends • Hold an event • Join a Fairtrade group • Join in Trade Justice Movement events & campaigns

14. Fairtrade banana case studies Luis is a quality checker for the El Guabo banana co-operative in Ecuador.

15. Fairtrade banana case studies Denise is a banana farmer from St Vincent in the Windward Islands.

16. Fairtrade banana case studies Renson is a banana farmer from El Guabo, Ecuador.

17. Fairtrade banana case studies Concepción is a banana farmer from the Dominican Republic.

18. Fairtrade banana case studies Manuel is a banana farmer from El Guabo in Ecuador.

19. Fairtrade banana case studies Ana and José are banana farmers in El Guabo, Ecuador.

20. Fairtrade banana case studies Nioka is a banana farmer from the Windward Islands.

21. Fairtrade banana case studies Regina is a banana farmer from the Windward Islands.