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Roger Warren

Roger Warren. President, PGA of America. Play Golf America. 2006 Executive Summary. Redesigned web site to enhance customer experience and streamline host facility experience Expanded Play Golf America Days to 49 events in 39 PGA Sections

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Roger Warren

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  1. Roger Warren President, PGA of America

  2. Play Golf America

  3. 2006 Executive Summary • Redesigned web site to enhance customer experience and streamline host facility experience • Expanded Play Golf America Days to 49 events in 39 PGA Sections • Expanded annual Play Golf America National Promotions • Public Relations and Advertising helped generate 1.5 billion media impressions valued at $17 million • Record participation at nearly every level

  4. playgolfamerica.com • New site launched April • Focus groups used to help with new design • Site features calendar of events, expanded services & information

  5. Playgolfamerica.com Unique Visitors • 482,676 unique visitors through September 2006 • Up 63% over same period in 2005 • Already exceeded traffic for all of 2005 • Nearly 1 Million page views in 2006

  6. Playgolfamerica.com Facility Utilization

  7. Play Golf AmericaNational Promotions

  8. National Promotions – Consumer Profile

  9. National Promotions – Business Generator Based on facilities offering the service

  10. Play Golf America Media Placements

  11. Post Program Participant Profile Play Golf America continues to drive retention, participation and spending

  12. Play Golf America Group Instruction Participants 68% increase in the number of golfers participating in Play Golf America group instruction programs

  13. Play Golf America League/Outing Participants • 5.2 million Play Golf America League/Outing participants • 7% increase over 2005

  14. PGA of America/PGA Professional Commitment • Continue to promote and expand Play Golf America programs with implementation driven by individual PGA Professionals • Collaborate with allied associations to increase success of Play Golf America programs • Maximize Play Golf America to grow the game and business • Challenge industry to actively support and become involved with Play Golf America

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