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Roger Warren

Roger Warren. President, PGA of America. Executive Summary. PGA PerformanceTrak produced significant growth in industry rounds played reporting Metrics allow operators to measure local performance and results from various initiatives - e.g. Play Golf America

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Roger Warren

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  1. Roger Warren President, PGA of America

  2. Executive Summary • PGA PerformanceTrak produced significant growth in industry rounds played reporting • Metrics allow operators to measure local performance and results from various initiatives - e.g. Play Golf America • YTD rounds played results ahead of 2005 • Resources provide PGA Professionals and their employers with leading business information • Better information delivers better planning and performance which benefits us all

  3. Industry Benefits • Increased participation = improved data • Availability of performance metrics for analysis by financial institutions enables them to make informed decisions • Proven ability to collaborate • Introduced new performance metrics • Significant PGA Professional support and Association resources

  4. Data Collection & Reporting Rounds Played and Key Performance Indicators Comparative Market Reporting Models Golf CourseFinancial Model Annual Surveys PGA Operations Survey PGA Compensation Survey Data Supporting Economic Impact Studies PGA PerformanceTrak Assets

  5. Monthly Rounds Played Participation • PGA is single largest contributor representing approximately 50% of Golf Datatech and more than 60% of NGF monthly rounds data. • 3,800 unique facilities participating in one or more months since program inception • Providing reports by PGA Section, state, 60 local markets and facility type

  6. Unique Rounds Played Metrics

  7. Key Performance Indicators • Collect and report monthly revenue metrics including: • Golf Fee Revenue • Merchandise Revenue • Food & Beverage Revenue • Total Facility Revenue

  8. Goals and Accomplishments • Significantly increase participation from PGA facilities and boost industry database: Accomplished • Create systems and online reporting for “micro-market” analysis and benchmarking: Accomplished • Report distribution to PGA Professionals and the industry to better support facility operations and performance monitoring: Accomplished

  9. Initiatives to Grow Participation • MSR Hours as of September 2006 • Creation of MISC Call Center Specialists • Expanded local market reporting (60 markets) • Enlist support through PGA local markets leaders • Continued PGA Education tie-in • Electronic data collection interface through software vendors • Opportunity to combine efforts with allieds

  10. 2006 Highlights • Continuous increase in facility participation • Substantial PGA Professional support • Expanded metrics being reported to the industry • Monthly and annual operations results key for state and national economic impact reporting • Continue to strengthen alliances between PGA and allieds for improved data and reporting

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