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Creating a Flyer/Brochure

Creating a Flyer/Brochure. Dawn Squires. How do I create a flyer/brochure?. Determine purpose Gain votes Publicize event Sell product, etc. Analyze Audience Where are they employed Educational background Possible questions. How do I create a flyer /brochure ?. Gather Content

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Creating a Flyer/Brochure

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  1. Creating a Flyer/Brochure Dawn Squires

  2. How do I create a flyer/brochure? • Determine purpose • Gain votes • Publicize event • Sell product, etc. • Analyze Audience • Where are they employed • Educational background • Possible questions

  3. How do I create a flyer/brochure? • Gather Content • Content in a spreadsheet? database? • View web sites, pamphlets, magazines, articles, etc., to see others’ approach to topic. • Personal interviews

  4. How do I create a flyer/brochure? • Determine Content to Use • List 3-4 major ideas you want the audience to remember after viewing the project. • Begin with the end in mind . . . • Consider how project will be presented • Colored paper? Transparencies? PowerPoint? With a Projector? Poor lighting? • Can an image emphasize a concept best? • Plan order information is presented to audience. • People usually remember the 1st and last pieces of information best • Put most important information at the beginning & end/top & bottom

  5. How do I create a flyer/brochure? • Planning the project helps ensure a successful project!

  6. Your task . . . • Partner with another student. • Each of you practice reciting the 5 steps in planning a project.

  7. General Flyer/brochureGuidelines • Text – Follow the “less is better” principle. Use as few words as possible. • Text Format – Consider size, shape, color, and position on the page. • Appropriate images – • Should be eye-catching • Should convey message of flyer • Should grab attention • Should draw people to read the flyer • Does it need a border? • Nice border may help draw attention. • Be careful not to clutter flyer with background.

  8. Parts of Flyer/brochure • Headline • First line of text on flyer • Conveys product/service being offered • Body copy • Text between headline and signature line • Highlights key points of message • Use as few words as possible • Should be easy to read • Emphasize positive • Must be reasonable, honest & believable • Signature line • Last line of text • Contains contact information or the rallying call

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