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Journalism 285 Mondays and Wednesdays 8:10 a.m. - 11 a.m., Room 26-207

Journalism 285 Mondays and Wednesdays 8:10 a.m. - 11 a.m., Room 26-207. Course Info: http://cpj285.wordpress.com Dave Schermer Lecturer. Quiz. 4 multiple choice questions based on readings and past classes You can take it between 8:10 and 8:15 a.m.

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Journalism 285 Mondays and Wednesdays 8:10 a.m. - 11 a.m., Room 26-207

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  1. Journalism 285Mondays and Wednesdays 8:10 a.m. - 11 a.m., Room 26-207 Course Info: http://cpj285.wordpress.com Dave Schermer Lecturer

  2. Quiz • 4 multiple choice questions based on readings and past classes • You can take it between 8:10 and 8:15 a.m. • To begin, log in to Blackboard, click “Assignments,” then click on the quiz.

  3. Nancy Chen KSBY-TV Multimedia Journalist

  4. Personal Branding

  5. What is Personal Branding? • Identifying the value you offer • Promoting yourself • Building up your reputation • Creating a following • Controlling your online image

  6. Criticism Gene Weingarten Washington Post Columnist “The best way to build a brand is to take a three-foot length of malleable iron and get one end red-hot. Then, apply it vigorously to the buttocks of the instructor who gave you this question. You want a nice, meaty sizzle.” (reaction)

  7. Why Brand Yourself? • No one else can do it better • Land a job • Keep your job • Get a better job • Connect with your audience to build tips, sources, support

  8. A good personal brand is: • Authentic (fake brand will hurt you) • Honest • Substantive • Valuable • Exceptional (be the best in your area) ALL ARE QUALITIES OF GOOD JOURNALISM

  9. Defining your brandQUESTIONS TO ASK • What do you feel is special about you? • What do others tell you is special about you? • What are you passionate about? • What value do you offer? • What sets you apart from the crowd?

  10. Examples • Investigative • Problem solving • Hyperlocal (Amy Wood) • Specialize in a topic (Andy Carvin) • Humor/personality

  11. How to build your brand • CREATE GREAT CONTENT • Blog (title should include your name) • Buy a domain name(example) • Facebook, Twitter, LinkedIn (use your real name) • Create profiles; include photo of yourself • Participate in comment sections • Online resume and portfolio(WordPress, About.me) • “Own” Google results for your name (try it)

  12. Lab Exercise

  13. Homework Come up with 3 questions about social media and blogging for Wednesday’s guest: Eileen Calandro MomCentral.com

  14. Reminders • Blog Post 7 (final post), due Wednesday, 11/21 • Project 4: Multimedia Video, due 11/30

  15. Lab Exercise Write brief responses to the below questions and email me your answers. • What do you feel is special about you? • What do others tell you is special about you? • What are you passionate about? • What value do you offer? • What sets you apart from the crowd?

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