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Thursday, february 21. We are creating solutions that should fit in to the story of people ’ s lives. Create an image Put the listener there Build interest Make it real. A story can…. [Ira Glass clip]. 4 methods for story construction. Storyspine Elements of story A-C-E
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We are creating solutions that should fit in to the story of people’s lives.
Create an image Put the listener there Build interest Make it real A story can…
4 methods for story construction • Storyspine • Elements of story • A-C-E • Stand & Deliver
A story is a character-driven dramatic narrative. event conflict action
A story is a character-driven dramatic narrative, and can be used to share your design process. POV/solution insight event conflict need action
Stand & Deliver RAMP Let the audience know how your content is important to them. What is the hook that draws them in?
Stand & Deliver RAMP Let the audience know how your content is important to them. What is the hook that draws them in? EXAMPLE It was 4am when I first met Kamla Devy, and all I could hear where footsteps.
Stand & Deliver THE 3 POINTS & FEELING Illustrate 3 things that you want the audience to know, motivated by how you want them to feel.
Stand & Deliver THE 3 POINTS & FEELING Illustrate 3 things that you want the audience to know, motivated by how you want them to feel. EXAMPLE Explain the scene I observed: I watched as Kamla started a fire to prepare chai for me, while her children read beside her. Until then, I had thought of light as merely a basic need. For Kamla, light was about dignity and her children’s future.
Stand & Deliver DESSERT A meaningful story or fact that the audience will remember.
Stand & Deliver DESSERT A meaningful story or fact that the audience will remember. EXAMPLE Kamla breathed life into the product that has now impacted millions of lives.
Storytelling for Design Review 2 5 MINUTES Minute 1: Tell us a compelling user-centered micro-story Minutes 2-4: Tell us the story of your process, including key insights from synthesis, and evidence of testing multiple prototypes Minute 5: Paint a picture of what’s next featuring your chosen solution concept
Stand & Deliver FOR DR2: Compelling user-centered micro-story (1) RAMP TITLE. What is it about, in 3-4 words? Finding life in darkness
Stand & Deliver DETAILS. What are the details you want to convey in order for us to remember the title? • Kamla doing chores in the dark • Kamla walking barefoot in the cow dung • Kamla caring for her children and for me • Creating the cooking fire • Image of us around the cooking fire drinking chai • Seeing the children reading by their mom • What light meant to the family…opportunity and future • I worried about, was it bright enough?
Stand & Deliver VOCABULARY. Brainstorm words that convey the essence of the details. • Illuminate • Inspire • Warmth • Family • Together • Cared for • Nurture • Future • Aspire • beyond
Stand & Deliver What is it about? Why does it matter?
Stand & Deliver FOR DR2: Process story revealing the insights (2) THE 3 POINTS & FEELING What is it about? Why does it matter?
Prepare for Design Review 2! • HOMEWORK