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Managing Director James Freeman shares his people-centric approach and the success of Fairer Fares campaign, with increased passengers and satisfaction in Bristol. Overcoming internal challenges, expanding the fleet, and training new employees are key to the company's growth. The future looks promising with continuous improvement efforts.
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James Freeman Managing Director First West of England
My approach: back to basics • It’s a people business • It’s about the detail • It can work when all work together • It’s about making buses do what people want • Working from inside out… • Attitudes are key • It takes time!
Fairer Fares the Bristoloutcome • 17.6% increase in fare paying passengers, equates to 68,112 extra people using buses each week • Passenger satisfaction with the value for money offered by bus travel has also improved
9% increase in fare paying passengers is the result of the Fairer Fares campaign
Internal challenges for us • Our own growth – its effect on boarding times, journey times and customer satisfaction • Capacity of buses • Driver recruitment
Internal challenges for us • Our own growth – its effect on boarding times, journey times and customer satisfaction • Capacity of buses • Driver recruitment
Our Training School • 358 Trainees since Jan 2014 (licence & non-licence holders) • 179 first time passes • 374 tests in total • 115,000 training miles completed