4 to do’s of mailing lists broker

1. 4 “To-Do”s of mailing lists So you are planning to purchase lists from select mailing list brokers to use as part of your direct marketing campaign – that’s great! But before you jump the gun and start spamming everyone on the list, you may want to review some of the tips posted below that can ensure that you get your money’s worth from any list you purchase. The first thing that you need to do is to check out the mailing list broker and find out if they are the real deal. Once you have done that, you can check out all these tips, which should help you optimize and tweak your mailing campaign so that it is effective. ●Use targeted lists: When purchasing lists, the first thing that you need to do is to purchase targeted mailing lists. There’s no point in marketing a product that is meant for a 19-year-old to a Baby Boomer. You can ask the list broker to specify what criteria they use to supply you with targeted lists; this data can be categorized by gender, age, ethnicity, and much more. ●Look for guarantees: When using a list broker, the first thing that you need to check for is to see if they offer any guaranteed rate of response on the list they provide. It is also a good idea to find out if they offer any refunds for low or negligible responses to the mail you send out, and what you can do to optimize your marketing campaign. A legit broker will even provide you with an actual expected return rate. ●Do tests: Direct marketing campaign is not for everyone; mailing lists are not meant for spamming, but are there to help you connect with viable leads, people who may be interested in your products and services. This is why it

2. makes sense to purchase recommended lists from brokers, since the list provider would have vetted the list already. Either way, now that you have purchased the list, you need to run a small A/B test to see which mail is much more effective to help you optimize your campaign better. ●The 40-40-20 rule: Most studies have indicated that a mailing list works better when it follows the 40-40-20 rule; the success of most direct mail campaigns depends on the campaign itself to 40%, on the list which accounts for another 40% and finally on the mail itself. You need to keep this in mind as you set out to purchase mailing lists from select vendors. With these tips, you should be able to improve your direct mailing campaign, and in the process, get a better conversion rate. Remember that spamming is a federal crime, so use the list to market key products and services that you think the end user would be interested in.