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Making a difference … Involving the RCC movement

Making a difference … Involving the RCC movement. David Wood Regional Development Officer Contact: 01473 242500 david.wood@RuralActionEast.org.uk. Rural Action East. Vision is to be

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Making a difference … Involving the RCC movement

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  1. Making a difference …Involving the RCC movement David Wood Regional Development Officer Contact: 01473 242500 david.wood@RuralActionEast.org.uk

  2. Rural Action East Vision is to be “the leading voice for rural community development in the Eastern Region;the catalyst for building and sustaining a thriving rural community, where people can live and work in a quality environment” the regional voice for the rural community

  3. Our Aspiration • Clear, precise and relevant message • Well founded message • Constructive & practical solutions • Respected & valued • Professional & good value • Communicate our services & successes • Market our capabilities the regional voice for the rural community

  4. RCC Attributes • Advocacy • To government & local authorities • To clients (funders) • To peers (COVER, CVS, etc); • To customers / communities • Accessible to communities • Engaged with communities • Extensive network • Provision of training • Collect & report output & outcome the regional voice for the rural community

  5. Challenges • Breadth of work • Adequate skills; Adequate resources • Remoteness • Out-reach required • Fewer, dispersed customers • Higher unit cost • Number of local authorities • Churn of people; interpretation of rules the regional voice for the rural community

  6. Last year’s “Opportunities” • Awareness & understanding • New name, new logo, consistent brand • Meetings/briefings • Key Issues process • Regional committee membership • Proactive • Policy Themes & Board Ownership • Policy statements – too few the regional voice for the rural community

  7. “Opportunities” #2 • Long term strategy • Three year corporate plan • Strategic Aims To • Policy contribution • Rural communities’ representation • Regional partner • Regionalisation of RCC • Funding • Strategic Objectives • Advocacy; Marketing; Projects; Networks; Organisation the regional voice for the rural community

  8. “Opportunities” #3 • RCC co-operation & joint working • Policies • Staff networks – enhanced role • Long term funding • Extension to MTI project • Contract bids – must try harder • Improved communications • Board member reports • Recent web site launch: www.RuralActionEast.org.uk the regional voice for the rural community

  9. This Year’s Challenges • Refine & reinforce regional relationships • Policy & action – 6 off / seminars • Improved marketing – data collection / reporting • Improved communications – web site / meetings • Improved marketing of MTI expertise • Improved staff networking • Review business model – regional/county the regional voice for the rural community

  10. Consultant or Partner? • Consulted and informed Or • Involved in and contributing to policy definition? • Fund chasing & agent role? Or • Involved & empowered service delivery the regional voice for the rural community

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