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Media Kit February 2010

TAXI NETWORK. Media Kit February 2010. Dublin. London. Warsaw. Russia. Toronto. Paris. Italy. Sacramento. Turkey. Beijing. New York. China. Atlanta. Dallas. Spain. San Jose. Savannah. Clearwater. Hong Kong. Miami. Taipei. India. Honolulu. Manila. Mexico City. Bangalore.

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Media Kit February 2010

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  1. TAXI NETWORK Media Kit February 2010

  2. Dublin London Warsaw Russia Toronto Paris Italy Sacramento Turkey Beijing New York China Atlanta Dallas Spain San Jose Savannah Clearwater Hong Kong Miami Taipei India Honolulu Manila Mexico City Bangalore Singapore Sao Paolo Australia Buenos Aires FIRST, WHO ARE WE? WIRELESS IP CONTACTLESS MEDIA SOLUTIONS UNATTENDED The technology and digital payment solutions provider with networks worldwide. VeriFone is now a leader in networks of Taxi media & digital captive media environments with VeriFone Media Solutions

  3. WE ARE CONNECTED TO MORE THAN YOU THINK No other company in the payment industryhas more connections worldwide • 50% market share of installed payment systems • 149 of the top 250 U.S. retail chains use VeriFone • Touches virtually all elements of the Value Chain • Extensive partner network worldwide; employees in over 40 countries Card Brands Gas Stations Taxis/Transportation Restaurants & Hospitality Major Retailers Macy’s, Whole Foods, Walmart Processing/ Security Global Industry Leaders POS Systems VIP’s

  4. Overview & Benefits VERIFONE TAXI MEDIA

  5. 1.5 Billion Daily Impressions Across 23 Markets OVERVIEW VeriFone Media Solutions is the premier taxi media platform that delivers quality impressions in hard-to-reach and extended dwell “cab”tive environments • Traditional and cutting edge Digital Taxi Media in 23 major markets • 25,000+ taxis across 23 markets • Dense penetration in major pedestrian cities and continuing to expand

  6. TAXI MEDIA DELIVERS RESULTS • National Platform • 20,000 Tops Nationwide with Local Market Knowledge • 15 of the top 20 DMAs • Branding Power • “The Frequency Medium” • Downtown Domination of Major Cities • Taxis go where the people are • Digital Technology • Taxi Entertainment Network (TEN) • Innovative Products and Programs • Buzz-worthy and high impact

  7. EFFECTIVENESS • Follow daily traffic and population flow patterns • Iconic, unavoidable medium • Target highly desirable entertainment, shopping, and financial districts • Impactful, top of mind awareness • Visible 24 hours per day • Close proximity to point of purchase • The best of billboards and buses – mobility and illumination • the only unaffected traditional media outlet that can effectively launch social media conversations

  8. D Future D 300 SanFrancisco Wash DCBaltimore T 580 T 650 D 1000 D 250 D 200 D 12000 D 260 Las Vegas NYC Boston Miami Chicago T 6600 T 1920 T 520 T 2500 T 1500 NATIONAL FOOTPRINT - 23 MARKETS Seattle Newport Providence Long Island Detroit Philadelphia Kansas City Memphis Los Angeles Atlanta San Diego Phoenix Dallas Jacksonville New Orleans Austin Orlando San Antonio D = Digital Taxi TV T = Traditional Tops Clearwater/St. Peterburg Houston

  9. TRADITIONAL Traditional Taxi Displays DIGITAL Taxi Entertainment Network • 69% Adults 18-49 • 51% Female, 49% Male • 57% have an averageHHI $75k+ • 49% have a college orpost-graduate degree • Highly active and on-the-go consumers • 64% Adults 18-49 • 51% Female, 49% Male • 41% have an average HHI $75k+ • 44% have a college or post-graduate degree • Highly active and on-the-go consumers AUDIENCE PROFILE Source: Scarborough 2008 Release 2

  10. MEDIA SOLUTIONS – DIGITAL Taxi Entertainment Network • Engage with a desirable and captive audience • Interactive capabilities deliver results • Dwell times exceed 14 minutes

  11. MEDIA SOLUTIONS –TAXI TOPS

  12. MEDIA SOLUTIONS CONT’D • Taxi Trunks • Cost effective way to utilize back of taxi dwell time • Door Wraps • Enlarge your visual footprint • Full Taxi Wrap • Powerful way to engage consumers with your brand • Staging • Make a splash in a big way. Buzz-worthy marketing. • Interiors • Unavoidable outlet for captive taxi passengers

  13. MEDIA SOLUTIONS CONT’D • 24/7 Magazine & Website • Powerfull Las Vegas Tourist info brand • Mobile Billboards • Large-scale display • Receipts • Couponing • Sampling • Allow consumers to walk away with your brand • Conventions • Marketing around events and trade shows • Zoning • Targeting specific areas of the city

  14. Traditional Taxi Displays NETWORK SOLUTIONS

  15. WHY VERIFONE MEDIA SOLUTIONS? • Most taxis in the most markets for the most coverage • Over a decade of providing reliable, trusted service and programs to thousands of advertisers • Marketing professionals who work with clients to realize tangible results • Variety of products and services in multiple markets to meet demanding client needs

  16. Atlanta • Baltimore • Buffalo • Chicago • Dallas • Miami • New Orleans • Orlando • Philadelphia • Phoenix • San Francisco/Oakland • Seattle/Tacoma • Washington DC MARKETS Taxi media can be available upon request in other markets 2 SIDED ILLUMINATED TOPS • Post different creative on each side of the top • Messaging can be seen 24hrs/day • Standard billboard size creative

  17. Atlanta • Baltimore • Boston • Buffalo • Las Vegas • Miami • New Orleans • New York • Orlando • Philadelphia • Phoenix • San Diego • San Francisco/Oakland • Seattle/Tacoma • Washington DC MARKETS Taxi media can be available upon request in other markets EXTENSION TOPS • Take your taxi top to a new dimension • Extend creative up and out • Messaging can be seen 24hrs/day

  18. Atlanta • Boston • Las Vegas • Miami • New Orleans • Orlando • San Francisco/Oakland • Washington DC MARKETS CUSTOM 3D TOPS • Make the consumer stop and stare • Create memorable messaging • Outdoor at its finest – Unique, creative, with mass reach & frequency “We needed to get Celestial Seasonings’ new tea box designs some major exposure. What better than making them huge and placing them on top of cabs?” Thomas Dooley President, TDA Advertising & Design Boulder, CO

  19. Boston • Chicago • Las Vegas • New Orleans • New York • San Francisco/Oakland MARKETS FULL TAXI WRAPS • 360 degree media • Unavoidable messaging • Utilize full square footage of taxi

  20. Chicago • Las Vegas • Miami • San Francisco/Oakland MARKETS 4-DOOR WRAPS • 360 degree media • Unavoidable messaging • Enlarge your top footprint

  21. Atlanta • Baltimore • Boston • Buffalo • Chicago • Dallas • Houston • Las Vegas • Miami • New Orleans • New York • Orlando • Philadelphia • Phoenix • San Diego • San Fran./Oakland • Seattle/Tacoma • Washington DC MARKETS Taxi media can be available upon request in other markets EVENT STAGING • Generate buzz around your brand • Great for conventions and promotional efforts Ft. Lauderdale Tourism, New York 2010

  22. Atlanta • Baltimore • Boston • Buffalo • Chicago • Dallas • Detroit • Houston • Las Vegas • Memphis • Miami • New Orleans • New York • Orlando • Philadelphia • Phoenix • San Diego • San Francisco/Oakland • Seattle/Tacoma • Washington DC MARKETS CONVENTION PROMOS • Impact from time conventioneers arrive at airports, all through the convention and when they leave • Stand out power at events • Bundle Taxi Receipts, Sampling, Tops for powerful in-hand branding mix

  23. Boston • Chicago • New York • San Francisco MARKETS GREEN FLEET • Connect your brand exclusively to hybrid taxis • Send messaging that displays active concern for the environment • Tops and wraps available

  24. Taxi Entertainment Network DIGITAL NETWORK SOLUTIONS NEW YORK

  25. TAXI ENTERTAINMENT NETWORK BENEFITS Reach a desirable audience in an uncluttered media environment • Captive audience • Extended dwell time • Personal viewing experience • Full sight, sound, motion • Flexible, quick turnaround Advertising solutions from engagement to action • Measurable • Targeted • Impactful • Interactive • Accountable

  26. STRENGTH IN THE MARKETPLACE

  27. 11.3 Million Monthly Impressions Across 6 Markets TAXI ENTERTAINMENT NETWORK REACH • New York, Boston, Chicago, Washington DC, Miami/Ft. Lauderdale, Las Vegas • 14,000+ TaxiTV taxisacross six markets • 28,700 possible taxis inselect market universe • Penetration in 6 majormarkets with high taxidensity and ridership

  28. CONTENT PROVIDERS • Partnered with leading content providers • NBC and WABC in NYC • ABC News & Entertainment in all other markets • Custom segments are tailored to the extended dwell time taxi environment • Engaging segments provide an unparalleled viewing experience

  29. TAXI COVERAGE TAXITV NETWORK REACH/COVERAGE “taxis go where people go” Provides coverage in environments with limited digital displays: Manhattan including the Financial District, Upper East and West sides, Midtown Business district, the Villages, SOHO, and Tribeca plus the NY area airports. Downtown Boston including primary Business and Financial districts, Fanuel Hall, Waterfront, Fenway Park plus Logan Airport.

  30. TAXITV NETWORK REACH/COVERAGE Taxi coverage in Washington D.C. Taxi coverage in Miami The yellow area of the maps outlines the scope of the market coverage

  31. TAXITV NETWORK REACH/COVERAGE Taxi coverage in Las Vegas Taxi coverage in Chicago The yellow area of the maps outlinesthe scope of the market coverage

  32. LOOP STRUCTURE 00:20 Media Loop T&L CommissionInfo (one time only) Content is refreshed3-4 times per day Programming only plays when there are passengers Program features and ads play throughout the ride Equal distribution of content and ads

  33. NUMBERS YOU CAN RELY ON Backend technology measures every fare and every file played, so the numbers we present are proven, accurate and verifiable 85 Over 85% of the network is “fleet” taxis, that operate twice as much as independently owned taxis 42 NYC taxis average 42 fares a day ...most operate 24/7 21 An advertiser’s commercial will be seen an average of 21 times a day 1.4 The average number of passengersis 1.4 per fare

  34. TARGETING CAPABILITIES Customized messaging to target key audience segments • Target specific audiences • Business travelers, frequent travelers, decision makers, etc. • Target around events/conferences • Geo-targeting (NY only) • - Ad will only play in specified zones • Dayparting

  35. :30 Video with Banner • Microsite with Banner • Expandable Banner • Clock Sponsorship • Tab Sponsorship • Premium ad positions at start of program • Payment screen • Neighborhood Eats • Weather S O L U T I O N S NEW YORK TAXITV SOLUTIONS

  36. VIDEO SPOT & BANNER TAXI ENTERTAINMENT NETWORK (WABC) (NBC) All video content and advertisements play in the right-hand window and a header banner is tied to the spot. Video area dominates the screen to make it easy for passengers to view. All video content and advertisements play in the window above and a tower banner is tied to the spot.

  37. MICROSITES & EXPANDABLE BANNERS WABC Microsite NBC Expandable Banner Viewers tap banner ad to view microsite in content area. Images can be Flash animations or static jpgs. Horizontal banner ad - video area repositions to the right side of the screen. Appears below the video to maintain brand awareness. Your Expandable Banner Ad gives extra space to display images and text to the captive audience! The expandable banner and the horizontal banner beneath the video area remain on screen until the video feature ends.

  38. CLOCK SPONSORSHIP TAXI ENTERTAINMENT NETWORK (WABC) (NBC) Flash animation can be used for clock sponsorship. Static logo can be used for clock sponsorship.

  39. TAB & TICKER SPONSORSHIP TAXI ENTERTAINMENT NETWORK (WABC) (NBC) Tab sponsorships include logo on all content pages of section. Ticker sponsors get a :15 slide prominently played in the video area that promotes how passengers can access your sponsored topic. Client logo is on screen when their sponsored ticker appears.

  40. PAYMENT SCREEN SPONSORSHIP TAXI ENTERTAINMENT NETWORK (WABC) (NBC) Client banner appears on Payment Screen, which appears at the time payment is made. Client video and banner appears on Payment Screen at the time payment is made.

  41. Taxi Entertainment Network DIGITAL NETWORK SOLUTIONS ADDITIONAL MARKETS

  42. ADDITIONAL MARKETS Chicago, Boston, Washington DC, Miami, Las Vegas *Current as of February 2010

  43. 100% impressions guaranteed Screen cannot be turned off ADDITIONAL MARKET SOLUTIONS Chicago, Boston, Washington DC, Miami, Las Vegas Use your creative to engage viewers and link to their mobile device • Full screen ad • Payment screen • Faceplate sponsorship • Printed coupons on receipt back

  44. FACEPLATE & PAYMENT SCREEN SPONSORSHIP 100% Impressions Guaranteed Faceplate surrounds screen guaranteeing 100% impressions for all taxi riders. Sponsor’s banner appears on payment screen, which appears at the time payment is made. Every passenger must interact with the screen at time payment is made whether paying cash or credit.

  45. 24/7 MAGAZINE & WEBSITE NETWORK SOLUTIONS LAS VEGAS

  46. 40 million conventioneers and tourist annually • Circulation of nearly 500,000 • Exclusive in Taxi Distro • High traffic website targeting the LV Tourist 247vegas.com • High End Pick ups points:The Grand Canal Shoppes/Fashion Show Mall • Daily On-Strip dedicated street team • Vegas Values 24/7 - LAS VEGAS TOURIST PUBLICATION/WEBSITE Unique all-encompassing marketing channel exclusive to Las Vegas

  47. Exclusive distribution of 185,000 monthly in 1000 taxis • Daily On-Strip hand-outs, downtown at the Fremont Street information & show tickets booth • Drive-up market between California and Nevada • Large presence on 247vegas.com VEGAS VALUES The tourist population arrives looking for fun and value. Vegas Values is where they can find discounts on various options of the best that Las Vegas has to offer.

  48. Thank You Chris Polos, Vice President Media Chris_Polos@VeriFone.com **YOUR NAME, YOUR TITLE YOUR EMAIL**

  49. Appendix

  50. TAXI MEDIA PRODUCTS BY MARKETS

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