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Media Kit

Media Kit. Overview. MySpace.com is a social network online community. MySpace is a leading “Lifestyle Portal” revolutionizing the way more than 65 Million members interact online. Typical MySpace Occurrences: MySpace Users Mobilize to Help Hurricane Victims

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Media Kit

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  1. Media Kit

  2. Overview MySpace.com is a social network online community. MySpace is a leading “Lifestyle Portal” revolutionizing the way more than 65 Million members interact online. • Typical MySpace Occurrences: • MySpace Users Mobilize to Help Hurricane Victims • Nine Inch Nails Debuts Their New Album on MySpace • A MySpace User Sells Her Car Using MySpace Classifieds • MySpace Friends Post Bulletins and Plan to Meet at the Hot New Club • MySpace User Chronicles His Latest Musings Through His MySpace Blog • Crazed Television Fans Dying to Talk About the Week’s Episode of The OC

  3. Overview – Key Demographics Demographics & Site Statistics Home Page • 80+ Million Registered Members • 40+ Million Unique Users Per Month • 13.5+ Million Daily Unique Logins • 250,000 New Registered Users/Day • 50.2% Female / 49.8% Male • Primary Age Demo: 16 – 34 • 22.3 Min. Per Session Average Usage • 75%+ of User Base is Active • Average User Logs on 7x Per Month • 2+ Million Band Profiles

  4. Overview – MySpace.com Reach Pop Culture & Music MTV.com – Pop Culture Icon MySpace Reaches More 12 - 49yr Olds 23.5% Reach MySpace vs. 4.4% MTV Real.com – Older Skewing Entertainment Site MySpace Reaches More 21 - 49yr Olds 19.6% Reach MySpace vs. 13.1% Real Social Networks & Community The Facebook – Social Network MySpace Reaches More 12-24yr Olds 35.0% Reach MySpace vs. 18.2% The Facebook Craigslist.com – Community Based Site MySpace Reaches More 12-49 yr Olds 23.5% MySpace vs. 5.4% Craigslist Men & Women ESPN.com – Leading Men’s Site MySpace Reaches More Men 18+ 17.6% Reach MySpace vs. 15.4% ESPN iVillage.com – Top Destination Site for Women MySpace Reaches More Females 18+ 18.6% MySpace vs. 4.0% iVillage Youth Audience Pogo.com – Online Video Games MySpace Reaches More Males 13-17 40.3% MySpace vs. 7.1% Pogo Bolt.com – Top Tier Site for Teens MySpace Reaches More 13-17 yr Olds 42.0% Reach MySpace vs. 15.0% Bolt

  5. Overview – MySpace Infrastructure

  6. Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Friend Overview – Viral Networking Viral Networking – Digital Word of Mouth: Advertiser Experience MySpace User Experience XYZ Marketer Direct Brand/Ad Interaction Recipient of Message Recipient of Message Recipient of Message User Views Branded Ad Amplification of Message Reposts in Bulletins

  7. Targeting Opportunities Placement Sizes 468x60 Banner 300x300 Med Rec 728x90 Leaderboard 300x250 Med Rec 430x600 Half Page 160x600 Skyscraper Page Specific Placements Site Home Page User Home Page Section Placements Roadblocks Run Of Site Targeting Ability Gender •Geo Age •Marital Status Connection Type • Education Level • Ethnicity

  8. MySpace Ad Placements – User Home Page 728x90 Leaderboard $3.00 - $5.00 CPM 300x250 or 300x300 Medium Rectangle $3.50 - $5.00 CPM

  9. MySpace Ad Placements – Run of Site 430x600 Large Button $5.00 - $7.00 CPM 728x90 Leaderboard $3.00 - $4.00 CPM 300x250 Med Rec $3.50 - $4.00 CPM

  10. MySpace Ad Placements –Run of Site ROS placements may appear anywhere on the site at any time. 728x90 Leaderboard $3.00 - $4.00 CPM 160x600 Skyscraper $2.50 - $4.00 CPM 300x300 Med Rec $3.00 - $4.00 CPM

  11. MySpace Ad Placements – Groups Section User Selects “Groups” from the Menu Then Selects “Recreation & Sports” Category Ads 728x90 and 160x600 $3-$4 CPM

  12. MySpace Ad Placements – Music Section 300x300 Medium Button 728x90 Leaderboard 160x600 Skyscraper $3.50 - $5.00

  13. MySpace Ad Placements – Traffic Drivers Pre-Roll Video Ad Unit Appears Between User Log in Page & User Home Page $20 CPM Interstitial Video Plays in 300x250 While “Games” Section Loads $20 CPM

  14. MySpace Ad Placements – Traffic Drivers Video Ads Are Played Prior to User-RequestedMusic Videos. Up to 15 Second Video Clip Leading to Music Video 300x250 Medium Rectangle User clicks on this window to link back to advertiser’s URL. 300x60 Data Window This window remains visible while the requested music video plays.

  15. MySpace Ad Placements – Pointroll • Expandable rich media ad units • Powerful technology that garners much higher ctr than static banners • Puts the user in control • 728x90 and 160x600s- $6 cpm • 300x300 and 430x600s- $8 cpm • All costs include serving fees • Your banner is created by the Pointroll team dedicated to Myspace

  16. MySpace Ad Placements – Featured Profile • - Customized community page and supportive advertising to drive to community • - Great way to connect to Myspace community by inviting friends, posting bulletins, downloading wallpaper, promoting contests, etc. • Minimum investment of $50,000 for basic community elements like AIM icons, wallpaper and video streams

  17. Key Metrics Media Metrix February Audience Rankings • Official Launch: January 1st, 2004 • Key Metrics • 80+ MM Registered Users • 40+ MM Monthly Uniques (2/06) • 250,000 daily registrations • Demographics* • 50.2% Femal / 49.8% Male • Primary Age Demo: 16-34 • Psychographic Snapshot • Influencers • Trendsetters • Music and Film Buffs • Gamers *Source: comScore Media Metrix February - 2006

  18. MySpace – Growth * ComScore MediaMetrix, February 2006 **Media Metrix, February 2006 Page View Ranking top 1,000 domains

  19. MySpace is Favorite Among Influencers Cassandra Report, 2005, Youth Intelligence

  20. Partial Customer List CPG & Retail Movies & TV Music

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