Fudge is the Official Hair Partner for London Collections: Men SS14

1. Super Slick & Shiny LONDON COLLECTIONS: MEN SS14 SHOW: James Long, Tuesday18th June, 11am SESSION STYLIST: John Vial, FUDGE Creative Director COLLECTION: Taking inspiration from Italian cyclewear and the films of avant-garde legend Kenneth Anger. The collection also features a print that James and his team have designed in collaboration with FUDGE, based on FUDGE Paintbox colours. James said: “The plethora of colours in the Fudge Paintbox collection meant that I could create a vivid colour palette for what I needed for my S/S '14 print. I mixed sharp stripes of colour with vibrant streaks inspired by Nineties cycling tops and Brit pop sweaters. We used the print in a number of items in the collection and even created a shirt for the team to wear backstage." HAIR INSPIRATION: The inspiration for this look is “helmet hair”. The models hair will look like they are wearing a cycling helmet. It is super slick, shiny and clean. John Vial, FUDGE Creative Director, referred to it as: “Hairodynamic”. PRODUCTS USED: FUDGE Hair Gum £11.45 FUDGE Skyscraper £9.45 FUDGE Hair Cement £10.45 STEP BY STEP Apply a generous amount of FUDGE Hair Gum and brush through hair. Continue to reapply and brush through, smoothing with the back of a comb to remove the brush lines. Spray FUDGE Skyscraper all over head. Dry with a diffuser on a low speed with high heat, moving the hairdryer around the head. Seal with FUDGE Hair Cement to keep hair in place. step 1 Fudge is the Official Hair Partner for London Collections: Men SS14 Visit fudge.com to search and buy the full range of Fudge products. For stockist information call 020 7845 6333. Fudge Urban is stocked in Superdrug stores nationwide and superdrug.co.uk For more information, backstage images and videos please contact: Eliane Banda at PZ Cussons Beauty eliane.banda@pzcussonsbeauty.com T 020 7759 9784 Samantha Grocutt at Essence PR sam@essencepr.com T 020 7739 2858 www.fudge.com facebook.com/fudgehair @FudgeHair