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Mitigating Risk

Mitigating Risk. Online Reputation Management. Purpose. This short course is intended for those responsible for: • Risk /Crisis Management • Corporate Affairs • Corporate Governance • Compliance • Investor and Stakeholder Relations • PR, Corporate Comms and Branding

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Mitigating Risk

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  1. Mitigating Risk Online Reputation Management

  2. Purpose This short course is intended for those responsible for: • Risk /Crisis Management • Corporate Affairs • Corporate Governance • Compliance • Investor and Stakeholder Relations • PR, Corporate Comms and Branding • Marketing and Advertising • OrganisationalBehaviour

  3. What is Reputation Risk? • Reputation risk is the risk that presents itself when a product, activity, or posture by an organisation or its members smears the brand and image of the company locally or internationally. • Loss of confidence by key stakeholders in the companies long-term ability to fulfill its goals and objectives.

  4. Sink or Swim? • Your reputation is everything. It drives your customers to buy products, it assists your suppliers and empowers your employees. • Most of all it creates brand advocates that live and breath your company.

  5. Four Major Risk Area’s • Strategic • Operations • Finance • Compliance

  6. Understanding Reputation • What is Reputation? • What drives reputation? • Opportunities and threats? • What are the impacts of a crisis? • Building a business case for a systematic approach to online reputation management.

  7. Reputation Risk • How does online reputation risk develop and manifest? • How does this impact the business? • Four ways how to define, analyse and mitigate risk. • The importance of social media reputation policies.

  8. Case Study What makes reputation vulnerable. • BP Deep Water Horizon • Queensland Police • Qantas

  9. Online Assets What are the consequences of not owning your online assets? • Twitter • Facebook • YouTube • Tumblr Associated press Tweet that took down wall street.

  10. Mitigating Reputation Risk • Analysing Reputation Risk. • International best practice to mitigate and respond to risk. • Practical tips to predict and counter reputation risk before any damage is done.

  11. Measuring and Monitoring • Why measure and monitor? • Early warning systems and Indicators? • Tools such as Hootsuiteare essential in order to monitor brand sentiment.

  12. Reputation Incident & Management • Business continuity in the event of a crisis. • The importance of getting on the front foot. • How to respond to a crisis event. • The importance of crisis communication plans. • Dealing with stakeholders and media.

  13. Framework • Three building blocks for developing a reputation risk framework, Monitor Analyse, Respond. • The controls necessary to mitigate reputation risk. • Design and implement Reputation risk management framework – a tool to govern the strategies, protocols and procedures to protect reputation.

  14. Protection and Defence • Corporate Governance. • OrganisationalBehaviour. • Being vigilant. • Reporting. • Do’s and don’ts of working with stakeholders such as the news and media.

  15. Advocacy • How to create, protect and repair online reputation. • Develop online advocates.

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