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Sports & Entertainment Marketing

Sports & Entertainment Marketing. 1.01 Describe the value of DECA. What is DECA?. A student organization that: Encourages civic responsibility. Maintains a series of competitive events. Offers awards and recognition. Offers scholarships. Encourages the understanding of free enterprise.

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Sports & Entertainment Marketing

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  1. Sports & Entertainment Marketing 1.01 Describe the value of DECA.

  2. What is DECA? A student organization that: • Encourages civic responsibility. • Maintains a series of competitive events. • Offers awards and recognition. • Offers scholarships. • Encourages the understanding of free enterprise.

  3. What is DECA? An association of marketing students

  4. Who can join DECA? • Any student taking a marketing-related course such as sports and entertainment marketing. • DECA is co-curricular; DECA is incorporated into the classroom.

  5. Basic Facts • Colors: Blue and gold • Blue represents sincerity • Gold represents success • Emblem: Diamond • Four points on the DECA diamond: 1. Social Intelligence 2. Leadership Development 3. Civic Consciousness 4. Vocational Understanding

  6. Basic Facts continued . . . • Headquarters: • International: Reston, VA • NC: Raleigh • Tagline: Developing leaders in marketing, management and entrepreneurship.

  7. Levels of DECA • Local (HS) • District • State (NC) • Region (Southern) • International

  8. DECA Conferences • Sports and Entertainment Marketing Conference held in Orlando, Florida. • Marketing Competitive Events Conference (MCEC) – District competition.

  9. DECA Conferences continued . . . • North Carolina Career Development Conference (NC CDC) – State competition held in Greensboro. • International Career Development Conference (ICDC).

  10. Themes • North Carolina Theme: NC DECA . . . (Insert current theme.) • International Theme: DECA . . . (Insert current theme.)

  11. Join DECA TODAY!

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