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Exhibitor Power Breakfast

Exhibitor Power Breakfast. Hosted by. Agenda. Welcome and Introductions Federal Funding Update Florida Funding and Policy Update Panel: Maximizing Your ROI at FETC Q&A. Federal Funding Update. Geoff Fletcher, Editorial Director Education Group / 1005 Media.

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Exhibitor Power Breakfast

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  1. Exhibitor Power Breakfast Hosted by

  2. Agenda • Welcome and Introductions • Federal Funding Update • Florida Funding and Policy Update • Panel: Maximizing Your ROI at FETC • Q&A

  3. Federal Funding Update Geoff Fletcher, Editorial Director Education Group / 1005 Media

  4. Where is the Federal money now? • ARRA • SFSF - $53.6 billion • Title I and school improvement - $13 billion • IDEA (B & C) - $11.8 billion • EETT - $650 million • FY 2010 appropriations • Title I and school improvement - $15+ billion • IDEA - $11.5 billion • EETT $100 million (more on this in a minute)

  5. More FY 2010 Appropriations • $400 million teacher incentive funds • $50 million high school initiatives • $250 million reading program • $256 charter schools programs

  6. Where will the money be? • Race to the Top • Investing in Innovation (i3) • The Broadband Plan • The National Educational Technology Plan • FY 2011 • Reauthorization of ESEA

  7. Race to the Top • The four assurances • Internationally benchmarked standards and assessments • Recruiting, developing, retaining and rewarding effective teachers • Data systems that inform teachers/principals • Turning around low-performing schools • Round I closes January 19

  8. Investing in Innovation Fund (i3) • Emphasis on closing achievement gaps, decreasing dropouts, improving teachers and school leaders. • Scale-up grants • Validation grants • Development grants • Guidelines released soon, applications in the spring, and all money obligated by September 30, 2010

  9. The Plans • The Broadband Plan • The National Educational Technology Plan • Both scheduled to be released in mid-February, 2010.

  10. The Dilemmas • Administration blueprint vs. Congressional bills like ATTAIN • Strong tech and broadband plans and tech leadership (Karen Cator), but will there be dedicated technology funding in FY 2011 or ESEA? • “Technology will be in play in every aspect of the education-reform agenda,” but HOW?

  11. Florida Sales Perspective Budget and Policy Impacts Robert Bedford, CEO Emergent Design & Development, Inc.

  12. THE FLORIDA FINANCIAL PICTURE

  13. THE FLORIDA FINANCIAL PICTURE LEADS TO BUDGET DEFICITS • Next year’s revenue projection is less than the current year’s actual revenue • Recent reports indicate that Florida is among 10 states facing budget disasters • Appraised value of property …down • Home prices …down • Sales Tax collections …down • Doc. Stamps, fee collections, etc. ….less than expected • School Taxable Values …down by 11% • Lottery Sales …down by $300 Million • Unemployment …up

  14. THE FLORIDA FINANCIAL PICTURE LEADS TO BUDGET DEFICITS(Continued) Impact on the Budget • Two years ago the State Budget was $72.2 billion • Current State Budget is $66 billion • The next State Budget could be $ 62.6 billion or less • This year we used Stimulus money and Reserves to balance the Budget (reserves gone) Impact upon Education? • Possibly a reduction in the Base Student Allocation • Special projects will not be funded • PECO (construction) funds will be much less • District costs will rise (unemployment insurance, salaries, and benefits)

  15. THE FLORIDA FINANCIAL PICTURE THE NATIONAL RECESSION IS ENDING ( THE LONGEST RECESSION SINCE THE GREAT DEPRESSION) • The nation is in the 23rd month of an expected 28 month recession • The recovery will probably be delayed in Florida as much as 1 year due to: • Reliance upon Tourism • Reliance upon Home Sales and new Construction • Reliance on sales tax • Florida’s economy will improve only after people in other states have expendable income

  16. THE POSITIVES (THERE ARE MANY)

  17. “RACE TO THE TOP” IMPACT UPON FLORIDA • The “Pillars” of the Program: • Improving standards and assessments • Increasing the effectiveness of teachers and leaders • Building and using data systems to inform educator’s decisions • Turning around the countries lowest performing schools B. Expect teacher evaluation to be tied to student achievement C. Expect Salaries to be tied to evaluations D. Relocation of “Excellent Teachers” to low performing schools? • Florida is in category 1 for potential funding ($350-700M) • ½ of dollars to districts, ½ to DOE for Grants or Operations

  18. GROWTH Florida expected 7000 fewer students (09-10) Actual enrollment +5628 additional students Impacts class size amendment (delay) Expect tweaks of Penalty for non-compliance

  19. FLEXIBILITY WITH THE BUDGET Text book allocation More ESEA dollars More Title I dollars Use of “Race to the Top”

  20. GROWTH OF VIRTUAL Florida Virtual Home School Catholic and private schools District Requirements (Must offer)

  21. FEDERAL BUDGET INCREASES After school tutoring & academic enrichment($35m) Teacher incentive funds ($400m) New literacy Certification ($250m) H.S. Dropout prevention ($50m)

  22. National Education Literacy Plan Karen Cator Use of Technology will be very important to USDOE Every aspect of the education arena Reform agenda

  23. THE POLICY CHANGES

  24. THE POLICY CHANGES NEW HIGH SCHOOL GRADING SYSTEM REQUIRED BY SB 1908 • Current system 100% FCAT, new system 50% FCAT • Points for participation in accelerated coursework, e.g., AP, Dual Enrollment, IB, AICE. • Points for performance in accelerated coursework • Points for postsecondary readiness • Points for the graduation rate of at-risk students • Recalculation of the graduation rate, AS FOLLOWS: • In 2009-10 and 2010-11 non-graduates are dropouts, recipients of certification of completion, GED recipients, and non-on-time graduates • In 2011-12 and onward, non-graduates include the above , plus Special diplomas and transfers to adult education or Division of Juvenile Justice who are not standard diploma recipients • The system has rewards for growth and penalties for decline, in components

  25. THE POLICY CHANGES PROPOSED FOR 2010 SESSION - HB 61(A SIMILAR BILL FAILED TO PASS LAST YEAR) • Requires that students must be advised of AP, IACE, Career Academy coursework that leads to National Industry certification, and dual enrollment courses as well as courses offered by the Florida Virtual School. • Phases in the higher level Mathematics requirements from the current Alg. I requirement to include Geometry for 9th graders entering in 2011-12 and to additionally include Alg. II for 9th grade students entering in 2013-14. • Phases in the higher level Science requirements from the current Biology I requirement, to include one credit of Physical Science for 9th graders entering in 2011-12 and to additionally include one credit in Chemistry or Physics for 9th graders entering in 1013-14. • These new requirements have caused several interesting discussions centering on: • Will this increase the dropout rate? • Will it lead to a shortage of teachers (Certified and Qualified for higher level courses)? • Will it lead to discussions regarding differentiated diplomas? • Will it lead to the increased use of Virtual Education?

  26. THE POLICY CHANGES DEFINITION OF TEXT BOOKS Florida Statute 1006.28 – SB 1676 (2009) amended definition for “adequate instructional materials” to include bound, unbound, kit, or package form and may consist of hard-backed or soft-backed textbooks, consumables, learning laboratories, manipulative, electronic media, and computer courseware or software.

  27. THE POLICY CHANGESCOMMON STANDARDS AND COMMON ASSESSMENTS The Obama administration has proposed giving states that adopt common standards an advantage in seeking “Race to the Top funds”. Governors and chief state school officers in 51 states and territories have agreed to work on common standards. The U.S. Department of Education is now looking at assessments to match the development of common standards. The USDOE has $350 million in economic stimulus money to aid consortia of states in developing common assessments in reading and mathematics. A display of the standards development process is available at: http://www.corestandards.org/Files/CCSSIProcess.pdf

  28. Maximize Your ROI at FETC: Panel Session Moderator: Glen McCandless, SellingToSchools.com

  29. How to Take Advantage of Media Opportunities at FETC Rick Oppenheim, RB Oppenheim Associates

  30. MEDIA OPPS AT FETC • Press Room • Located in W203B • Press kit distribution • FETC website & Virtual Newsroom • FETC social media • Twitter • Facebook

  31. MEDIA OPPS AT FETC • Press list availability • Press Room access/utilization • Press Room availability • Press conferences • Events • One-on-one meetings/demos/interviews • Photography • Public relations counseling/support

  32. EXHIBIT HALL PRESS • Review press list • Make contact • Set up meetings (Press Room or booth) • Be observant (“Press” ribbons/badges)

  33. EXHIBIT HALL PRESS • Types of Media • Traditional • Ed/Trade • Local newspaper • Local TV

  34. EXHIBIT HALL PRESS • Types of Media • New/digital/social media • Bloggers (pro & teachers) • Podcasters • Digital cameras • Flip video

  35. EXHIBIT HALL PRESS • Prepare • Designate spokesperson • Elevator speech (practice!) • Key messages (practice!) • ID visuals • Interview techniques • Get biz card • Follow-up

  36. NEED HELP? More information: Rick Oppenheim (850) 386-9100 roppenheim@rboa.com FETCpress@1105media.com

  37. Getting Your Message Across Steve Johnson, Epson America

  38. Your Message • Coordinate key messaging.

  39. Your Message • Make the message stick.

  40. Your Message • Manage message through reseller partners.

  41. FETC Exhibit Selling Jamie Alexander, Texas Instruments

  42. Exhibitor Tips • Pre-Show Staff Meeting • Level Set Booth Plan With Staff • Promotions • Key Messages • Demos – what and where • Booth duty schedule • Press spokesperson

  43. Exhibitor Tips • Pre-Show Staff Meeting • Goals – Return on Investment/Objectives • # leads, # “hot” leads • # demo attendees • # presentation attendees • # press meetings

  44. Exhibitor Tips • Pre-Show Staff Meeting • Staff training • Greet • Qualify • Offer Solution(s) • Commitment to Next Step • Disengage

  45. Exhibitor Tips • Post-Show Staff Meeting • End of 1st day • Update all on status of goals • Do-differents tomorrow • Questions / Answers • Staff feedback on what worked, what didn’t

  46. Exhibitor Tips • Other Tips • Pre-show Marketing – mail, e-mail, phone • Attendees “earn” relevant give-away • Your Professional Development • Join TSEA – Join TSEA LinkedIn • Attend TS2, Exhibitor Show • Books

  47. Beyond the Show Floor 5 Tips…5 Minutes Linda Winter, Winter Group

  48. Winter Group Tip #1: Use the whole conference… On and Off the Exhibit Floor

  49. Winter Group Tip #2 Gather some intelligence… Ad hoc market research counts.

  50. Winter Group Tip #3 Fill the pipe… Think 360⁰/365 sales and marketing

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