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CHENIN BLANC ASSOCIATION 19 TH AUGUST 2009 CURRENT SCENARIO & OPPORTUNITIES FOR CHENIN BLANC:

CHENIN BLANC ASSOCIATION 19 TH AUGUST 2009 CURRENT SCENARIO & OPPORTUNITIES FOR CHENIN BLANC: SA RETAIL CAROLYN BARTON. MAKRO SA: 13 stores nationally Makro card Combination retail & wholesale Wide range Wine consultants. MAKRO SA: 30.5% Red 8.4% Ros é 13.5% Sparkling

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CHENIN BLANC ASSOCIATION 19 TH AUGUST 2009 CURRENT SCENARIO & OPPORTUNITIES FOR CHENIN BLANC:

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  1. CHENIN BLANC ASSOCIATION 19TH AUGUST 2009 CURRENT SCENARIO & OPPORTUNITIES FOR CHENIN BLANC: SA RETAIL CAROLYN BARTON

  2. MAKRO SA: • 13 stores nationally • Makro card • Combination retail & wholesale • Wide range • Wine consultants

  3. MAKRO SA: 30.5% Red 8.4% Rosé 13.5% Sparkling 22.1% Box, Perlé, Other 25.5% White Wine volume sales Aug 2008-Jul 2009

  4. MAKRO SA: 32.8% Sauvignon Blanc 10.4% Chardonnay 6.6% Chenin Blanc 2.6% Other white varieties 47.6% White blends White wine volume sales Aug 2008-Jul 2009

  5. MAKRO SA: R 0 to R24 27.7% R25 to R44 54.4% R45 to R79 16.2% Over R80 1.7% Top 6 Chenin Blancs, average selling price R30.28 (VAT incl) White wine volume sales Aug 2008-Jul 2009

  6. Chenin Blanc is: • Superb value • Crowd pleasing & great “intro” • Most interesting food wine • Already growing in sales • Manageable category But: • Confusion re styles • Customers still “prefer” Sauvignon Blanc

  7. Way Forward: • Retain (relative) value offering • Keep it focussed and simple • Clear customer message re styles and information on wooding • Market leaders will define price bands • Obvious inclusion in blended whites • Continual work on brand Chenin

  8. THANK YOU

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