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Online strategy and gotv. Trainer: Pat Jakopchek. Introductions. NOI O n Demand Norms Who’s on?. FOLLOWING THE LAW. Elections.neworganizing.com. FOLLOWING THE LAW. www.afj.org. Pat Jakopchek. Partner. Local Politechs Strategies. Why digital for Campaigning/GOTV?
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Online strategy and gotv Trainer: Pat Jakopchek
Introductions NOI On Demand Norms Who’s on?
FOLLOWING THE LAW Elections.neworganizing.com
FOLLOWING THE LAW www.afj.org
Pat Jakopchek Partner Local Politechs Strategies
Why digital for Campaigning/GOTV? • What existing research about GOTV tells us about digital tools. • What works for digital GOTV?
Makes the most out of a campaign’s vital resources Time People Money
Lower costs and barrier to entry SOURCE: Morgan Stanley via ExchangeWire. http://www.exchangewire.com/blog/2010/06/15/average-online-cpms-still-lagging-behind-other-media/. 6/15/2010
What we know about GOTV Memo from Abraham Lincoln to County Campaign Committees • January 1, 1840
What we know about GOTV Personalized methods and messages work best Need to establish an authentic, personal connection Focus on quality, not quantity
What we know about GOTV Contagion Social Pressure Planning
What Works Be Active on Your Supporters’ Social Networks Cause/Candidate Specific “I Voted” Badges Create an Election Day Event
What Works: Case study Facebook Election Day Event
What Works: Case study Facebook Election Day Event • Frequent updates provide reminders leading up to Election Day • Spreads reach to our supporters’ walls, where their friends see the message • Instills social pressure and naturally forces contacts to create plans for Election Day
What Works Leverage Your Campaign’s Existing Web Presence Link to, or put up relevant information for voters like poll locations, times, or even a Voter Hotline using Google Voice.
What Works: Case study Leverage and Prepare Your Campaign’s Web Presence Extend your campaign’s GOTV period by using your website to assist your voters with early and absentee voting.
What Works Email with a Purpose Make it shareable and contagious Make it informative and personal Make them make plans
What Works: Case study Make it Shareable
What Works Utilize Technology in Every Facet of Your Campaign
What Works Utilize Technology in Every Facet of Your Campaign
Interdependent Leadership (aka the Snowflake Model) How can I support NOI On Demand? https://act.neworganizing.com/donate/NOD_Donate_08-2012/ Interdependent Leadership