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GotV Preparation 2. Mike D’Armi Deputy Field Director, OFA-FL. Knowledge: Understand the basics elements of training volunteers to help out with get out the vote efforts. Skill: Learn how to set up a GOTV staging location and plan an Election Day timeline.
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GotVPreparation 2 Mike D’ArmiDeputy Field Director, OFA-FL
Knowledge: Understand the basics elements of training volunteers to help out with get out the vote efforts. Skill: Learn how to set up a GOTV staging location and plan an Election Day timeline. Attitude: Participants should leave the session with a deeper appreciation and motivation for engaging volunteers in GOTV efforts. Growth: Participants should leave the session with ideas on how to use GOTV trainings, dry runs, and overall GOTV preparation to strengthen and grow their organization.
Welcome • Introductions • Planning for GOTV • Running Effective GOTV Trainings • Creating Election Day Tick Tocks • Staging Locations (finding them and staffing them) • Q & A • Close
Mike D’Armi Deputy Field Director OFA-Florida
Planning for GOTV • What are you running and what is your time frame (electoral, issue-based, constituency, etc.)? • What is the scope of your program, where does it need to go? • Building and following a specific calendar. • Where to place your dry runs and trainings. • Constantly check your progress and ask yourself “where would we be if Election day were tomorrow?”
Running Effective Trainings • It is never too early to plan GOTV Trainings. • Start at the top and work your way down. • The trainings will start small (staff) and turn into 100 person launches • Be Strategic about training order • 1. Senior Staff • 2. Junior Staff • 3. Volunteer Leaders • 4. General Volunteers • These should be numerous and as locally based as possible. • Use trainings to grow your capacity.
Running Effective Trainings • Every training should balance large groups and breakouts by role. • Roles • Staging Location Directors • Phone Bank Captains • Canvass Captains • Bellwether Runners • Drivers, greeters, town criers, etc.etc. • The breakout leaders should initially be staff but will eventually be top volunteers.
Creating a Tick Tock • First rule: Trust your experience • What has worked in the past? • What are the 2-3 mistakes from past Edays that you have learned from? • Work backwards from polls closing. • When Should staging locations be open? • What reporting times make sense? • Reporting numbers and bellweather reporting often must be at different times. • Work Chain of Command into the schedule. • Be Honest • The Tick Tock shows how serious GOTV is, it should be a bit scary!
Creating a Tick Tock • First rule: Trust your experience • What has worked in the past? • What are the 2-3 mistakes from past Edays that you have learned from? • Work backwards from polls closing. • When Should staging locations be open? • What reporting times make sense? • Reporting numbers and bellweather reporting often must be at different times. • Work Chain of Command into the schedule. • Be Honest • The Tick Tock shows how serious GOTV is, it should be a bit scary!
Tick Tock • 4:45 AM Wake Up Calls to SL leads • 5:30 AM Arrive at Staging Location • 7:00 AM Polls Open! • 9:00 AM First shifts begin • 10:00 AM Canvass Captains Report 1 • 10:15 AM Phone Bank Captains Report 1 • 11:00 AM Bellwether Report 1 • 1:00 PM Second Shifts Begin • 2:00 PM Canvass Captain Report 2 • 2:15 PM Phone Bank Captain Report 2 • 3:00 PM Bellwether Report 2 • 4:00 PM Shift 3 Begins
Tick Tock(Continued) • 4:15 PM Canvass Captain Report 3 • 4:30 PM Phone Bank Captain Report 3 • 5:00 PM Final Bellwether Report • 6:00 PM Final Push (everyone to the doors) • 6:45 PM Line Captains Assemble • 7:00 PM Polls Close (line captains assemble remain at polls).
Staging Locations • How many do you need/Assessing your needed capacity? • Work backwards! • This works hand in hand with vote goals and size of your organization. • Look first for free and then for cheap. • These should be closest to polling places first and capacity second • If your bluest areas have the most volunteers, you will need more SLs to handle the capacity, regardless of polling locations. • Trust your gut. • Will the location work? Is there high traffic? Are there local business/events that will interfere? Check local calendars!!
Finding Staging Locations Directors • Staging Locations need to be managed by top volunteers you can trust. • They are the biggest part of election day. The difference between competence and a weak captain can make or break a close race/initiative. • Test, test, test. And test again! • These should be your most trained and most tested volunteers and staff. • Its ok if a veteran Volunteer leader has a larger role than a staffer or intern.
Running Staging Locations • Factory Model • Remove all uneccessary comfort. • Keep the phones as far away from the canvassing as possible. • Effeciency is Key. • Have a bullpen and a question area. • Is there internet access? Is there Cell Phone Reception? • If the answer is yes, still find a plan B and plan C. • Easily forgotten but still important: Figure out how to feed your volunteers, keep the canvassers dry, and the bankers on the phones.
