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What’s SWOT?

What’s SWOT?. Analysing the Market!. Starter. SWOT PEST SLEPT. SWOT (the Wots Up? Analysis). Strengths – internal strengths of a company Weaknesses – internal weaknesses Opportunities – external opportunities Threats – external threats. SWOT Analysis. Kelloggs

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What’s SWOT?

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  1. What’s SWOT?

  2. Analysing the Market!

  3. Starter • SWOT • PEST • SLEPT

  4. SWOT (the Wots Up? Analysis) • Strengths – internal strengths of a company • Weaknesses – internal weaknesses • Opportunities – external opportunities • Threats – external threats.

  5. SWOT Analysis Kelloggs Kellogg wanted to be sure that the product was worth supporting. To find out they studied the market using SWOT analysis. What they ound was: Strengths. The brand was still very strong. Weaknesses. The brand was not as well known as before as it had not been promoted recently. The market is narrow. The idea that a 'fibre cereal keeps you regular' no longer appeals. Opportunities. Demand for more healthy foods and the over 55s age group who mainly bought the product were both growing. Threats. Smaller brands were growing. People wanted more tasty cereals.

  6. Group SWOT • You need to divide into 4 teams • Each group needs to concentrate on one of the aspects of SWOT • Group to present back in which ever way you feel best. • Presentations in last 15 mins of the lesson – they need to be ready!

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