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SWOT Analysis. SWOT Screening Requirements. Familiarize your self with SWOT concept Complete SWOT analysis for your organization Follow-up SWOT analysis with your current and future plans to: Leverage internal organizational strengths Manage internal organizational weaknesses
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SWOT Screening Requirements • Familiarize your self with SWOT concept • Complete SWOT analysis for your organization • Follow-up SWOT analysis with your current and future plans to: • Leverage internal organizational strengths • Manage internal organizational weaknesses • Take advantage of external market opportunities • Be responsive to external market threats
SWOT Analysis Understanding the Business Environment To plan effectively, organizations need to fully understand the dynamics of their internal and external environment and respond accordingly: Internal/Organizational • Strengths • Weaknesses External/Market • Opportunities • Threats
Sample SWOT Analysis the Industry the Organization • Physical Assets • Low Cost of Service • Innovation • People • Storage • Customer Relations • Balance Sheet and Cash Flow • Information Management • Information Systems • Depreciated Asset Base • Expiring Contracts • Customer Retention • Customer Service • Human Resource Management OPPORTUNITIES STRENGTHS • Lack of Organizational Depth • Employee Development • Workflow Efficiency • Unrealistic Goals • Decision Making Process • Communications • Lack of a Shared Vision • Information Systems • Dependent Market Share Position • New Market Expansion • Acquisition • Industry Growth • People Development • Customer Service • Information Systems • Communication • Current Customer Relationships • Storage WEAKNESSES THREATS
Your SWOT Analysis the Industry the Organization OPPORTUNITIES STRENGTHS WEAKNESSES THREATS
What’s Next? Many organizations attempt to understanding the internal and external dynamics of their business environment, but fail to turn this information into into an actionable strategy. Therefore, the goal is to develop a plan that: • Leverages Strengths • Manages Weaknesses • Takes advantage of market opportunities • Is responsive to market threats
What is currently being done or has been done? What still needs to be done? Leveraging Internal Strengths
What is currently being done or has been done? What still needs to be done? Managing Internal Weaknesses
What is currently being done or has been done? What still needs to be done? Leveraging External Opportunities
What is currently being done or has been done? What still needs to be done? Minimizing External Threats