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The VALS™ Survey

The VALS™ Survey. Go to: http://www.sric-bi.com/VALS/ Then click VALS Survey http://www.sric-bi.com/VALS/presurvey.shtml Then Take the survey Then click on your VALS types (primary and secondary): How does the survey describe you? Do you agree or disagree and why?

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The VALS™ Survey

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  1. The VALS™ Survey • Go to: http://www.sric-bi.com/VALS/ • Then click VALS Survey http://www.sric-bi.com/VALS/presurvey.shtml • Then Take the survey • Then click on your VALS types (primary and secondary): • How does the survey describe you? Do you agree or disagree and why? • What use can marketers make of VALS?

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