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Director Social Media and Digital Communications and Instructor UWM Online Social Media Certificate Digital immigrant St

Director Social Media and Digital Communications and Instructor UWM Online Social Media Certificate Digital immigrant Start in traditional ad agency Grew into digital Digital Marketer CPG, Retail, Engine & Oil Global Non-Profit Healthcare Marketer Patient facing websites

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Director Social Media and Digital Communications and Instructor UWM Online Social Media Certificate Digital immigrant St

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  1. Director Social Media and Digital Communications and Instructor UWM Online Social Media Certificate Digital immigrant Start in traditional ad agency Grew into digital Digital Marketer CPG, Retail, Engine & Oil Global Non-Profit Healthcare Marketer Patient facing websites Internal caregiver intranets Social media and social business

  2. Aurora Health Care Integrated Health System SE Wisconsin & N.Illinois 30,000 employees 1,500 employed physicians 15 hospitals 225 clinics 75 retail pharmacies Integrated Care System Complete offering of health services Focused on patient experience as growth driver

  3. UWM School of Continuing Education Online Social Media Certificate Business alignment and integration Strategic planning Listening and community management Content strategy, production and syndication Measurement and reporting

  4. Why Social Media Everybody’s doing it…almost Active use and growth among all categories Opportunity to reach audience segments where they are

  5. Shift toward Digital

  6. Rise of Mobile Steady growth in number of devices is driving activity Growth in mobile only web browsing changes how we present content (On Device Research) In 2011, 85% of devices will have access to mobile web (Gartner) Currently 90% for U.S. and W. Europe (comScore) 6

  7. “We don’t have a choice on whether we DO social media, the question is, how well we DO it.” - Erik Qualman – Author Socialnomics

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