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Social media and digital portfolio

Social media and digital portfolio. Lara Colvill Digital Consultant. Brook 2009 - 2011. Web, C ampaigns & Fundraising Assistant.

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Social media and digital portfolio

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  1. Social media and digital portfolio Lara Colvill Digital Consultant

  2. Brook 2009 - 2011 Web, Campaigns & Fundraising Assistant

  3. Brook are a large sexual health charity. I joined as a temp but soon helped them realise the impact of social on their fundraising and awareness campaigns, creating a permanent role for myself. From the beginning there were constraints on the type of activity and the target audience, it was clear this needed to be an activity around branding and public awareness and the target should not be anyone who uses Brook’s services. We went onto create a young people focused micro brand, run by young volunteers encouraging everyone to get involved with a clear CTA – be Sex:Positive. This message was targeted at a younger potential service user audience. I helped source, manage and deliver the design of the brand, site and social channels including: a campaign hub site, Facebook, Twitter, YouTube and a Tumblr account.

  4. Brook Facebook page 2011

  5. Sex:positive campaign micro site

  6. Twitter stream Much more casual TOV from the Brook twitter account, run by young volunteers, sharing their passions as well as that for positive attitudes to sex and young people

  7. Facebook page Featuring campaign activity, relevant news and links to more information

  8. Greatvine 2011 - 2012 Social Media Manager

  9. Greatvine was set up to provide specialist advice services via premium rate phone numbers. My main duty was overseeing all web content – site articles, social media, YouTube, blog. I developed the blog to provide regular features, guest posts and serialised expert advice. I educated all advice providers to enable them use social media tools to boost their professional and Greatvine profile.

  10. Greatvine blog

  11. Greatvine twitter Provided a clear content stream, linking back to experts blogs, articles, press info or updates as well as a look at behind the scenes activity e.g. at expert photo shoots

  12. Freelance 2012 - 2013 Digital Consultant

  13. Surface boutique Surface Arts is an artists collective founded by Katie Hawker. As an extension to this, and inspired by the artists she met in Chiang Mai, she wanted to allow a number of her artists to earn a living from the designs, Surface Boutique was born. All designs are hand made in Chiang Mai, but are aimed at a UK market. I consulted to the founder, using my digital expertise and knowledge helping her select a web designer, manage the build and inject best practice in terms of layout and social integration.

  14. Designer profiles Letting the buyer get to know the designer ahead of placing an order.

  15. Grayling June 2013 – December 2013 Digital AM

  16. Part of the digital team, consulting internally to the Public Sector and Health team on any client digital requirements. Providing social media insight and digital best practice advice. Contributing to company blog, sharing knowledge and expertise.

  17. BCA After holding advice session, carrying out digital footprint and insight reports a nervous client was equipped and confident to make the move onto Twitter, increasing their visibility and getting involved in relevant conversations

  18. RNOH foot scanner Advised client to edit together, add voice and upload video to YouTube and provide as extra content to news sites. In the first week views were 150K, achieved for under £1k

  19. Grayling Blog My post on blogger relations, including tips for initial contact and managing the relationship

  20. Thank you Contact me: Laraishere@gmail.com @Beryl_The_Peril uk.linkedin.com/in/laracolvill

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