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Soft Touch Polyurethane Coatings Market<br>
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SOFT TOUCH POLYURETHANE COATINGS MARKET ANALYSIS Soft Touch Polyurethane Coatings Market, By Product Type (2K, UV), By Base Type (Water-based, Solvent-based), By End-use Industry (Furniture and Wood, Electrical and Electronics, Transport and Automotive, Others), and By Region (North America, Latin America, Europe, Asia-pacific, Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2019 - 2027
Market Overview The global soft-touch polyurethane coatings market is projected to surpass US$ 11.0 billion by the end of 2027, in terms of revenue, growing at CAGR of 7.4% during the forecast period (2019 to 2027). Market Dynamics Drivers • Increasing demand for soft-touch polyurethane coatings from the electronic industry for improving aesthetics and touch of electronic devices is expected to fuel the market growth. These coatings offer a rich feel and soft touch to the devices that give a premium feel to the product with enhanced handling. Apart from this it also offers a protective shield to the devices from any accidental scratch and damages.
Figure 1. Global Soft-Touch Polyurethane Coatings Market, Revenue Share (%), By Region
Market Dynamics Restraints • Threat from substitutes from other technology such as masterbatches as it is a new technology and mainly used across interior furniture and also interior parts of an automobile is expected to restrict the market growth. Moreover, master batches provide homogeneous color and remove the additional coating efforts and operating costs. • Lack of awareness regarding the benefits of soft touch PU coatings among industrial manufacturers of developing is expected to restrict the market growth over the forecast period.
Figure 2. Global Soft-Touch Polyurethane Coatings Market Opportunity Analysis
Market Trends • The rising focus of researchers to develop UV soft-touch coating that gets cured upon exposure to UV light is expected to foster the market growth of the Soft feels PU coatings. UV coatings offer resistance to insects, chemicals, crack and abrasion and is a new technology gaining adoption across various industries. Hence, the rising adoption of UV soft-touch coating is expected to augment the market growth over the forecast period.
Figure 3. Global Soft-Touch Polyurethane Coatings Market, Revenue Share (%), By End-User Industry, in 2018
Figure 4. Global Soft-Touch Polyurethane Coatings Market – Value Chain Analysis
Competitive Section Key players operating in the global soft-touch polyurethane coatings market are The Sherwin Williams Company, Akzo Nobel N.V., PPG Industries Ltd Axalta Coatings Systems, Rust-Oleum - RPM International Inc., Aexcel Coatings., Sokan New Materials, and Jotun AS Few Recent Developments • The Sherwin Williams Company • In March 2016, the company announced that it would acquire Valspar Corporation, a U.S.-based competitor engaged in the manufacturing and distribution of paints. This acquisition offers the company an opportunity to expand its presence in Europe and the Asia Pacific.
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