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The Value of Wine Education. By: Lisa M. Airey , FWS, CWE Director of Education French Wine Society. There are lots of ways to teach/sell…. Gratitude Factor. Walking in Someone Else’s Shoes. Fistful of Dollars. Teach/Sell from a Position of Strength. In order to teach…learn.
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The Value of Wine Education By: Lisa M. Airey, FWS, CWE Director of Education French Wine Society
Events that teach, plus, plus 600 in attendance $30,000 in French wine sold thru Calvert-Woodley
April in… $16,000 in French wine sold
New World vs. Old World Four times: $10,000 in French wine sold Each time!
Ramping it up… In 2 years: 1,500 students Classes: $65 ea.
Grands Vins Series Tutored Tastings Tickets: $75-150 $3-5,000 in French wine sold per evening
Special Lectures: Robert Kacher Burgundy Event: 70 people attended $8,000 in wine sold Paradou Champagne Event: 40 people attended $13,000 in champagne sold
The thirst for knowledge is… an unending journey!
FWS Scholar: a learned person (especially in the humanities); someone who by long study has gained mastery in one or more disciplines Courtesy of wordnet.princeton.edu
Bricks and Clicks! Program Providers Online Format
www.frenchwinesociety.org/redeem Coupon Code: DEMO
Endorsements Vintage 59 Robert Kacher Selections Boisset Family Estates Diageo Chateau & Estates Kobrand Maisons Marques et Domaines Palm Bay Imports Pasternak Vineyard Brands Wilson Daniels Louis Latour Inc
Endorsements "Education is the cornerstone of wine appreciation. With the French Wine Scholar study and certification program, the French Wine Society provides priceless support to the trade and consumers alike. We cannot thank them enough for their total dedication and enduring commitment.“ Xavier Barlier VP Marketing & Communication Maisons Marques & Domaines
Education is Sales! www.frenchwinesociety.org