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Best Practices: Enrollment Management Plan

Best Practices: Enrollment Management Plan. Lorie Hach Director of Student Success Lisa McLaughlin Institutional Data Coordinator. Process of Implementation. 2011 Received Walmart Retention Grant 2011-2012 Established Retention Plan 2012-2013 Established Enrollment Management Plan.

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Best Practices: Enrollment Management Plan

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  1. Best Practices: Enrollment Management Plan Lorie Hach Director of Student Success Lisa McLaughlin Institutional Data Coordinator

  2. Process of Implementation 2011 Received Walmart Retention Grant 2011-2012 Established Retention Plan 2012-2013 Established Enrollment Management Plan

  3. Enrollment Management Vision • Implement a comprehensive and innovative enrollment management program, services and practices; • Achieve and maintain student recruitment activities, enrollment services, retention, and completion rates that are appropriate for the college. • Ensure the college has a successful and diverse student population. • Engage the college community in the enrollment planning process. • Expand the educational scope of the college by increasing the number of degree programs.

  4. SBC Enrollment ManagementMission To actively recruit, enroll, and supports a diverse student body that meets the overall Strategic Plan of the college; and promotes student retention and completion rates.

  5. SBC Enrollment Management Targets To have increased new student enrollment by 50 per year. Results for 2012-2103 62 (41 for fall 2012, 21 for spring 2013) (75% for fall held HS diploma, 25% GED) (79% for spring held HS diploma, 21% GED) (23 students right out of HS, no increase) To have increased fall to fall retention rates by 2% per year. Results for 2012-2013 Decrease of 2.4% for overall student retention Increase of 17% for first-time degree seeking students To have increased fall to spring persistence rates by 2% per year. Results for 2012-2013 Decrease of 3.8% for overall students persistence Increase of 15% for first time degree seeking students To have increased graduation rates by 2% per year. Results 2005 24% compared to 2006 23%

  6. Marketing Goal 1. To develop and implement a comprehensive marketing plan through 2017. • Develop a campaign to brand SBC. • Determine the most effective means for marketing SBC. • Revamp SBC web site.

  7. Recruitment Goal 2. To establish and maintain a recruitment plan that will increase new students by 50 per year through 2017. • Establishment of an ad hoc Recruitment Committee. • To have completed a demographic study of service area. • To increase enrollment of current high school graduates. • To increase enrollment of current GED graduates. • To create and increase the number of programs/activities that will increase the male student enrollment. • To complete a cost analysis of offering athletic programs. • To develop articulation agreements between other ND TCUs for transfer students into Bachelor and future Master’s programs.

  8. Retention & CompletionGoal 3. To establish and maintain a retention plan through 2017. • Establishment of an ad hoc Retention Committee. • To provide an effective first year learning experience. • To provide an effective integrated and coordinated advisement program for all students. • To improve engagement of all students. • To create improved communication of events/activities and important dates between the college and the students. • To provide services for students at risk. • To increase availability/access to support services offered to McLaughlin & Mobridge sites. • To increase student opportunities for external experiences.

  9. Student Financial Management Goal 4. To establish and maintain a student financial management plan through 2017. • To increase the financial literacy of students. • To assist students with setting financial goals. • To increase the number of scholarships awarded to students. • To increase the number of students completing financial aid before classes begin.

  10. Professional DevelopmentGoal 5. To implement and maintain a professional development plan for staff and faculty on effective practices in retention and persistence through 2017. • To provide resources for faculty and staff to attend First Year Learning Experience conferences. • To provide resources for faculty and staff to attend advising conferences. • To provide resources for faculty and staff to attend recruitment and retention conferences. • To provide resources for faculty and staff to attend assessment conferences.

  11. Data Collection and Reporting Goal 6. To establish and maintain an effective data collection and reporting system through 2017. • To develop tools to effectively track data collection. • To maintain a central repository system. • To complete an annual report that is shared with the college community.

  12. SBC Enrollment Management Plan Handout of 2012-2013 Enrollment Management Plan with data and results. Use the same format as general education and program assessments, along with strategic planning reporting.

  13. Conclusion • Continue collecting data. • Use of SharePoint to store all relevant data. • Need to focus more on recruitment of GED completers. • Need to give more attention to continuing students.

  14. Questions For further information contact: Dr. Koreen Ressler, Vice President of Academics koreenr@sbci.edu.

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