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Meetings & Conventions USA Markets

Meetings & Conventions USA Markets. May 11, 2005. Today’s Agenda. Welcome & Introductions 2004-A year in review Vancouver…Becoming a Genuine Brand Meetings & Conventions Trends Meetings & Conventions Goals SWOT Media & Advertising Working with Meetings & Conventions Team Q & A.

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Meetings & Conventions USA Markets

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  1. Meetings & ConventionsUSA Markets May 11, 2005

  2. Today’s Agenda • Welcome & Introductions • 2004-A year in review • Vancouver…Becoming a Genuine Brand • Meetings & Conventions Trends • Meetings & Conventions Goals • SWOT • Media & Advertising • Working with Meetings & Conventions Team • Q & A

  3. Member Services • Your Member Services team: • Janet Carson, Vice President, Visitor & Member Services • Eric Kalnins, Manager, Member Services • Curtis Wong, Account Executive • Eric Glaser, Account Executive • Kathy Myck, Member Services

  4. PresentersWendy Surkan, Eastern USAKyle Matheson, Washington DC & RegionSonia Baldissera, Midwest USABronwyn Slade, Western USA

  5. Hello, My Name Is . . . • Who are you? • Where do you work? • What do you hope to learn today?

  6. Meeting & Convention Priorities • Generating long-term, city-wide business • Ready for expansion • Building short-term (0-2 years) business opportunities • Leadership & Accountability • Customer-focused & market driven • Dynamic & innovative bids

  7. 2004 A Year in Review • Exceeded all targets! - Lead roomnights: 33% increase over 2003 - Definite roomnights: 45% increase over 2003 - 33% short-term bookings; 67% long-term • Held 25 citywide meetings • Short-term lead generation and database clean up • UK/Europe Sales Representation • Chicago Sales Representation • Be A Host

  8. Vancouver…Becoming a Genuine Brand • Brand Review • Vancouver Brand Promise • The Brand Opportunity • The Brand Identity

  9. Meetings & Conventions Trends • Sustained market recovery; 2% growth in 2005 • Buyer’s market • Standardized meeting management policies & procedures • Measuring Meeting ROI • Outsourcing Here to Stay • Attrition Resolution • Web and Wireless

  10. Meetings & Conventions Trends • City Site Selection based on “Word of Mouth” • Competitors Dependent on Season • Competition between Meetings for Attendees & Exhibitors • Hotel Selection based on “Cost” and “Quality” • Planner/Supplier Dynamic • Elevated Recognition of Meeting Planner Position

  11. Networking Break

  12. Marketplace Opportunities • Overall destination appeal • Expansion of the convention centre • 2010 Olympic Games • Strengthening U.S. economy • Excellent infrastructure • High value & quality of products & services • Airlines more flexible with Saturday stayovers • Issues in competing cities

  13. Challenges • Unknowns about expansion • Lack of 1000+ room hotel on-site • CVBs with larger budgets and incentives • Lack of large off-site venues • Conservative room blocks • Increased use of the internet for destination research • Perception of lack of air access and high airfares

  14. Challenges Cont’d • Increased security measures, VISAs and passports • Concerns about customs • Exchange rate – strengthening CDN dollar • Peak season hotel rates • Small convention hotels • International politics and trade disputes • US Government travel policy

  15. Addressing the Challenges • Remove the value proposition from the Vancouver sell • Be proactive & spread the good word • Handle objections earlier in the sales process • Be prepared to be creative, flexible & think long term

  16. Media Relations • Media relations team works to get coverage of Vancouver in consumer and trade magazines for free. • In 2004 audience of 340 million reached worldwide through print and broadcast outlets. • Advertising equivalency of this coverage was $22.5 million. • Outlets include ABC’s The Bachelor, M&C magazine, US Weekly, Cooking Light, National Geographic and Meetings West.

  17. Media Relations • The media relations team achieves this coverage through: • Hosting 400 media per year on site inspections • Providing support such as fact checking, images and story ideas • Sending monthly newsletters and regular updates to our extensive database of media contacts • In-market activities, including media marketplaces, CTC media events and sales calls

  18. Working with Meetings & Conventions Team • Members Only • Sales vs Convention Services • Client-driven lead distribution • CVB M & C Team-we are here to help you!

  19. Q & A

  20. Wrap Up • Workshop Evaluations • Mark Your Calendar! • May 26, 102nd Annual General Meeting • June 8, Media Training RSVP ONLINE through the Members Only website at tourismvancouver.com/members or call 604.631.2855

  21. Thank You For Coming!

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