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Page speed is currently among the essential factors that directly affect the ranking of pages that are searched using mobile devices.
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GOOGLE ROLLED OUT THE NEW “SPEED UPDATE” D I G I T A L M A R K E T I N G
Page speed is currently among the essential factors that directly affect the ranking of pages that are searched using mobile devices. Due to this, Google has recently rolled out the “Speed Update” for mobile searches worldwide. It can be remembered that before the actual roll- out, Google has been providing a lot of notice. In fact, the first notice was provided last January, and most of these hinted that the said update would be rolled out in July. Thus, the latest development proved that Google’s timetable intended for the update proves to be on track. P A G E S P E E D I S C U R R E N T L Y A M O N G T H E E S S E N T I A L F A C T O R S
Detailing the potential effects of this update... Aside from detailing the potential effects of this update, Google also explained that relevancy of content remains as the major factor that affects the ranking of mobile pages. This simply means that if a slow loading page still provides the most relevant content, it may still rank favourably in search results. This is because users usually go for sites that offer the best responses to their queries. Given this information, it is better for mobile site owners to continue posting relevant content to their websites at the same time boost the loading speed. Since doing such enables the users to access the content that they need faster. 250 200 150 F - S T O P S 100 50 0 22 16 11 8.0 5.6 4.0 2.8 2.0 1.4
S O U R C E https://digitalmarketingjournal.weebly.com/blog/google-rolled-out- the-new-speed-update