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It was recently confirmed that Google has finally expanded its “Featured Snippets,†a piece of news which delighted a lot of digital marketers and owners for this will allow them to boost their content promotion more conveniently.
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GOOGLE’S FEATURED SNIPPET GETS EXPANDED
It was recently confirmed that Google has finally expanded its “Featured Snippets,” a piece of news which delighted a lot of digital marketers and owners for this will allow them to boost their content promotion more conveniently.
The news regarding the snippet’s expansion also hinted that the improvement has allowed the company to include the buttons intended for the Google Suggest, a function that was announced last January. It was revealed that the improvement made on the Featured Snippet currently allows it show navigational buttons that resemble the shape of a “chiclet” to automatically show when a user tries to enter vague search queries especially those with more nuanced variations. Such buttons will then help the user to easily navigate towards a more specific response.
Upon seeing the images of the feature, many SEO experts were convinced that the newly-introduced navigational buttons look like an extension of Google’s Suggest feature. Also, a majority of these experts agree that the new feature provides users with the opportunity to have the applicable search suggestions that offer a navigational element. But despite of the improvements seen by a lot of users, Google has not yet issued any official announcement. However, the changes mentioned earlier are now visible in various searches along with a lot of reports that this was tested across multiple browsers. Also, any user can test this using their queries.
Aside from the positive features mentioned above, SEO experts believe that these functions will most likely enable Google to bring more traffic to websites which can provide more specific information to users. Finally, this can also be regarded as a win-win situation for websites and users that offer and search for less generic content.
SOURCE: https://digitalmarketingjournal.weebly.com/blog /googles-featured-snippet-gets-expanded